7 Best Marketing Analytics Courses to Learn Online

Published: October 11, 2023

Are you looking to thrive in the world of digital marketing? The secret lies in mastering marketing analytics. In today’s data-driven world, understanding the importance of marketing analytics is vital for businesses to succeed. 

From big online retailers to healthcare providers, all industries rely on marketing analytics to boost growth and stay ahead. This high demand has created a promising job market, especially in the United States, and professionals are exploring different paths to becoming digital marketers.

And the good news doesn’t end there – digital marketers who specialize in marketing analytics earn attractive salaries like $71,213 annually.

icons of different tools and techniques of marketing analytics

To kickstart a successful career in digital marketing, it’s essential to explore the best marketing analytics courses. This article will explore top-notch courses that teach you how to leverage data effectively and excel in this exciting field.

ets your learning needs and budget and provides the necessary skills and support to propel you toward success in this dynamic field.

List of the Top Classes to Learn Marketing Analytics for 2023

Now get ready to enhance your marketing prowess with the top classes to learn marketing analytics. These courses offer a gateway to understanding data-driven decision-making and unleashing the full potential of your marketing strategies. Let’s take a look.

  1. Marketing Analytics – Coursera
  2. Marketing Analytics Mastery: From Strategy to Application – Udemy
  3. Marketing Analytics Fundamentals – Skillshare
  4. Marketing Analytics: Stand Out by Becoming an Analytics Pro! – Udemy
  5. Marketing Analytics Foundation – Coursera
  6. Marketing Analytics: Forecasting Models with Excel – Udemy
  7. Foundations of Marketing Analytics – Coursera

7 Top Notch Marketing Analytics Classes | Detailed Review

Now let’s discover the ultimate marketing analytics classes in detail that will boost your decision-making skills with data. Our comprehensive reviews unveil the top courses to revolutionize your marketing strategies and take them to the next level.

1. Marketing Analytics – Coursera

marketing analytics course coursera

One of the best self-paced Marketing analytics courses is offered on Coursera by the University of Virginia. The course has a rating of 4.7/5.0 stars, and currently, 316,848 students are enrolled in it. For full access, the price tag of this course is $79. The course duration is 16 hours.

In this course, you will learn how to build and define a brand architecture, measure the impact of marketing efforts on brand value over time, and measure customer lifetime value and use that information to evaluate strategic marketing alternatives.

Additionally, you will gain command over how to design basic experiments to assess your marketing efforts and invest your marketing dollars most effectively, along with how to set up regressions, interpret outputs, explore confounding effects and biases, and distinguish between economic and statistical significance.

coursera instructor Rajkumar Venkatesan coursera

The instructor for this course is Rajkumar Venkatesan. He is a Professor of Business Administration at the Darden Business School at the University of Virginia. He engages with MBA and corporate executive students worldwide through various courses, including marketing analytics and digital marketing. Artificial Intelligence in Marketing is another one of his courses on the platform.

Student reviews for this course are excellent. One such review says,

“This course was really very well designed, and it will definitely help me to interpret the marketing data and analyze it in the right way. Thanks to the instructor for making such a great course.”

We would rate this course an 8.7/9.0 based on its course content and instructor profile. Check out this course immediately if you want to learn marketing analytics with a certification from the University of Virginia!

2. Marketing Analytics Mastery: From Strategy to Application – Udemy

This is one of the most comprehensive marketing analytics classes that you will find online. It has a rating of 4.6/5.0 stars and is a best seller on the platform. However, it comes with a price tag of $74.99, and currently, 3,231 students are enrolled in it. This course includes 17 hours of on-demand video and 40 downloadable resources.

In this course, you will cover how to choose meaningful metrics and measure the impact of your marketing efforts. You will also learn how to test and optimize marketing activation and develop a data strategy.

Furthermore, you will also cover the different types of marketing measurements and how to choose the right tools to measure the ROI of your marketing efforts, along with other key concepts.

stephen tracy profile udemy

Stephen Tracy is the instructor for this course. Stephen is an award-winning data analyst with over 10 years of experience in data analytics and market research and teaching the same. An Introduction to Online Quantitative Market Research is his best-seller course.

 Students have really good things to say about this course. One student said,

“This course was amazing from the start to the end of it. It’s packed with enough case studies and Stephen is a fantastic teacher. This course was pretty useful to someone like me who would like to work in the marketing and communications industry, with this course I have a better understanding of what info and data I have to look for while making a marketing strategy. Thanks Stephen again.”

We would rate this course an 8.8/9.0 based on its instructor rating and course material. Enroll in this course immediately if you want to learn marketing analytics from a seasoned and passionate professional!

