8 Best Product Marketing Courses & Certifications in 2023
Product marketing plays a pivotal role in the success of any business by effectively promoting and selling products to the right audience. In a world where competition is fierce, having a solid foundation in product marketing is essential for companies aiming to stand out.
As industries continue to evolve, the demand for skilled product marketers has grown substantially. This field offers lucrative opportunities for those who can navigate the complexities of market research, messaging, and strategic positioning.
With the rise of digital platforms, the scope of product marketing has expanded, making it even more crucial to stay updated with the latest techniques and trends.
Enrolling in one of the best product marketing courses can provide individuals with the necessary knowledge and skills to excel in this dynamic field.
These top product marketing certification courses often cover a wide range of topics, including market analysis, customer segmentation, value proposition development, and effective communication strategies.
The impact of learning from these top product marketing courses extends beyond just acquiring theoretical knowledge. Graduates of these programs are better equipped to contribute meaningfully to their organizations, implementing strategies that drive product adoption, customer engagement, and revenue growth.
List of 8 Best Product Marketing Online Courses You Should Look Into
Note that these top-notch product marketing classes are listed in no particular order. Our top two picks for product marketing classes are number 1 and 2 because they start from the basics and are a great foundation to build your way up. Make sure to try these out and learn product marketing effectively.
If you are looking for other marketing courses, we recommend you check out Facebook marketing courses and social media marketing courses.
- Learn Product Ideation, Design, and Management Specialization – Coursera
- Bestseller Product Marketing Course – Udemy
- Most Affordable Online Product Marketing Class – Udemy
- Top Rated Product Marketing Foundations with Richard King – LinkedIn
- Best course for Product Marketing Strategy Specialization – Coursera
- 16 hours Flexible Product Marketing Certification – Coursera
- Self-Paced Product Marketer Course for Beginners – Udemy
- Pragmatic Marketing Course – Pluralsight
1. Learn Product Ideation, Design, and Management Specialization – Coursera
Through this beginner-level product marketing online course, you will learn how to develop products and services that people want. You’ll also practice ideation for new business opportunities as well as market analysis techniques so your company can thrive in an ever-changing marketplace!
What you Can Expect to Learn from this Course
- Developing Innovative Ideas for Product Leaders
- Product Management Essentials
- Establishing Product-Market Fit
- Creative Design, Prototyping, and Testing
- Financial Management for Product Leaders
You can learn all about the product marketing process from three excellent instructors. Dr. James V. Green has vast experience as an instructor with 91,726 learners to his name. Students find their courses worth every penny; we are sure you will.
You will also get several insights from Cait von Schnetlage and Michael R. Pratt, professors at the University of Maryland. Educators know how to break down a course into more straightforward concepts. Thus, this course will offer you practical insights and make it easy to grasp.
Once you have completed this product marketing program, you will build your unique toolkit of information and approaches for tackling and solving real-world problems that product leaders confront.
The course takes approximately 1 month to complete if you put in 4 hours/per week. But again, the course is self-paced so that you can complete it at your convenience.
With a rating of 4.5 out of 5.0, this course already has 11,248 students enrolled. As for pricing, this course is a lot more expensive than the previous course we covered. It starts from $49 USD but comes with a 14-day refund policy in case you change your mind.
As for the reviews, we could only find a few. However, the course material and its rating suggest that it is worth purchasing.
Based on the course curriculum, we rated this course 8.8/9.0.
Unlock new career opportunities with our Product Marketing Certification. Gain expert knowledge, practical skills, and a recognized credential to excel in the dynamic world of product marketing. Enroll now and take the next step toward success!
2. Bestseller Product Marketing Course – Udemy
This best product marketing course to learn online is excellent for anyone, regardless of their level of skills. This course will teach you how to launch a new product, understand how branding works, and generate leads.
What you Can Expect to Learn from this Course:
- Product Marketing Strategy and Planning
- Proven Methods for Lead Generation & Customer
- Combining Direct & Brand Marketing
- Go Big or Go Back to Selling Services
- Product Promotion
- Essential Skills for Product Marketing
- Sizing Marketers & Sizing Demand
- Product Marketing Case Studies from Growth
- Product Marketing Case Studies
- Market Research
- Investor Marketing
You will learn from Dekker Fraser, who is a marketing executive. As an online course instructor, he has 185,807 students to his name who can vouch for his credibility. There is a lot to learn from him, and enrolling in the course will expose you to it.
