5 Best Social Media Marketing Courses and Certificates

Published: March 31, 2024

Key Takeaways

Which is the best social media marketing course?

As we reviewed some of the best in-depth courses, the Social Media Management Accelerator course can be stated as an excellent choice for individuals seeking a shift towards online presence, learning to grow their careers, or aspiring to launch their own businesses.

The course offers comprehensive modules, live lectures, and hands-on tools covering strategic approaches, audience identification, and content creation. The expertise of the instructor and engaging teaching style ensure a rich learning experience.

Social media marketing is one of the fastest-growing in-demand skills for 2024.

With over half of the world’s population active on social media, there has been a 6.5% increase in users compared to just a year ago. 

According to Forbes, social media marketing skills will be in demand for $1.5 trillion by 2030. The marketing managers are expected to experience a 10% job growth rate from 2020 to 2030. 

The continued growth of social media presents an increasing demand for marketing managers.

To succeed in that role, social media managers must possess a knack for storytelling, a keen eye for design, and an ability to analyze the audience.

So, whether you want to start a career in social media marketing or build job-ready skills, you’ve come to the right place.

In this blog, we have researched and reviewed the five best social media marketing courses from industry experts and professionals who have been successfully driving meaningful strategies and driving results for their businesses.

List of the 5 Best Social Media Marketing Classes

Here’s a preview of what these popular social media marketing courses will offer:

  1. Social Media Management Accelerator Course: This course offers community support and a step-by-step guide for aspiring marketers with complete training on managing social media platforms, providing practical skills to thrive as a social media manager.
  2. Social Megamachine Course: This course is designed for busy people who want to learn the secret frameworks and vetted tools Brendan uses to navigate social platforms’ ever-changing features and algorithms and stay on top.
  3. Social Media Marketing Course: This course provides a solid foundation in marketing principles, covering key topics such as content strategy, advertising, and audience engagement.
  4. The Ultimate Social Media Marketing Masterclass: This class is perfect for you if you want to formulate a social media strategy and an execution plan that combines essential traditional marketing with Social Media Platforms and tools.
  5. Social Media Marketing Masterclass: This course is perfect for aspiring freelancers transitioning to the social media industry. It will help them gain fundamental knowledge and polish their skills with hands-on application.

Our Course Selection Criteria

Finding the best social media marketing courses available can be daunting. Therefore, to simplify your decision-making process, we’ve established rigorous criteria based on the following factors:

  • Comprehensive Content: Seek courses that cover a wide spectrum of topics, ranging from fundamental principles to advanced strategies, ensuring relevance to real-world marketing scenarios.
  • Instructor’s Expertise: Opt for courses led by instructors with demonstrable experience and credibility in social media marketing, ideally with a track record of successful campaigns and staying abreast of industry trends.
  • Practical Application: Prioritize courses that offer hands-on exercises and case studies. These will enable you to apply theoretical knowledge to practical marketing situations and build practical skills.
  • Positive Feedback: Look for courses with stellar reviews and testimonials from past students, indicating their effectiveness, credibility, and value in skill enhancement.
  • Value for Investment: Strike a balance between affordability and quality content, considering additional resources like templates, tools, and community support to maximize the return on your investment.

Let’s explore the top-rated social media marketing classes that excel across these criteria.

1. Social Media Management Accelerator Course

The editor’s perspective on this course

As we reviewed this specialized social media marketing course, we found it the perfect fit for aspiring social media managers.

The course offers community support and a step-by-step guide to understanding strategic approaches, audience identification, and content creation across various social media channels.

SMMA comprises 7 core modules, recorded lessons, weekly live lectures and workshops, and hands-on support tools. The course curriculum covers every aspect of industry success, from developing effective social media strategies to client acquisition techniques.

The course videos are engaging, informative, and professionally produced, providing learners with a rich learning experience.

Moreover, the course provides comprehensive reference materials such as editable templates, worksheets, and text lessons. These resources complement the video content, offering learners practical tools to apply their newfound knowledge effectively.

While the course offers substantial value, a more personalized interaction with the instructor would have been helpful. Overall, the course offers a practical aspect that allows you to implement what you learned during the lectures.

Who should take this course?

The course is ideal for aspiring social media managers and those seeking to enhance their existing skills in social media management.

What topics are covered?

Here’s the list of topics divided across the 7 core modules:

  • Social Media Strategy
  • Content Calendar Creation
  • Metricool Working Session
  • Social Media Management Packages
  • Booking Clients
  • Systems Working Session
  • Hot Seats + Feedback Session

Who is the instructor?

