10 Best Search Engine Marketing (SEM) Courses Online

Published: October 12, 2023

With search engine optimization leading the trends on the internet, it was evident that search engine marketing would follow suit. After all, search engine optimization itself, as per some experts, is a form of search engine marketing where you ensure that your product or service comes out on top with every query.

This is a booming industry with lucrative job opportunities, which you should explore by gaining skills in search engine marketing through online courses and training programs.

learn SEM online through these information-loaded search engine marketing (SEM) courses

With so many courses, we have gathered the best search engine marketing courses that you can benefit from. We have analyzed all these courses using our strict criteria.

No matter your requirement, we have a course that will suit you perfectly. Please keep reading to unveil all that we have found for you!

What Is Search Engine Marketing?

Search engine marketing (SEM) is a digital advertising approach that is used to boost a website’s presence in search engine results pages (SERPs).

best sem courses to learn online

While the industry phrase used to apply to paid and organic search operations such as search engine optimization (SEO), it now almost solely pertains to paid search marketing. As a result, search engine marketing is often known as sponsored search or pay-per-click (PPC).

List of the Best 10 Search Engine Marketing Courses You Should Know

This list has been curated without following any particular order. However, we have found some absolute gems you should take advantage of in this lineup. Check out courses number 1 and 5 if you want maximum learning. 

Before we dive into the course details, we recommend you check out the best google ad courses and the best blogging courses so you can learn more about how to navigate the search engine. 

best sem class

Top 9 Search Engine Marketing (SEM) Courses In Details

  1. Top Rated Search Engine Marketing Class – Udemy
  2. Bestseller SEM Class for 2023 – Udemy
  3. 15-Hour SEM Online Course – Intellipaat
  4. Self-Paced SEM Course with 99% Positive Rating – Domestika
  5. Step-by-Step SEO and SEM Course – Domestika
  6. Most Affordable Search Engine Marketing (SEM) Course – Udemy
  7. Crash Course for SEM – Udemy
  8. Introductory Course for PPC and SEM – Skillshare
  9. Generate Search Engine Marketing Keywords – Skillshare
  10. Top Level Search Engine MArketing Class to Promote Business – Learndigital

1. Top Rated Search Engine Marketing Class – Udemy

best online SEM courses to learn online

This course is amazing for all levels, so whether you are new to SEM or someone who wants to enhance your skills, this course will be a treat for you. 

There is so much you can learn through this online SEM tutorial. By the end of the course, you will be able to successfully drive sales through posting and commenting on Reddit, ProductHunt, and HackerNews, set up, populate, and use an Instagram account.

Learn how to market using 3 different techniques on Instagram, and even build and maintain a press list. 

The course is quite extensive, with 26 hours of on-demand videos, 14 articles, and 154 downloadable resources. The course is quite detailed and covers everything very comprehensively. 

Priced at $84.99, this best SEM course is quite expensive, making it the only drawback. However, the significant part is that Udemy has frequent sales, which you can avail. 

Instructor for the digital marketing

You will learn from Evan Kimbrell, a digital agency’s founder, and director. He has experience in developing and launching over 100 web and mobile apps. His knowledge of digital marketing is immense, and you can learn a lot from him.

Students like the course and have given it a rating of 4.4 out of 5.0 stars.

This online SEM certification is quite popular, with 75,135 students enrolled. We reviewed student reviews and saw that they loved this online SEM certification. Here’s what one student had to say about the course: 

“Very structured, extremely complete course, suitable for anyone who just starts their business but even someone who already has its ongoing activity to boost. Evan is an amazing speaker, the way he put this course together is smart and fun at the same time. It’s so good, almost addictive :).”

Our rating for the course is 9.0/9.0. So, what are you waiting for? Check this one out right away!

Eligibility Criteria

  • You should have basic familiarity with social media.
  • You don’t need to have a product or business. However, it helps.

2. Bestseller SEM Class for 2023 – Udemy

best SEM online training courses for advanced level learners

The next course is top-rated on Udemy and has been designed to cater to all levels. From beginners to the advanced level, everyone will benefit from this search engine marketing lesson. It is one of the best search engine marketing courses on the platform.

You can learn much from this one of the best online SEM courses. You will be well-versed in setting up your AdWords account from scratch, know the theory behind successful online advertising, and know what keywords are and how to use them to your advantage. You can also track sales, revenue, and form submissions using Google AdWords.

