5 Best Product Marketing Courses & Certificates for 2024

Published: March 30, 2024

Key Takeaways

Which is the best product marketing course?

As we reviewed the most popular product marketing courses, we recommend Product Marketing Fundamentals by Richard King as the best one to understand the frameworks, skills, advice, and info you need to build a successful career in the industry. This instructor-led course offers in-depth expertise from professional organizations like Lyft & TikTok and enables you to conduct day-to-day product marketing activities and drive career progression.

Product marketing professionals specialize in bringing new products to market. Strong communication skills and the ability to perform data analysis are central to their role.

They work in a range of different industries, including marketing and communications, retail and wholesale trade, IT, and healthcare.

According to Glassdoor, product marketing managers make a median annual salary of US $161,400. They may also get an estimated cash bonus of US $40,000 annually.

The job outlook for this position is expected to grow by 6% or have 34,000 annual job openings until 2032.

Therefore, you must master certain skills to stand out in the increasingly competitive product marketing crowd and fulfill your potential.

Obtaining a certification or upskilling your knowledge will give you a leg up when you apply for jobs.

So, you want to become a product marketing manager but don’t know where to start?

We’ve compiled the best product marketing courses to simplify your selection process. In this post, we’ll run through the five best courses in product marketing, which are systematic, detailed, and full of concrete information.

List of the 5 Best Product Marketing Courses

Here are the top product marketing courses to consider in 2024:

  1. Product Marketing Fundamentals: Master the core principles of product marketing, from market analysis to effective messaging, and elevate your career in marketing strategy.
  2. PMM Career Track: Learn the secrets of successful product marketing through practical frameworks, real-world examples, and hands-on projects to maximize your impact.
  3. Launch Your Product. The Essential Go-To-Market Course: Learn how to address the complexities of product launches with expert guidance, industry-standard frameworks, and actionable strategies for success.
  4. Free Product Marketing Course—Lessons 1 to 4: This introductory course covers the essentials of product marketing at no cost, including market validation, positioning, go-to-market planning, and more.
  5. Break Into Product Marketing Course: Gain valuable insights and strategies to transition into a career in product marketing, leveraging your existing skills and experiences to reach new heights in the industry.

Our Course Selection Criteria

As reviewers for online courses, we employ the following criteria for the selection of product marketing courses to ensure the highest quality offerings:

  • Content Relevance: We assess the course content’s alignment with industry standards and its ability to address essential product marketing concepts.
  • Practical Application: We evaluate the course’s emphasis on practical skills development, including hands-on projects and real-world case studies, to ensure learners can effectively apply their knowledge.
  • Instructor Expertise: We consider the instructor’s credentials, industry experience, and teaching style to gauge their ability to deliver engaging and informative instruction.
  • Learning Experience: We analyze the course structure, learning materials, and delivery format to determine the overall learning experience’s effectiveness and engagement level.
  • Student Feedback: We review student testimonials, ratings, and reviews to gauge the course’s impact, relevance, and satisfaction levels among learners.

Let’s explore the recommended product marketing courses.

1. Product Marketing Fundamentals

The editor’s perspective on this course

The fundamentals course by the Product Marketing Alliance (PMA) clarifies the dynamic and multifaceted role of product marketing, which can vary based on factors such as product type, company growth stage, and industry landscape.

It caters to a diverse audience who want to transition into product marketing, including newcomers to product marketing, seasoned professionals seeking updated knowledge, and individuals aiming to enhance organizational understanding of the product marketing function.

Through three hours of content, learners gain insights into essential aspects of product marketing, including frameworks, the relationship between product managers and product marketing, and expert perspectives from industry leaders like Lyft and TikTok.

The course provides industry-standard frameworks for navigating day-to-day responsibilities, advancing career progression, and continued professional development and product marketing certification opportunities.

Overall, this course is a comprehensive resource for anyone interested in or involved in product marketing. It offers clarity, industry expertise, and practical guidance for success.

By the end, you’ll have everything you need about product marketing fundamentals to become a key lever for growth.

Who should take this course?

This course is ideal for individuals involved in:

  • Product Marketing
  • Marketing
  • Product management
  • Content marketing
  • Sales enablement
  • Social media

What topics are covered?