If you pick this product marketing course, it will take 13 hours and 17 minutes to complete. The course has a total of 213 lectures. But the good thing is that you can complete the course at your own pace as the course has no expiration date.
We went through the course outline and found it to be really comprehensive. Anyone who is passionate about product marketing will learn a lot from this course.
The course has a rating of 4.6 out of 5.0, and 32,504 students are already enrolled. The sheer number of students enrolled in this course should be enough to show how popular this course is.
We went through a bunch of reviews, and all of them hinted that this course is worth taking. Here is what the students said about it:
“This has been a perfect eye-opener to what the Product Marketing industry looks like. This has helped shape my thinking as a Product Marketing Manager; this is a good course for anyone looking to get into the field.
The course is priced at $109.99 and gives you full-time access. The price is not too much considering the amount of content it offers and its bestseller status.
We give it a rating of 9.0/9.0 because it is a very comprehensive and holistic training program.
Ready to master the art of product marketing? Enroll in their comprehensive Product Marketing Course today and elevate your skills to drive impactful campaigns, engage customers, and boost your brand’s success!
3. Most Affordable Online Product Marketing Class – Udemy
This certification is being offered by Marketing 6pack, which is one of the best sources to learn about small business product marketing. With 49,285 happy students to its name, learning through Marketing 6pack will indeed prove insightful.
What you Can Expect to Learn from this Course:
- Who are Your Customers?
- Positioning
- Lead Generation
- Pricing Strategy for Maximum Profit
- Re-write your Ads.
This product marketing class offers 1 hour of on-demand video and 1 article. Although course #1 in this list offers more content, this course packs everything in a short format. We also reviewed the included article and found it to be pretty comprehensive and updated.
The course is discounted at $19.99 and has a rating of 4.7/5.0. Nearly 8,000 students are already enrolled in this course, which is a sizable number. Considering its price, this course is definitely a bargain.
Overall, most reviews of this product marketing course are positive. We went through them, and this one caught our eye:
“The course was interesting, well structured. The contain of the modules interesting, special how to define the core product, to get to know the competitors and understand the differentiation in offering to keep your customers.!”
Based on student feedback, we are giving this online product marketing course a rating of 8.0/9.0.
Ready to become a product marketing pro? Join Udemy’s Online Product Marketing Class and gain practical insights, strategies, and skills to excel in the competitive market. Enroll now and elevate your marketing game!
4. Top Rated Product Marketing Foundations with Richard King – LinkedIn
This is one of the best courses to learn product marketing and is great for you if you need to start from scratch. You will learn about the various product life cycles – from launch to decline – and which marketing strategy works best at each stage.
Upon completion of the course, you will receive a shareable certificate.
What you Can Expect to Learn from this Course:
- Introduction
- Product Marketing: The Basics
- The Product Marketing Framework and Lifecycle: Your Blueprint
- Navigating Product Marketing at the Intersections
- Building a Successful Career in Product Marketing
The course is taught by Brad Batesole, who is a Marketing Thought Leader and Chief Learning Officer at Madecraft. His corporate experience will give your learning an edge through practical insights.
This course has 46,241 enrollments already and will take you 54 minutes to complete. The product marketing certification includes 1 exercise file and 3 quizzes. What we like the most about this course is that the video lectures are only 3 to 4 minutes in length, making them very easy to comprehend.
As for the price, LinkedIn offers subscriptions at $29.99 and $39.99, depending on the option you take.
The course has a rating of 4.7/5.0, which is quite impressive.
Taking a look at the course content, we think it offers a lot of information for beginners in a compact package.
Students had a lot of positive things to say about things like:
“ I really enjoyed taking the “Product Marketing Foundations” course! It was very comprehensive and easy to understand. I recommend it to any future product marketer.”
We would give this extremely informative course a rating of 8.5/9.0 because it perfectly conveys the foundations of product marketing.
Launch your career with the best! Enroll in LinkedIn’s Top Rated Product Marketing Foundation Course to build a solid understanding of the fundamentals.
Gain the skills and insights needed to excel in the world of product marketing. Secure your spot now and embark on your journey to success!
5. Best Course for Product Marketing Strategy Specialization – Coursera
Next up, we have the best product marketing certification from Coursera. The good news is that you don’t need any experience in product marketing or retail business management to enroll in this course.