3. Marketing Analytics Fundamentals – Skillshare

marketing analytics fundamental skillshare course

The next course that we will cover is also one of the best budget-friendly marketing analytics courses. The course has a rating of 4.5/5.0 stars and can be availed with a $24 yearly subscription. It lasts approximately 41 minutes, and 2,060 students are enrolled in it.

In this course, you will learn about marketing analytics technologies, deep dive into structuring URLs with UTM codes to track your campaigns and various attribution methodologies better, practice setting goals and learn about tracking in Google Analytics. You will also gain knowledge of quantitatively evaluating marketing campaigns.

joel witten skillshare instructor profile

Joel Witten is the course instructor. He is the Data Science Manager at Facebook. Joel has spent his career understanding customer value, marketing attribution, and product analytics, but he has a passion for teaching. If you are passionate about teaching like Joel, do check out the best teaching courses.

Students’ reviews for this course are good. One such review says,

“Great nice, short and clear primer on marketing analytics!”

We would rate this course an 8.5/9.0 based on its course content and faculty profile. Explore this course right now if you want to gain a command of marketing analytics with the help of an experienced professional!

4. Marketing Analytics: Stand Out by Becoming an Analytics Pro! – Udemy

marketing analytics course by udemy

The next best marketing analytics course that we will cover is also offered on Udemy. The course is the highest rated in this category by the instructor, with a rating of 4.6/5.0 stars. Currently, 18,704 students are enrolled in it, and it is priced at $99.99. This course includes 5 hours of on-demand video, 1 article, and 3 downloadable resources.

In this course, you will cover the most critical marketing metrics and how to apply them to your data, analyze a company’s PPC marketing campaign using key metrics, to know how to ask the right questions from your data. After completing this course, we recommend exploring the best PPC marketing courses.

You will also learn how to build a marketing initiative forecast model from the ground up and build a dynamic dashboard to summarize your analysis.

udemy instructor joseph wisdify profile

Joseph Lucas is the CEO of Wisdify and the instructor for this course. He is also an active CFO with almost 20 years of experience in finance, accounting, and consulting. Beginner Statistics for Data Analytics – Learn the Easy Way! is another one of his courses. We recommend you check out other best data analytics courses to build your skill set.

Students have given some really good feedback about this course. One student commented,

“Wonderfully explained concepts. Further an interactive analysis with tool in Excel made it very easy to comprehend and understand the concept being taught.”

We would rate this course an 8.6/9.0 based on its teaching methodology and learning material. Enroll in this course right away if you want to learn marketing analytics with an easy-to-comprehend hands-on approach!

5. Marketing Analytics Foundation – Coursera

marketing analytics founation course by coursera

This course, offered by Meta, is one of the top classes to learn marketing analytics online from the basics. The course has a rating of 4.8/5.0 stars, and 48,623 students are enrolled. It has a duration of 11 hours. You can enjoy a free trial for 7 days, after which the course is priced at $49 with a certificate upon completion.

This course establishes the fundamentals of marketing analytics. First, you’ll learn the fundamentals of marketing. Then, you’ll learn about the function of analytics in digital marketing and how data is collected and managed for marketing purposes. 

You will also learn about the basic privacy standards that govern the online marketing environment and the usual issues that arise while working with marketing data.

Anke Audenaert instructor of marketing analytics

Anke Audenaert is the course instructor. She is the CEO and Co-Founder of Aptly, an online education production company. In addition, Anke founded and led the School of Business at Udacity, where she developed their business-focused programs and grew the school to over 17K paying students. 

Introduction to Social Media Marketing is another one of her courses on the platform offered by Meta. You can also explore other best social media marketing courses as well to avail best-suited options.

Student reviews for this course are good. One such review says, 

“This course is really helpful if you are starting fresh as a Marketing Analytics domain. It’s gives a very good picture about the methods and tools we need to know for marketing analysis.”

Based on its instructor profile and student reviews, we would rate this course an 8.5/9.0. So check out this course immediately if you want to learn marketing analytics with a certification from Meta!

6. Marketing Analytics: Forecasting Models with Excel – Udemy

marketing analytics course by udemy

The next top-rated marketing analytics course that we will cover is offered on Udemy. It has a rating of 4.4/5.0 stars and is a best seller on the platform. Currently, 138,560 students are enrolled in it, and it is on sale for a price of $19.99, whereas the original price is $89.99.

This course includes 6 of hours on-demand video, assignments, 3 articles, and 38 downloadable resources.

At the end of this course, you will be skilled in forecasting new product launches with little or no history about sales of a product, using S Curves to Forecast Sales of a New Product,  forecast product sales even before the product comes to market using popular the Bass diffusion model along with other key concepts.

start tech academy marketing analytics course instructor

Star-Tech Academy is the listed instructor for the course. Start-Tech Academy is basically a technology-based Analytics Education Company and aims at Bringing Together analytics companies and interested Learners. 