Here’s a list of topics covered in this course:

  • An introduction to this Product Marketing Fundamental course
  • Welcome
  • Laying the foundation: what is product marketing?
  • Product marketing?
  • Definitions of product marketing
  • The PMM role is broken down
  • What is the product marketing slide deck
  • The product marketing framework & lifecycle: your blueprint
  • The product marketing framework
  • The product lifecycle
  • The PM and PMM relationship [1 hour]
  •  The differences between PM & PMM
  • How to work with product
  • Product marketing and product management dynamic duo
  • Starting and continuing a successful career in product marketing
  • Is product marketing right for you?
  • Product marketing career table
  • Learn. Level-up. Lead
  • Grab yourself a membership plan

Who is the instructor?

Source: LinkedIn

Richard King is the founder and CEO of Product Marketing Alliance (PMA). With a background in managing marketing teams, development teams, and product strategy for B2B SaaS companies, he possesses deep insights into the industry’s intricacies.

Richard’s passion lies at the intersection of product, marketing, sales, and data, areas he has actively engaged with throughout his career.

Recognizing a significant skills and education gap in product marketing, Richard launched PMA in February 2019 to elevate the role of product marketing professionals.

Through his leadership at PMA, Richard has provided valuable resources, education, and networking opportunities to empower product marketers worldwide.

His commitment to bridging the gap in product marketing education reflects his dedication to advancing the field and empowering professionals to excel in their roles.

Does the instructor offer other courses?

Yes. The other courses offered by the instructor include:

  • Product Marketing: Fundamentals: All the frameworks, skills, and info you need to forge a successful career in product marketing.
  • Positioning & Messaging: Fundamentals: Everything you need to build an impactful positioning & messaging strategy.
  • Sales Enablement: Fundamentals: In-depth, industry-tested insights on how to shape a successful sales enablement strategy.

Does the course offer hands-on projects or assignments to reinforce learning?

There are no specific quizzes or hands-on projects, but the instructor emphasizes applying the frameworks to their day-to-day activities in product marketing.

What are the prerequisites to study?

There are no prerequisites, just a desire to immerse yourself in the world of product marketing.

What does social media sentiment tell us?

As per the discussion on Reddit, users recommending the course are likely to be positive and highlight the value and relevance of the topic to the industry.

Source: Reddit

2. PMM Career Track

Source: YouTube

The editor’s perspective on this course

The PMM Career Track is an educational program tailored for aspiring product marketers and professionals seeking to enhance their performance in existing roles. The course content explores essential topics fundamental to product marketing success.

Firstly, it provides insight into PMM principles and frameworks, providing a solid understanding of the foundational concepts for developing effective product marketing strategies. The instructor explains the methodologies and frameworks commonly utilized in the field, offering learners a theoretical framework to build their knowledge.

As the course progresses, the instructor teaches how to create detailed and actionable profiles of their target audience, identify their customers’ needs, preferences, and pain points, and tailor messaging and strategies to resonate more effectively.

Further, positioning and messaging are explored in depth, teaching learners how to craft compelling and differentiated messaging that effectively communicates a product’s value proposition.

Effective go-to-market strategies are provided in the course to equip learners with the knowledge and tools to plan and execute impactful product launches, including tactics for generating buzz, driving demand, and maximizing visibility in the market.

The course explores aspects of sales enablement, focusing on equipping sales teams with the necessary tools, resources, and knowledge to sell products.

You will also learn strategies for creating and disseminating valuable content that positions them as experts in their field. The course also covers practical aspects such as setting objectives and key results (OKRs) for different time frames, developing comprehensive project briefs to guide marketing initiatives, and creating documentation for communication and collaboration.

The course also offers interactive features such as quizzes and a final review test to assess understanding and retention of the material. Upon completion, you will receive a LinkedIn certification.

Overall, the PMM Career Track offers a practical learning experience designed to empower learners with the knowledge, skills, and confidence to excel in product marketing.

Who should take this course?

The PMM Career Track is suitable for aspiring marketers and professionals already in product marketing who want to enhance their skills and performance.

What topics are covered?

Here’s the list of topics covered in this course:

  • PMM principles
  • PMM frameworks
  • Customer personas
  • Positioning & messaging
  • Go-to-market
  • Product launches
  • Sales Enablement
  • Thought leadership
  • 30/60/90 day
  • OKRs
  • Project Briefs
  • 1:1 Doc

Who is the instructor?

Source: LinkedIn

Henry Wang is a product marketing leader with over 10 years of experience in bringing both B2B and B2C products to market.

He has a track record of success in building marketing functions from the ground up at multiple startups, two of which reached profitability and one that exited.

He has also contributed to scaling growth at established companies such as Google. Henry’s expertise lies in helping startups excel by focusing on building, selling, and marketing products with the customer in mind.