The beginner-level course will help kickstart your skills and better understand what it takes at the beginning level before moving on to more advanced levels later down the line!
What you Can Expect to Learn from this Course
- Market Research and Consumer Behavior
- Positioning: What you need for a successful Marketing Strategy
- Marketing Mix Fundamentals
- The Marketing Plan
- Marketing Strategy Capstone Project
This product marketing course will give you the opportunity to learn from 5 instructors. The professors you will learn from are Shameek Sinha, Maria Aranzabal, Ignacio Gafo, and Fernando Cortinas. The best part about this course is that you get to learn from multiple professionals who will give you different flavors of product marketing.
Every instructor has their own experience and knowledge that they have gained from their years of working, which you can learn a lot from. Such courses are tough to find, so make sure to enroll.
This course is a bit more expensive than some of the other courses we’ve looked at so far, coming in at $49 USD. But what we like about this course, in particular, is that every specialization includes a hands-on project. You can complete the specializations and earn your certificate.
Overall, the course has a rating of 4.4 out of 5.0, and going through the course outline, we definitely recommend it.
So far, 47,196 students have enrolled in this course, which shows how popular it is.
Based on student reviews, the course is an amazing one. Here is what students have to say about it:
“The first course in this specialization lays the necessary groundwork for an overall successful marketing strategy.”
Due to this course’s insights into marketing strategies, we rate it 8.2/9.0.
Ready to supercharge your product marketing efforts? Enroll in their Product Marketing Strategy Class and learn how to create winning strategies that drive results. Join now to master the art of effective product promotion and propel your brand to new heights!
6. 16 hours Flexible Product Marketing Certification – Coursera
Whether you’re a marketing guru or new to the game, this course will teach you everything there is to know. You’ll get an introduction to product policy and pricing from one of the University of Illinois’ best instructors in communication skills that can be used for any business venture!
What you Can Expect to Learn from this Course
- Module 1: The Marketing Process
- Module 2: Segmentation Targeting Positioning
- Module 3: The Power of Branding
- Module 4: Influencing Consumer Behavior
Learn from Hayden Noel, an Associate Professor of Business Administration at the University of Illinois. He holds a Ph.D. in Marketing, making his knowledge and expertise in the field very diverse. Learning from an instructor like him will help you navigate the product marketing world in the most systematic way possible.
As for pricing, this course costs $49 USD, just like the previous course. This is slightly expensive but will give access to several other courses on Coursera.
This course has a flexible deadline, so you can complete it whenever it suits your schedule. It will take about 16 hours of total work to get the certification and be able to apply for jobs in this field with confidence! The course has a rating of 4.8, with 48,811 students already enrolled in it.
Once you’re done, you’ll get a Shareable certificate of completion from the University of Illinois at Urbana-Champaign.
Based on reviews, the course seems to be great, as there was positive feedback about the course content along with the instructor.
Here’s what most students had to say in the reviews:
“This course is very helpful and practical. Thanks, Mr. Hayden Noel, you are very cheerful and bring positive energy to everyone. The course was well prepared, and complete and the lecture was excellent.”
Based on student reviews and course content, we give this course a rating of 8.6/9.0.
Elevate your career with our Flexible Product Marketing Certification. Gain expertise on your own schedule, learn industry-relevant skills, and earn a recognized credential. Enroll today and open doors to exciting opportunities in product marketing!
7. Self-Paced Product Marketer Course for Beginners – Udemy
This best product marketing course is ideal for beginners with no prior experience. We went through the outline and saw that the course would give you several insights, including:
- Product Marketing Framework
- Product marketing career ladder
- Product marketing fundamentals
The course is being offered by Richard King, who is the founder & CEO of Product Marketing Alliance. His in-depth experience related to marketing products makes him one of the best instructors for a course like this.
This product marketing class will be great if you want to explore the field of product marketing. The course is currently available at a discounted price of $16.99, making this a great catch for you based on its great deal.
Moreover, this course has a 4.0 out of 5.0 rating, making it very popular. Overall, the course duration is 2 hours and 2 minutes, with 15 lectures and 1.5 hours of videos. You will learn a lot of new things in this short time.
Based on reviews from several students enrolled, the course is intuitive.