The course is quite detailed and will take you 24.5 hours to complete. Also included are 4 articles that will complement the learning. 

The course is priced at a whopping $84.99, which is quite a lot. But the good thing is that Udemy has frequent sales, which can help save you some bucks. 

Instructor of the course

The remarkable Isaac Rudansky, a Certified Google AdWords Pro, will deliver all this information. He has consulted with over 450 companies worldwide, giving him vast experience related to SEM.

It is one of the most popular courses in our lineup, with 201,251 students already enrolled. You can be the next!

This SEM online class has been rated 4.6 out of 5.0, indicating how well-liked it is. No wonder it is a bestseller! Students love the course content and instructor. Here is what they had to say about it:

“Superb Google Ads training and super in-depth explanations of every section of the platform. Highly recommend this for anyone advertising, managing, strategizing, selling, advanced, or just starting out to watch this course. Isaac does a wonderful job and it is well worth the small investment to improve a valuable skill. Click Track Marketing (my marketing blog) has stepped up its game because this course provides more valuable insights and better performance for our clients.”

Our rating for the course is 9.0/9.0. So make sure to check it out!

Eligibility Criteria

  • You should have a website, landing page, or Facebook page that you want to send traffic.
  • All you need is a laptop, tablet, or smartphone with an internet connection.
  • No experience with AdWords is required.

3. 15-Hour SEM Online Course – Intellipaat

SEM certification courses

The next course is one of the best SEM online training courses. It is excellent for beginners who are new to search engine marketing.

The course is excellent if you want to learn SEM online. This course will help you master keyword research, the AdWords tool, and remarketing through real-time projects. In this program, you will work on real-life case studies and projects. In addition, you can learn from industry experts and clear Google AdWords certification. 

The course has 15 hours of instructor-led training, self-paced videos, and 30 hours of projects and exercises. This online SEM certification also has the advantage of PeerChat, where you can interact with your peers across all classes and batches. You can collaborate on projects, share job referrals and interview experiences, and compete with the best. 

This online SEM course is priced at $172, which is quite expensive, but the good thing is that the course is quite detailed, and you’ll learn a lot. Unfortunately, instructor profiles are not available on the website.

It also received a good rating of 4.5 out of 5.0 stars. We went over student reviews and saw some of the most positive comments like: 

“I was able to get my business venture on track and increase the sales, by 75% by better understanding my audience. My audience reach went up by 90% due to the practical learning I gained from the course by Intellipaat.”

Our rating for the course based on content and price is 8.5/9.0. Do check it out for its content!

Eligibility Criteria

  • No prerequisites because it is designed for beginners.

4. Self-Paced SEM Course with 99% Positive Rating – Domestika

overview of the best search engine marketing course

This is one of the best search engine marketing courses for beginners. However, if you are entirely new to SEM, this course will benefit you.

This course will explain the basic concepts and trends of Search Engine Marketing, and you will learn the most valuable tools to create a campaign. You will also learn to optimize SEM campaigns and expand them over time.

You can learn from  Francesco Orlandino, who is a Digital Marketing Manager. His vast experience is reflected in the course in the form of insights.

The course has 13 lessons you can complete in 1 hour and 40 minutes. Moreover, it comes with 33 additional resources that you can benefit from.

This SEM certification course can be bought for $14.99. It is currently on sale for 75%, which will end soon, so don’t miss out! 

The course has 99% positive ratings, which shows how much students love the system. Moreover, the approach has gained considerable traction, with 6363 students already enrolled.

Students have a lot of positive things to say about it. Here is one such positive review:

“Very good course. Basic as its name mentions but it is the appropriate beginning in a light way, without conventions or technicalities, focused on focusing the user in their first steps on the google ads platform with a very clear guide. I recommend it to you.”

Our rating for the course is 8.5/9.0. A must-view course!

Eligibility Criteria

  • Basic marketing knowledge is required.
  • You will need a computer.

5. Step-by-Step SEO and SEM Course – Domestika

 free online SEM courses on domestika

Next up is an SEM online class that is ideal for beginners just starting with search engine marketing. 

This informative course will teach you how to maximize Google’s tools to promote your product or service and attract more customers. You will also discover how to take advantage of all the search engine possibilities and create a step-by-step positioning plan using SEO and SEM.

requirements and the course details of SEM

The course is being offered by Juan González Villa, who is an SEO Consultant and has vast experience working with various companies in optimizing their search engine content. 