Source: LinkedIn

Latasha James is a seasoned marketing strategist, digital content creator, and coach renowned for her expertise in social media management and online business development.

With a diverse professional background in nonprofit organizations, tech startups, and Fortune 500 companies, Latasha has gained extensive experience and awards throughout her career.

Early in her journey, Latasha initiated her professional growth in exploring digital marketing while pursuing her Film, Video, & Media Studies degree. Her entrepreneurial nature led her to freelancing, eventually establishing her own marketing company, James + Park.

Throughout her career, Latasha has collaborated with numerous brands, leveraging her expertise in platform management, brand strategy, and social-first roles. Her client roster includes esteemed entities such as Interact, Crowd Content, Tap Bio, and Marple.

Does the instructor offer other courses?

The instructor offers the following courses in each category:

  • Social Media Marketing
    • Social Media Management Accelerator
    • Social Media Management Toolbox
    • Social Media Management Roadmap
    • Social Media Management Bundle
  • Business Growth
    • Online Business Launch Lab
    • How to Get Clients Masterclass
  • Course Creation
    • Course Creation Toolbox
    • Online Business Launch Lab
  • Content Creation
    • The Video Lab
    • TikTok Crash Course

Does the course offer hands-on projects or assignments to reinforce learning?

Yes, the course offers a final exam in which learners need to score 80% to achieve a certificate upon completion that can be added to your portfolio, website, or LinkedIn profile.

What are the prerequisites to study?

No specific prerequisites; suitable for beginners and intermediate learners.

What does social media sentiment tell us?

The website testimonial reflects the usefulness of the course and how it helped the participants transform their social media marketing game.

Source: Latasha James

As per the discussion on Reddit regarding the best social media courses where a company is funding them, most users vouched for Latasha James’ expertise in social media marketing.

Source: Reddit

On LinkedIn, users have mentioned her as a social media marketing guru and provided her podcast as the best source to learn everything about SMM on the go.

Source: LinkedIn

2. Social Megamachine Course

The editor’s perspective on this course

As we evaluated the social megamachine course, it offers insights and strategies for mastering social and influencer marketing. It offers valuable nuggets of wisdom that may take time but can significantly impact your approach to campaigns and client work.

The course curriculum covers multiple topics for creating iconic social and influencer marketing campaigns. The curriculum provides a comprehensive foundation for success in the field, from understanding human psychology to mastering influencer integrations and navigating the agency ecosystem.

The course videos are engaging, informative, and professionally produced. They deliver content in a digestible format that keeps learners engaged. The instructor has broken down complex concepts into easily understandable segments, ensuring clarity and comprehension.

As the course progresses, the learners will explore actionable tools and frameworks to apply their knowledge beyond the course effectively. The instructor also provides additional reference materials and tools to support learning and application.

Overall, the course is interactive and delivers the information perfectly. However, the lack of personalized feedback or one-on-one interaction with the instructor may be a drawback for some learners.

Who should take this course?

This course is ideal for aspiring social media managers, marketing professionals, and agency personnel looking to elevate their skills in creating iconic social and influencer marketing campaigns for brands.

What topics are covered?

Here is the list of topics covered in this course:

  • Crafting world-class social strategies for brands
  • Understanding principles of persuasion applicable across social platforms
  • Navigating the agency ecosystem and integrating social capabilities effectively
  • Utilizing secret frameworks and tools to stay ahead in the social media landscape
  • Developing epic influencer marketing campaigns, from research to measurement
  • Mastering social content production and identifying inter-agency efficiencies
  • Cultivating a valuable network of peers and staying updated on industry trends
  • Exploring future trends in social media and tools for long-term success

Who is the instructor?

Source: LinkedIn

Brendan Gahan is a former Chief Social Officer at Mekanism with extensive experience crafting iconic brand social campaigns. He is a highly respected figure in social media advertising, influencer marketing, and the creator economy, boasting over 18 years of industry experience.

As the former Partner & Chief Social Officer at Mekanism, he played a key role in the agency’s growth and innovation, contributing to its acquisition by Plus Co in 2022.

Gahan’s influence in influencer marketing dates back to 2006, when he led one of the earliest YouTube/influencer activations. He further strengthened his presence in the field by founding Epic Signal, a renowned influencer marketing agency later acquired by Mekanism in 2015.

Beyond his agency work, Gahan is actively involved as an investor and advisor in the creator economy and advertising sectors, supporting companies such as Stan, Little Chonk, Orca, Glystn, and Trendpop (acquired). He also serves as a scout for Bessemer Venture Partners and Lunar X.