Does the instructor offer other courses?

Yes, the other course offered by the instructor is Product Marketing Alliance.

Does the course offer hands-on projects or assignments to reinforce learning?

Yes, the course offers 10 quizzes and a final review test, allowing learners to apply the concepts and principles learned throughout the course in real-world scenarios.

What are the prerequisites to study?

Enrolling in a product marketing course Henry offers is no prerequisite, but having a basic understanding of marketing concepts and principles can be beneficial.

However, the course is designed for all levels of learners, so individuals with a passion for product marketing and a willingness to learn can still benefit from the program.

What does social media sentiment tell us?

According to the video testimonials on the course website, students find it to be a game-changer, providing insights and strategies. Some even stated they secured new opportunities and excelled in their current roles.

Source: PMM Track

The comments on the YouTube video are overwhelmingly positive. The learners appreciate the content, with many describing it as “gold.”

Moreover, viewers find the content highly relevant and valuable, indicating that it is a must-watch for anyone interested in pursuing a career in product marketing.

Source: YouTube

3. Introduction to Product Marketing and Go-To-Market Course

The editor’s perspective on this course

As we looked into this course, Introduction to Product Marketing and Go-To-Market, we found that it is designed primarily for founders, product marketers, product managers, salespeople, and others in the technology industry.

Whether you have an ideal project or a hobby you want to see through to completion, this course provides insights to help you achieve your goals efficiently. The course aims to guide learners through bringing an idea to life. It provides:

  • Access to tools and frameworks for influencing teams
  • Collaborating effectively
  • Understanding how to execute a successful go-to-market strategy

In this course, the instructor has gathered his experience and best practices from working across various verticals and growth stages into this comprehensive course.

The curriculum covers essential topics such as market research, positioning, and go-to-market strategy. Learners will gain insights into analyzing key trends, crafting compelling narratives, and creating streamlined processes for product launches.

The course equips learners with the knowledge and skills to build successful go-to-market strategies. Moreover, the course offers reference materials such as positioning templates, go-to-market launch templates, checklists, and internal communication templates to support learners throughout the process.

Who should take this course?

This product marketing training is ideal for founders, product marketers, product managers, salespeople, and technology sector professionals. However, it’s also suitable for anyone interested in learning about go-to-market strategies, regardless of their industry.

What topics are covered?

Here’s the list of topics covered:

  • Launch Your Product. The Essential Go-To-Market Course
  • PreviewPart 1 REVIEW: Lesson 1: What is Product Marketing?
  • StartPART 1 REVIEW Lesson 2: Create Goals and Business Intention
  • PreviewPART 2 THE ESSENTIAL GO-TO-MARKET: Introduction for Lesson 3-5
  • StartPart 2 THE ESSENTIAL GO-TO-MARKET. Lesson 3: Market Validation
  • StartPart 2 THE ESSENTIAL GO-TO-MARKET: Lesson 4: Positioning & Framing
  • StartPart 2 THE ESSENTIAL GO-TO-MARKET: Lesson 5: Build your Go-To-Market Plan
  • StartPart 2 THE ESSENTIAL GO-TO-MARKET: Conclusion, Takeaways
  • StartPositioning Template (Open this in Lesson 4)
  • StartGo-To-Market Product Launch Template (Open this in Lesson 5)
  • StartGTM Checklist (Open this in Lesson 5)
  • StartInternal Comms Template (Open this in Lesson 5)

Who is the instructor?

Yasmeen Turayhi is a highly experienced product marketing professional with diverse accomplishments and expertise.

As the Founder of Modern Product, a product marketing consulting advisory firm, she brings a wealth of knowledge to her role. Also, she is the author of “Product Marketing Debunked”.

She serves as the Editor of “The Product Launch: Go-to-Market & Product Marketing Tips,” a publication with significant traction, boasting over 100K views on her articles. With a career of over 200 software products and features to market across various growth stages, from seed stage to series D and acquisition, Yasmeen has gained invaluable experience.

She has consulted with prominent companies, including Adobe, IBM, Life360, SocialChorus, and many more, providing strategic guidance to CEOs and founders in both B2B and B2C sectors.

Moreover, Yasmeen’s commitment to mentorship is evident through her involvement with TechWadi, where she serves on the Board of Directors and earned the accolade of “Mentor of the Year” in 2016.

She has led workshops for prestigious institutions such as IBM and Harvard Extension School and has presented and mentored at globally esteemed organizations.