The course is medium length, with 23 lessons and 27 additional resources. You can easily cover it within 4 hours and 45 minutes. This is ample time to learn all the SEM strategies. 

All this for as low as $9.99. This is pocket-friendly, considering other similar courses available online. 

This search engine marketing course has 98% positive ratings, which shows how well-liked it is by students. The course has benefitted 6753 students, and you can benefit from it too. 

learn the principle of SEM to do paid campaign

An overview of student feedback showed how much students love the course. Here’s one review that caught our eye:

“Excellent course, I loved the content, clear, concise, very practical, and well suited for beginners like me in the area of SEO and SEM. I will continue expanding information and applying what I have learned here. Excellent work Domestika and Juan Gonzalez.”

Our rating for the course is 9.0/9.0. This is the ultimate course; enroll now!

Eligibility Criteria

  • No previous experience is needed; motivation to learn and experiment.
  • The only materials you need are a computer and an account on Google Ads, Google Search Console, and other free tools specified in the course.

6. Most Affordable Search Engine Marketing (SEM) Course – Udemy

search engine marketing online training courses

Next in line is another amazing Udemy course that will help you explore SEM. Again, it has been designed so that a newbie or a marketing professional can learn from it.

There is a lot that you can learn from the course, including how to create and run Search Engine marketing campaigns on Google AdWords, how to optimize campaigns to get the best possible results, apply tricks and techniques for great ROI, and run campaigns for online sales, lead generation or brand building.

SEM course rating and review of SEM

Learn from the ex-Googler Amitabh Verma who has more than 20 years of experience in leadership positions across several leading companies. He has the strategic prowess needed to explain SEM to newbies.

details of the best search engine marketing

he SEM course duration is 5 hours. During this time, you will learn a considerable amount of information on SEM. 

This search engine marketing online training course is available for $49.99. This is a little expensive but doesn’t worry because Udemy has frequent sales that you can cash on.

This certification on SEM has a decent rating of 4.0/5.0 stars, which shows that students were generally satisfied with the course. 

Moreover, several students have benefited from it. Currently, it has 1,044 student enrolments, with this number going up. Students who have taken this course feel that it is amazing. Here is one such comment:

“I am about to start my career in SEM, so these easy-to-understand videos have been helping a lot!”

Our rating for the course is 8.0/9.0. Learn from an ex-Google employee now!

Eligibility Criteria

  • Need to be familiar with internet marketing.

7. Crash Course for SEM – Udemy

short course for search engine marketing

Next is an all-level course covering SEM from basics to advanced level.

You will learn the most effective and commonly used social media and search engine platforms to run digital marketing advertiSEMents. You will also learn the types of advertiSEMent formats and placements on each platform. By the end of the course, you will be well versed with the kind of objectives and outcomes each platform is ideal and practical for. 

 amazing instructor Jimmy Lee

You will learn all these insights from the fantastic instructor Jimmy Lee. Unfortunately, we could not find much information on him but based on the course outline, he will be a great instructor.

This SEM online class has 15 lessons and can be completed in 24 minutes. Of course, it would help if you took advantage of this excellent crash course on SEM. It even comes with a hands-on project which you can learn practically through. 

It is super pocket friendly, priced at $2 per month. For this amount, you will get access to other such fantastic courses. This online SEM certification has received good ratings for the organization of lessons, clarity of instruction, and video and audio quality. 

The course has gained fairly decent traction, with 241 students already benefiting. So enroll now and become the next!

What better way to see the success of a course than through student feedback? Here is what we found out through reviews: 

“Hi Jimmy, thanks so much for this engaging and fun course! I’m totally new to social media and online advertising so it can be quite overwhelming. However, you managed to motivate me. I’m determined to get started on the exercise you provided at the end of the course.”

Our rating for this crash course is 8.5/9.0. Level up your SEM skills now!

Eligibility Criteria

  • No prior knowledge or experience is required.

8. Introductory Course for PPC and SEM – Skillshare

best advance SEM certification

This next SEM online course is excellent for the intermediate level, so you should enroll if you want to gain some new insights into SEM. You will learn about conversion setup and ad group setup, explore non-brand search and learn various keyword strategies and tools. 