His industry contributions extend to roles such as a VidCon Advisory Board member and co-host of the Creator Economy Live podcast. Gahan’s expertise has earned him recognition, including a spot on Forbes’ 30 Under 30 list in 2012 and Digiday’s Digital Video Agency of the Year award for his agency in 2017.

Acknowledged as a LinkedIn Top Voice, Gahan knows social media and influencer marketing. It led him to feature in esteemed publications like The New York Times, The Wall Street Journal, Fast Company, The Guardian, Ad Age, and CNBC.

Does the instructor offer other courses?

Yes, the instructors offer the following other courses:

  • CCO Megamachine
  • Account Director Megamachine
  • Selling Megamachine
  • Art Director Megamachine
  • Creative Megamachine
  • CD Megamachine

Does the course offer hands-on projects or assignments to reinforce learning?

Yes, the learners can apply the concepts taught in the course to real-world scenarios, ensuring practical understanding and skill development.

What are the prerequisites to study?

There are no specific prerequisites to enroll in this course.

This course is designed to accommodate learners at various levels of expertise, whether you’re a beginner or an experienced professional in social media marketing.

However, a passion for social media marketing and a willingness to learn are essential for success in this course.

What does social media sentiment tell us?

The course website testimonials are full of success stories. Josh Cohen, Founder of the Streamy Awards, Tubefilter, and Gospel Stats and host of the Creator Upload podcast, highlights Brendan Gahan’s extensive influence and expertise in the creator and influencer marketing space.

 course website testimonials are full of success stories. Josh Cohen, Founder of the Streamy Awards, Tubefilter, and Gospel Stats and host of the Creator Upload podcast, highlights Brendan Gahan's extensive influence and expertise

According to the comments on Clarity, an online community of experts, the users appreciate Brendan Gahan’s advice for startup businesses and his efforts to help others succeed.

Source: Clarity

3. Social Media Marketing Course

The Editor’s perspective on this course

As we looked into the different social media marketing training courses, Andy Carter’s course appeared best for self-paced learners seeking to explore social media marketing.

From writing compelling content to running successful paid advertising campaigns, learners can learn valuable insights and techniques often overlooked in other courses.

The course videos are designed to be engaging and informative in an accessible format. Learners can easily understand complex concepts and apply them effectively in real-world scenarios through instructional videos, case studies, and practical demonstrations.

The instructor shares insights, tactics, and strategies to reveal how he has used social to build their brands. You’ll also be able to access reference materials, including downloadable guides, articles, and case studies.

Source: YouTube

Who should take this course?

This course is ideal for:

  • Beginners
  • Digital marketers who want to develop their skills
  • Staff training and development
  • Business owners and freelancers who want to expose themselves to more clients
  • Employees who use social media in the workplace
  • Individuals and businesses who want to drive more traffic to their website or blog
  • People who want to boost their existing social media marketing skills

What topics are covered?

The topics learners will explore throughout the course include:

  • Market yourself or your business using popular social media platforms.
  • Maintain an effective presence on Facebook, Instagram, LinkedIn, TikTok, Twitter, and other social media platforms.
  • Write engaging social media content and get the most out of search engine optimization (SEO).
  • Use videos and images to boost social media marketing activity.
  • Use AI to help you research and plan your social media marketing
  • Manage your online reputation or your business.

Who is the instructor?

Andy Carter is a seasoned communications consultant with extensive experience in public relations (PR) and social media marketing. Andy has held prominent roles in leading organizations such as Leeds City Council, Northumbria University, the London Borough of Sutton, and Peterborough City Council.

He gained experience in social media marketing throughout his career, leveraging digital platforms to enhance brand visibility, engage with target audiences, and drive business objectives.

His practical insights into social media trends and best practices enrich the learning experience for course participants. He also runs his own PR consultancy, providing strategic communications advice and support to clients across various industries.

As the course instructor, Andy provides personalized 1-2-1 support to learners, offering guidance, feedback, and mentorship tailored to individual needs.

Does the instructor offer other courses?

Information about other courses by Andy Carter is not available.

Does the course offer hands-on projects or assignments to reinforce learning?

Yes, the course includes 12 practical tutor-marked assignments designed to reinforce learning and allow learners to apply their knowledge in real-world scenarios.

What are the prerequisites to study?

The prerequisites for studying this course include a basic understanding of social media. Additionally, learners are encouraged to take the Social Media Challenge offered by the course provider to assess their readiness for the course.

What does social media sentiment tell us?

According to the reviews posted on Find Courses, the students say they were impressed by the instructor’s humble nature and proficiency in social media marketing.