Data Analyst Skillpath: Zero to Hero in Excel, SQL & Python is another best-seller course by them on the platform.

Students have a had good experience with this course. One student said,

“Excellent course with good explanation, highly recommended to those who wants to learn more on marketing analytics. Thanks”

Based on its course content and student rating, we would rate this course an 8.2/9.0. So check out this course immediately if you want to learn marketing analytics techniques, especially Excel!

7. Foundations of Marketing Analytics – Coursera

marketing analytics course by coursera

The last of the best marketing analytics course that we will cover is offered on Coursera with the collaboration of ESSEC Business School. It has a rating of 4.6/5.0 stars, and currently, 40,606 students are enrolled in it. 

This course offers a 7-day free trial, after which you have to pay $49 as the price. The course duration is approximately 5 hours.

This course will teach you how to apply statistical knowledge and techniques to business contexts. You will gain command over market segmentation, customer lifetime value, marketing performance measurement, and management, along with other marketing analytics fundamentals.

Arnaud de bruyn instructor coursera

Arnaud De Bruyn is the course instructor. He is a Professor of Marketing at ESSEC Business School. His research interests, teaching experience, and consulting practice are at the frontier of marketing analytics and information technologies, particularly in the domains of Customer Relationship Management (CRM), Database and Interactive Marketing, and Customer Targeting.

Student reviews for this course are excellent. One such review says,

“This is an excellent course which I was looking for. What matters to the real world business and the hand-on step-by-step code for clear understanding. This is not like other courses where there are only brief lectures without hands-on and applications. Great thanks to the instructor for the straight to the point lectures. Out of all the recent courses I have taken this is the best. Looking forward for similar courses to teach the techniques applied in real world business.”

Based on its course content and student reviews, we would rate this course an 8.7/9.0. So check out this course right away if you want to learn marketing analytics from one of the best Professors at ESSEC Business School!

Our Criteria to Choose the Top Marketing Analytics Courses You Should Enroll In

Having thoroughly examined these essential factors, we have delved into various top-rated marketing analytics courses to ensure you have all the information you need to make a well-informed decision. Here’s what we discovered:

  1. Eligibility Criteria: We considered the prerequisites and requirements for each course, ensuring that you meet the necessary qualifications to enroll.
  2. Course Curriculum: Our evaluation encompassed a detailed analysis of the curriculum offered by each course. We highlighted the key topics covered, including data analysis techniques, statistical modeling, and digital marketing strategies.
  3. Teaching Methodologies: We examined the teaching methods employed by each course, identifying those that provide interactive case studies, hands-on projects, and practical learning opportunities.
  4. Reputation Of the Course Provider: Our research focused on the reputation and credibility of the course providers. We considered reputable institutions, renowned online platforms, and industry-recognized organizations to ensure high-quality education.
  5. Instructors Rating: We considered the ratings and feedback of course instructors, identifying courses taught by experienced and highly-rated professionals.
  6. Cost: We assessed the cost of each course, ensuring it aligns with your budget while still offering value in terms of course content and quality.
  7. Job Placement: We researched whether each course provides job placement assistance, helping you secure relevant employment opportunities upon completion.
  8. Career Support: We evaluated the level of career support offered, including resume-building and networking opportunities, to ensure you receive comprehensive assistance.

With these factors in mind, you can confidently select one from the analysis of the best courses to learn marketing analytics that me

Best Marketing Analytics Courses - FAQs

How Do I Learn Marketing Analytics?

You can learn marketing analytics through online courses, bootcamps, tutorials, or by pursuing a marketing or data analytics degree.

Is Marketing Analytics a Good Career Path?

Yes, marketing analytics offers excellent career prospects, combining the fields of marketing and data analysis to make informed business decisions and drive marketing strategies.

Is It Hard to Learn Marketing Analytics?

While marketing analytics requires analytical skills and knowledge of data analysis tools, with dedication and practice, it can be learned effectively, especially with the help of structured courses and resources available.

Conclusion

As explored in this write-up, the world of marketing analytics holds incredible opportunities for those who want to excel in the field of digital marketing. Enrolling in the best marketing analytics courses can unlock a whole new level of understanding and skills. 

These courses act as a guide, teaching you how to harness the power of data and turn it into valuable insights. Just imagine making smarter decisions, creating more effective marketing campaigns, and standing out in the competitive digital landscape. 

These courses are like secret weapons that give you the edge you need to succeed. So, take advantage of the chance to explore the top-rated marketing analytics courses available. 

Embrace the knowledge and skills they offer and prepare to embark on an exciting journey toward a successful career in digital marketing!