We went over the student reviews and saw several positive comments like:
“I enjoyed this crisp course on Product Marketing as it clarified a lot of doubts that I had regarding the PMM role. This course came across as a one stop shop for me instead of finding answers in various forums.”.
Based on this, we give this course a rating of 8.0/9.0 based on the rating and instructor profile.
Elevate your career with our Flexible Product Marketing Certification. Gain expertise on your own schedule, learn industry-relevant skills, and earn a recognized credential. Enroll today and open doors to exciting opportunities in product marketing!
8. Pragmatic Marketing Course – Pluralsight
This product marketing course is an intermediate level one and is ideal for those who want to learn about the importance of product marketing, communicating with product marketing for a successful launch, and ensuring a successful launch through product marketing.
You will learn :
- What Role Does Product Marketing Play?
- Communicating with Product Marketing for a Successful Launch
- Ensuring a Successful Launch with Product Marketing
This stellar course is taught by Jillian Kaplan, who has 10 years of working with Verizon and other B2B companies. Her focus is on teaching the best strategies to market products. Her knowledge and expertise will help you a lot.
We went through the contents of this course and found it to offer real value for money. The format of this course is short, with videos having a maximum length of 13 minutes. The duration of the course is only 37 minutes. It has a rating of 4.6/5.0 and costs $19.00 after a 10-day free trial.
We believe its price is justified, and the fact that it offers a free trial means you can test it risk-free.
It is always hard to tell if a product will work well or not, but from the course material and ratings we read about this course, it is worth purchasing.
We would give this course a rating of 7.9/9.0 due to the learning experience it has to offer.
Ready to level up your skills? Enroll in our Pragmatic Marketing Course and gain practical insights, strategies, and techniques to succeed in the dynamic world of product marketing. Join now and take the first step towards becoming a marketing pro!
Factors of Choosing These Product Marketing Courses
After thoughtful consideration, comprehensive research, life experience, eLearning, and the most critical challenges of the eLearning industry, the components below were deliberately considered when evaluating these top-notch product marketing courses.
- Tutor Rating: Evaluated the expertise of the instructor who guided the learning journey.
- Course Objectives Are Cleared or Not: Assess whether the course effectively clarified its intended learning outcomes.
- Depth of Course: Determined the extent to which the course covered essential concepts and practical aspects.
- Resources and Material: Examined the availability and quality of study materials provided to enhance the learning experience.
- Who Can Take This Course? : Identified whether the course was suitable for beginners, intermediate learners, or those at an advanced level.
- Details of the Course: Understood the course’s content, topics, and structure.
- Student Reviews: Explored feedback from students who had completed the course.
- Course Duration: Noted the length of time the course took to complete.
- Price: Considered the cost associated with enrolling in the course.
Online Courses Other Than Product Marketing
- Best PPC Marketing Classes
- Facebook Marketing Courses
- Online Affiliate Marketing Lessons
- YouTube Marketing Courses
- Email Marketing Courses Online
Best Product Marketing Courses - FAQs
What is product marketing?
Product marketing is what connects the dots between the product and the market. Product marketing does the following: determines market demand (need), shapes the product, and conveys the product (solution) to the market.
Why is product marketing important?
Product marketing is extremely important for any business that wants to be successful. It is the process of creating a unique selling proposition for a product and bringing it to market. Product marketing must consider the needs and wants of customers, as well as competition in the marketplace. By doing so, businesses can set their products apart from the rest and ensure that they can generate sales.
How can I learn product marketing?
Product marketing is all about understanding and communicating the value of your product to customers. It’s a critical role in any company and one that requires a deep understanding of both your product and your customers. Fortunately, there are a number of ways to learn product marketing. Here are some of the best:
- Read books on product marketing
- Take a class on product marketing
- Attend a conference on product marketing
Conclusion
In conclusion, product marketing is like being the bridge between great products and the people who need them. Learning about product marketing is super important because it helps companies sell their things in an intelligent way.
The field of product marketing is getting bigger as more companies realize its value. By taking one of these best product marketing courses, you can become a pro at understanding what customers want, how to tell them about products, and why a product is unique.
Remember, the things you learn in these courses are not just for school – they can also help you in real jobs. Knowing how to do product marketing well can help a company grow and make more money.
So, if you’re interested in making good things known to the world and helping companies succeed, learning about product marketing is a fantastic step to take!