Source: Findcourses

4. The Ultimate Social Media Marketing Masterclass

The Editor’s perspective on this course

As we reviewed this ultimate Social Media Marketing Masterclass, we found it quite hands-on, with projects and assignments in the course curriculum.

The curriculum, with modules dedicated to various social media platforms like Facebook, Twitter, Instagram, YouTube, and LinkedIn, ensures a thorough understanding of each platform’s unique features and best practices.

The course covers social media marketing and essential topics such as strategy development, content creation, platform-specific techniques, advertising, and monitoring.

As the course progresses, the students will learn how to use different platforms and understand the underlying principles and strategies behind successful campaigns.

Most importantly, the course’s hands-on projects and assignments allow learners to apply theoretical concepts in real-world scenarios, uncovering hidden talents and honing practical skills.

The reference materials are also informative and practical, offering actionable insights and tips that participants can implement in their social media marketing endeavors.

Overall, this course helps equip students with the knowledge and skills needed to excel in the dynamic field of social media marketing.

Who should take this course?

The Social Media Marketing Masterclass is ideal for individuals and businesses leveraging social media platforms to connect, engage, and build relationships with their target audience. This course caters to a diverse range of learners, including:

  • Entrepreneurs
  • Marketing Professionals
  • Small Business Owners
  • Digital Content Creators
  • Corporate Professionals

What topics are covered?

Key areas of focus include:

  • Introduction to Social Media Marketing: This course will help you understand the fundamentals of social media marketing and its importance in modern business strategies.
  • Social Media Strategy Development: Formulating effective marketing strategies aligned with business goals and target audience preferences.
  • Content Creation and Optimization: Creating compelling and engaging content tailored to specific social media platforms, including best practices for writing, visual storytelling, and video production.
  • Platform-Specific Marketing Techniques: This section explores marketing techniques and strategies for popular social media platforms like Facebook, Twitter, Instagram, YouTube, and LinkedIn.
  • Social Media Advertising: Understanding the principles of social media advertising and mastering the use of advertising tools and features for targeted campaigns.
  • Monitoring and Reporting: Learning how to monitor the success of social media campaigns, analyze performance metrics, and generate insightful reports to measure ROI and inform future strategies.

Who is the instructor?

Kimron Corion is a results-oriented social media strategist and digital storyteller with extensive experience in the field. Kimron’s background includes:

Kimron holds a Master’s Degree in Digital Media from Ryerson University, where he was awarded the university’s highest honor, the Gold Medal, for outstanding academic achievement and community involvement.

He is certified in Social Media and Content Marketing from the Hubspot Academy, demonstrating his expertise in digital marketing.

Kimron has hosted numerous sold-out social media masterclasses, trained organizations in Canada and the Eastern Caribbean, and received recognition as an OECS 30 Under 30 award winner for his contributions to the industry.

As the co-founder of IamGrenadian.com, Kimron is dedicated to sharing the culture and traditions of Grenada, showcasing his entrepreneurial spirit and commitment to community engagement.

Does the instructor offer other courses?

Some featured courses of the instructor include:

  • The Complete Social Media Marketing Class for Social Media Newbies
  • Advanced Social Media Strategies

Does the course offer hands-on projects or assignments to reinforce learning?

Yes, after taking all the social media classes, this course includes the following assignments:

  • Creating a social media strategy for a fictional or real-world business.
  • Developing compelling content for various social media platforms.
  • Running simulated social media advertising campaigns.
  • Monitoring and analyzing the performance of social media campaigns.

What are the prerequisites to study?

The Social Media Marketing Masterclass welcomes learners from diverse backgrounds and levels of experience.

While there are no strict prerequisites to enrolling in the course, having a basic understanding of social media platforms and digital marketing concepts may be beneficial.

Students should come with a willingness to learn, engage actively in the course materials, and apply their newfound knowledge to practical scenarios.

What does social media sentiment tell us?

According to the reviews on the course website, the Masterclass offers practicality and immediate impact on business outcomes.

One of the students stated that the course provided that implementing strategies learned from the course resulted in significant growth, with the business page gaining 1700 followers and achieving an organic reach of over 20k.

Source: Kimron Corion Digital

5. Social Media Marketing Masterclass

The editor’s perspective on this course

As we reviewed this Social Media Marketing Masterclass by Saheli Chatterjee, it is best for aspiring freelancers and newbies seeking to enter this domain.

The topics include attracting clients, negotiating rates, and building a successful freelance business, which is crucial for anyone looking to thrive in the freelance industry.

One of the key features of the course is its emphasis on proven strategies to grow one’s following and increase engagement. The instructor focuses on providing a practical approach to strategies that can help them escalate their online presence and guide them on effectively achieving this.