With a dedication to sharing her expertise, Yasmeen has taught Product Marketing Bootcamps at the General Assembly and offered her workshops on go-to-market strategies. Her book, “Product Marketing Debunked,” is available on Amazon, offering further insights into her expertise in the field.

Currently, Yasmeen focuses on private consulting with early-stage companies in Silicon Valley, leveraging her extensive experience to drive success in product marketing initiatives.

Does the instructor offer other courses?

Yes. The other course the instructor offers is:

  • Product Marketing Debunked: An Introduction to Product Marketing and Go-To-Market

Does the course offer hands-on projects or assignments to reinforce learning?

Yes, the course offers hands-on projects. These practical exercises allow learners to apply the concepts and strategies taught in the course to real-world scenarios, enhancing their understanding and skill proficiency in go-to-market strategies.

What are the prerequisites to study?

The course does not have strict prerequisites. However, having a basic understanding of marketing concepts and familiarity with the technology industry can be beneficial.

What does social media sentiment tell us?

According to Amazon reviews, it offers practical frameworks for mastering the go-to-market process, driving immediate results. Some reported revenue increases shortly after implementation.

Additionally, learners appreciate Yasmeen’s ability to explain complex concepts clearly and understandably to anyone involved in product marketing and management.

Source: Amazon

4. Free Product Marketing Course – Lessons 1 to 4

The editor’s perspective on this course

As we reviewed this Free Product Marketing Course, the instructor draws on his 20 years of experience in technology marketing, including roles at startups and major corporations such as Microsoft and Motorola, making it practical.

With extensive experience leading product marketing, the instructor offers valuable insights and practical tips for product marketers.

The curriculum is in-depth, covering fundamental concepts and practical strategies and techniques. The course videos will likely be well-produced and engaging, with clear explanations and examples to reinforce learning.

The first lesson covers foundational aspects of product marketing, including its role in driving company growth, its relationship with product management, key responsibilities, and essential skills for success.

The course aims to equip learners with the knowledge and skills necessary to strengthen the impact of their product management expertise through effective marketing strategies.

Who should take this course?

This course suits individuals looking to switch careers or move into product marketing, product managers looking to deepen their knowledge, and entrepreneurs planning to launch their products or startups.

What topics are covered?

The topics covered in this course include:

  • Lesson 1: The Product Marketing Role
  • Lesson 2: Customer and Market Knowledge
  • Lesson 3: Customer Segmentation, Targeting, and Positioning
  • Lesson 4: Value Proposition, Messaging, Sales Enablement and Influencer Marketing

Who is the instructor?

Gerardo A. Dada is a seasoned marketing strategist, technology marketer, and entrepreneur with extensive experience in leading roles at companies such as Microsoft, Rackspace, Motorola, and Bazaarvoice.

Gerardo has been at the forefront of technological advancements throughout his career, including the Web, Mobile, Social, and Cloud revolutions.

Currently, Gerardo is the Vice President of Product Marketing and strategy at SolarWinds, where he brings knowledge and expertise to his role.

With his background in driving product marketing and strategy, Gerardo is well-positioned to offer valuable insights and guidance to aspiring marketers and professionals seeking to excel in the technology industry.

His diverse experience across different sectors and his leadership in high-profile companies make him a highly respected figure in marketing and technology.

Does the instructor offer other courses?

No.

Does the course offer hands-on projects or assignments to reinforce learning?

No. However, the learners are encouraged to apply practical insights and knowledge to reinforce learning in real-world situations.

What are the prerequisites to study?

The course does not typically have strict prerequisites. However, having a basic understanding of marketing concepts and the technology used in the industry can be beneficial.

What does social media sentiment tell us?

As per the comments on YouTube, the course is relevant, helpful, and informative. Some users provide constructive feedback or suggestions for improvement, such as organizing courses or adding resource links to video descriptions.

Source: YouTube

5. Break Into Product Marketing Course

The editor’s perspective on this course

Break Into Product Marketing course for managers offers insights on highlighting relevant skills on a resume, emphasizes the importance of showcasing one’s abilities through an online portfolio, and teaches skills and strategies necessary for excelling in PMM roles.

The course begins by addressing why individuals who have yet to gain prior experience should apply for PMM roles. This course combines the resources to help you climb the product marketing ladder and achieve your dream role.

The curriculum covers topics essential for aspiring PMMs, addressing common challenges and providing practical strategies for success. The course helps you learn how to craft a compelling product story and effectively communicate with internal stakeholders and customers.