This class also has a hands-on project where you will create a fictional ad on a search platform. Again, this would ensure practical learning. 

best instructor on skillshare for search engine marketing

Learn from Stephanie Seow, who has worked and consulted with many start-ups and has much experience in the field. Her insights will surely help you a lot. 

Like the previous class, this one is super short, too, and you can complete the 9 lessons within 35 minutes. The best part about this online SEM certification is that it is priced at $2 per month, which is quite pocket friendly. 

details of the best sem lesson on skillshare

Almost 40% of students felt that the course had exceeded expectations. We are sure it will exceed yours too. The course has gained several enrollments, and so far, 504 students have benefited from it. 

Here is what students had to say about this highly insightful course: 

“Great class – well structured and clear.”

Our rating for this course is 8.5/9.0. Check this one out now!

Eligibility Criteria

  • Have an understanding of SEM.

9. Generate Search Engine Marketing Keywords – Skillshare

Learn SEM online through skillshare

The second last course in our lineup is excellent for the intermediate level so that you will explore more complex concepts.

You will gain information on how to drastically reduce the time and effort required to generate keywords and learn how to use simple programming techniques to achieve more than you do with the traditional approach. 

profile of instructor on skillshare for search engine marketing class

Learn SEM online through Elias Dabbas, who has been excelling at online marketing for the last ten years; His primary focus has been on online advertising so that he can add a lot to your knowledge. 

The course is short, with 6 lessons that can be covered in 41 minutes. This class would be great if you are looking for an SEM crash course. All this is just for $2 per month. It is undoubtedly a catch! 

This online SEM class has been rated as having met 100% of expectations. We are sure you will find this course resourceful too. 

details of this course

The course is not very popular, but it has much-unexploited potential. Currently, it only has 129 students who have benefited from the SEM lessons

Here is what students had to say about it:

Yes, this class met my expectations.”

Our rating for the course is 8.0/9.0.

Eligibility Criteria

  • Basic understanding of SEM.

10. Top Level Search Engine Marketing Class to Promote Business – Learndigital

The last of the top SEM courses we will discuss is this one by Google Digital Garage. The course comes with no cost and is free for all.

It has 4 modules with a combined duration of 21 minutes. This course will teach you the basics of search engine marketing, followed by the SEM auction. You will also learn the characteristics of suitable keywords, how to use them, and other strategies to make your ads stand out.

Unfortunately, no student reviews or ratings are available for this online SEM course, and the instructor profiles are also unavailable.

But given the repute of the platform, we highly recommend this course, and you should check this out! Therefore, we will give it a rating of 8.5/9.0.

Eligibility Criteria

  • No prerequisites because it is designed for beginners.

Factors of Choosing These Best Search Engine Marketing Courses

After thoughtful consideration, comprehensive research, life experience, and the most critical challenges of the eLearning industry, the components below were deliberately constructed.

  • Tutor Rating
  • Course Objectives Are Clear or Not
  • Depth of Course
  • Resources and Material
  • Who can take this course? Beginners, Intermediate, and Advanced Level
  • Details of the course
  • Student Reviews
  • Course Duration
  • Price

Consider these online learning suggestions before enrolling in the best online programming course. These might assist you in making the most of your SEM classes online.

Best SEM Marketing Courses - FAQs

Can I Learn SEM by Myself?

SEM is easy to learn on your own. However, it is very easy to understand it under the guidance of an experienced individual. Professionals who are well-versed in the digital marketing domain and know how to navigate the search engine are excellent to learn from. 

How Much Does the SEM Course Cost?

The cost of SEM courses varies from platform to platform. However, you can easily find classes for as low as $2 per month. Other courses may cost you anywhere between $10 to $84.99. You can pick any course based on your budget. Check out our lineup to find the perfect match for yourself!


As we have gone through the list of the best search engine marketing courses in-depth, you can now reflect on all of the material offered in this write-up and pick which of these SEM programs is the greatest fit for you and your professional ambitions.

“SEM Marketing Masterclass – Udemy” is the best, according to our rating. Its pricing is attractive, but the course material is also one of a kind. Our second recommendation is “SEO and SEM Online Class – Domestika,” based primarily on course content and teaching approach.

We can’t wait for you to make the proper decision for yourself and start a fantastic and well-known career in search engine marketing! Best of luck!