Moreover, the course offers personalized approaches tailored to individual business goals. This level of customization ensures that each student can apply the lessons learned directly to their specific needs and circumstances, maximizing their chances of success.

Another key aspect is the ongoing support provided to students. Access to continued guidance and assistance can make a significant difference when you start freelancing and need mentorship at each stage.

Overall, the comprehensive curriculum, expert guidance, personalized approach, and ongoing support make it a valuable resource for individuals serious about building a successful freelance business.

Who should take this course?

This course is designed for service-based businesses and freelancers who want to leverage social media to grow their following, generate leads, and maximize revenue.

What topics are covered?

The course covers a range of topics essential for social media success, including:

  • Understanding the underlying principles of social media engagement
  • Formulating a social media strategy and execution plan
  • Creating compelling content to increase online and offline presence
  • Monitoring the success of social media campaigns and understanding reporting
  • Setting up and running integrated digital marketing campaigns

Additionally, specific modules include topics such as Facebook advertising, content creation, storytelling on social media, social media etiquette, and monitoring and listening.

Who is the instructor?

Source: LinkedIn

Saheli Chatterjee is a social media marketing expert with a remarkable track record of success. Her expertise is helping businesses achieve exponential growth through strategic and data-driven approaches.

With a personal business growth of over 2 Cr+ in just one year, Saheli has demonstrated her ability to implement effective strategies for rapid success.

As a trusted consultant to top brands, Saheli brings invaluable insights and guidance. Her extensive experience working with personal and business brands equips her with a deep understanding of what it takes to thrive in today’s competitive market.

Saheli is also passionate about empowering business owners to excel in their industries. With a track record of training over 2500 service-based business owners, she has proven her ability to impart knowledge and skills that drive results.

What sets Saheli apart is her data-driven approach to success strategies. She ensures businesses stand out, surpass competitors, and achieve remarkable ROI by leveraging data insights. This analytical mindset, combined with her practical experience, makes Saheli a trusted authority in social media marketing.

Does the instructor offer other courses?

Here are some of the courses listed on her course website:

  • Content Writing Masterclass
  • Copywriting Masterclass
  • Ghostwriting Masterclass

Does the course offer hands-on projects or assignments to reinforce learning?

Learners are expected to apply the concepts learned in the course to real-world scenarios, ensuring a deeper understanding of the material.

What are the prerequisites to study?

The course appears open to individuals at various skill levels, from beginners to more experienced professionals. Learners can benefit from the course by learning and improving their social media marketing skills.

What does social media sentiment tell us?

As per the website reviews, the students highlight her expertise, timing, and track record, suggesting that her strategies deliver tangible results and inspire them to learn thoroughly and play their social media game.

Frequently Asked Questions

Is it worth doing a social media marketing course?

Absolutely. A social media marketing course equips you with essential skills and knowledge to thrive in the dynamic world of digital marketing, offering invaluable expertise for career advancement or business growth.

Is there a high demand for social media marketing?

Yes. Digital marketing, including social media marketing, is in high demand, as reflected in Coursera’s Job Skills of 2024 report, highlighting its importance in the evolving job market landscape.

Is it easy to become a social media marketer?

Social media marketing requires dedication, continuous learning, and practical experience. While entry into the field may not be difficult, mastering the intricacies of effective social media marketing strategies and staying updated with evolving trends can pose challenges.

How fast can I learn social media marketing?

Learning social media marketing can vary depending on factors such as prior experience, dedication to learning, and the complexity of the strategies you aim to master.

Generally, acquiring foundational knowledge can take a few weeks to a few months, while becoming proficient may require several months to a year or more of consistent learning and practice.

Conclusion

Mastering social media marketing is essential in today’s digital landscape, offering lucrative career opportunities and business growth potential.

All the five best social media marketing courses discussed in this post offer comprehensive training to equip you with the knowledge and skills needed to excel in this field.

Starting from the Social Media Management Accelerator, ideal for beginners, the Social Megamachine course explores advanced social media tactics and automation techniques to scale your marketing efforts effectively.

The Social Media Marketing Course is focused on practical application. This course offers hands-on exercises and case studies to help you implement social media strategies and achieve measurable results. The Ultimate Social Media Marketing Masterclass covers everything from social media strategy development to content creation and advertising, catering to learners at all levels.

Lastly, the Social Media Marketing Masterclass is designed for aspiring entrepreneurs and freelancers.

After evaluating each course in detail, we recommend choosing the best social media marketing course that aligns with your goals.