The course also provides practical advice on job search tactics, such as leveraging referrals and asking common interview questions like ‘Tell Me About Yourself.’

Additionally, it focuses on the importance of leaving a lasting impression in interviews and guides capturing the attention of interview panels.

The course offers valuable insights and practical strategies for individuals looking to transition into product marketing manager roles, making it a valuable resource for career advancement.

Who should take this course?

This course is ideal for individuals who aspire to enter product marketing manager roles but may need more direct experience in the field. It is particularly suitable for:

  • Career changers
  • Recent graduates
  • Professionals seeking advancement
  • Entrepreneurs and startup founders

What topics are covered?

Here are some of the key topics and concepts covered in this course:

  • The one thing you can’t go without is building a compelling product story
  • How to flip focus on what you need to speak authentically with customers, not at them
  • How to empower and align internal stakeholders to be champions in delivering a consistent product narrative

Who is the instructor?

Source: LinkedIn

Zach Roberts brings a unique perspective to product marketing as a B2B Marketing Advisor for Break Into Product Marketing.

With five years of experience in B2B sales before transitioning to product marketing in 2020, Zach has gained valuable insights into customer relationships, communication strategies, and understanding market needs.

His background in sales has equipped him with the necessary skills and mechanics to excel as a product marketer.

Based in San Francisco, Zach’s passion for exploration extends beyond his professional life. In his free time, he enjoys rollerblading around the city.

As an instructor, Zach likely brings a practical and hands-on approach to teaching, drawing from his experiences and lessons learned throughout his career. Students can expect to benefit from his real-world insights and practical advice for navigating the complexities of product marketing.

Does the instructor offer other courses?

No.

Does the course offer hands-on projects or assignments to reinforce learning?

The course content does not offer hands-on projects or assignments. However, it focuses on practical strategies and skills necessary for success in product marketing manager roles.

What are the prerequisites to study?

The course does not specify any prerequisites for studying. However, individuals with a basic understanding of marketing concepts and an interest in product marketing may find the content more accessible.

What does social media sentiment tell us?

The testimonials indicate that course for its practical and actionable content, highlighting Zach’s ability to break down the components of landing a product marketing manager (PMM) job, including job search, resume preparation, and interview framework.

Despite lacking formal work experience in product marketing, learners find the course excellent for learning about processes and transferable skills applicable to various marketing fields.

Source: Testimonial

Frequently Asked Questions

Is product marketing a good career?

Product marketing might be a great choice if you are enthusiastic about creativity, strategy, and customer focus. The job requires working across multiple areas and lets you creatively impact your work. Moreover, the demand for product marketing managers is projected to grow by 10% from 2018 to 2028.

Is it hard to get into product marketing?

Yes, product marketing can be challenging, especially if you have yet to gain experience in the field. However, overcoming these challenges and succeeding in a product marketing career is possible with determination, relevant skills, networking, and continuous learning.

What should I major in for product marketing?

A major in marketing will help you cover essential topics such as consumer behavior, market research, advertising, and branding, which are crucial for understanding customer needs and effectively promoting products.

What are the key certifications or courses to become a product marketing manager?

Here are the several key certifications and courses to become a product marketing manager:

  • Product Marketing Certifications
  • Project Management Professional
  • Certified Product Manager
  • Marketing Strategy Courses
  • Certified Sales Professional
  • Product Management Courses
  • Digital Marketing Courses
  • Data Analysis and Market Research Courses
  • Communication and Presentation Skills Training

Conclusion

As the demand for skilled product marketers continues to rise, it has become imperative to equip yourself with the necessary knowledge and expertise to excel in this field.

Product Marketing Fundamentals offers a synopsis of product marketing essentials, covering everything from market analysis to effective messaging strategies. Meanwhile, the PMM Career Track is designed for those aspiring to excel in product marketing roles; this course explores the secrets of successful product marketing through practical frameworks, real-world examples, and hands-on projects.

Launch Your Product. The Essential Go-To-Market Course addresses the complexities of product launches and provides expert guidance, industry-standard frameworks, and actionable strategies for success. Moreover, the Free Product Marketing Course—Lessons 1 to 4- is about an introduction to the field, covering market validation, positioning, and go-to-market planning topics.

Lastly, the Break Into Product Marketing Course will help you gain the practical skills and perspectives you need to create an actionable plan for managing products in your organization successfully. It will also teach you to focus on your work using modern product management techniques.

Now that you know the best product marketing courses, you can learn techniques in product marketing that will help you achieve your goals.