10 Best LinkedIn Marketing Courses For 2023

Manno

Published: September 21, 2023

In the digital age, where being connected matters more than ever, LinkedIn has emerged as a powerful tool for professionals and businesses alike. 

If you’re a business professional and looking to get ahead, you’re in the right place! We’re about to explore the best LinkedIn marketing courses that can help you step up your game and open doors to exciting opportunities.

Why is LinkedIn so important? Here’s a remarkable fact: over 930 million professionals worldwide use LinkedIn! That’s like having a vast global network right at your fingertips. And guess what? It’s not just for connecting with professionally known friends; it’s a goldmine for marketers, too.

Did you know LinkedIn drives over 80% of B2B social media leads? That’s a lot of potential customers! Marketers love LinkedIn because it’s a place where professionals gather to share ideas, make connections, and, most importantly, make business happen.

But here’s the thing: to make the most of LinkedIn’s marketing potential, you need to be equipped with the right knowledge and skills. That’s where the top LinkedIn marketing courses come into play. They’re like your secret weapon for conquering LinkedIn’s marketing world. 

So, buckle up because we’re about to dive into the exciting world of LinkedIn marketing!

List of the 10 Best LinkedIn Marketing Courses for 2023

These top LinkedIn marketing courses have not been listed in any particular order. But we do have our top picks. Course numbers 5 and 9 are amazing for beginners. They’re also affordable and are great for exploring LinkedIn marketing.

1. Building an Integrated Online Marketing Plan – LinkedIn Learning
2. Bestseller LinkedIn Marketing Course- Udemy
3. Popular LinkedIn Marketing & LinkedIn Lead Generation Class – Udemy
4. Comprehensive LinkedIn Marketing Course for Beginners – Udemy
5. 1 hour LinkedIn Marketing Class – Coursera
6. Accredited Online LinkedIn Course for Marketing – Futurelearn
7. Learn LinkedIn Marketing Strategy – AIM
8. Self-Paced Course for LinkedIn Marketing – Virtual
9. Digital Marketing Course LinkedIn – Mygreatlearning
10. Most Affordable LinkedIn Marketing Lesson – Alison

Details of 10 Top Notch LinkedIn Courses – Marketing-Focused Courses

In today’s digital landscape, harnessing the power of LinkedIn for effective marketing has become a paramount strategy for professionals and businesses alike.

The platform’s dynamic nature, diverse user base, and professional networking opportunities make it a prime choice for reaching your target audience. However, to truly succeed in the realm of LinkedIn marketing, you need to equip yourself with the right knowledge and skills.

1. Building an Integrated Online Marketing Plan – LinkedIn Learning

The first of the best LinkedIn marketing courses we will discuss is offered on LinkedIn Learning and is about building an integrated online marketing plan. 

The course targets an audience with intermediate prior knowledge of LinkedIn marketing and is looking forward to reaching an advanced level. The course duration is approximately 2 hours and 18 minutes.

In this course, you will cover the following topics in relevance to LinkedIn marketing:

• Defining who you are
• Creating your value statement
• Identifying your customers
• Measuring lifetime value and loyalty
• Researching customers
• Defining marketing goals
• Creating a long-term content calendar
• Curating content
• Measuring and modifying your plan

The instructor for this course is Matt Bailey. Matt is a seasoned marketing instructor and has over 25 years of experience in the practical field of digital marketing and consulting.

The course has a rating of 4.7/ 5.0 stars, and currently, 108,861 students are enrolled in it. Student reviews for this course are very positive. One such review says,

“This was great in depth knowledge… I’ll need to rewatch this a few times to commit it to memory. I found the presentation very easy to follow along and learn. A definite watch!”

To access this online LinkedIn certification course, you will have to pay a $19.99 or $39.99 subscription fee (depending on the plan you choose), which is pretty pocket-friendly. So, make sure to avail yourself of it. 

Based on the instructor profile and student comments, we would give this course a rating of 8.3 out of 9.0.

Enroll in this top-rated LinkedIn marketing course right away if you want to become an experienced LinkedIn marketing professional!

2. Bestseller LinkedIn Marketing Course- Udemy

The first bestseller LinkedIn marketing course we have for you is perfect for all levels. The course targets people who are new to the marketing world as well as those who have prior knowledge about it.

The course has some major learning points, some of which we have listed below:

• How to acquire customers quickly
• Generate requests for demos, quotes, consultations & free trials for under $30!
• Fix common LinkedIn lead generation mistakes.
• Scrape LinkedIn for emails that can be used for advertising on Twitter & Facebook + email marketing.

Overall, this best online LinkedIn marketing course will cover the essentials of marketing. It will take 5 hours and 7 minutes to complete, so if you are looking for a detailed course, this one will be great. 

We reviewed the course content and found that it offers 5 hours of on-demand videos, 6 articles, and 2 downloadable resources.

Dekker Fraser is the main course instructor. He has vast marketing management experience with giants like Sony PlayStation and Google. He holds an MBA from the Kellogg School of Management.

To access this online LinkedIn certification course, you will have to pay 16.99 on a discount, whereas the original price is $84.99. So, make sure to avail it. 

To ensure this course is great for learning, we went through student reviews and saw positive comments like:

“Got all the information I expected from the course. Although “short,” the course is filled with lots of useful information.”

If students love the course so much, there is certainly a lot of potential in the course.

The course rating of 4.7 out of 5.0 surely reflects how well-liked and accepted this course is by students. Furthermore, 23,169 students have enrolled in the course.

Overall, the course is pretty popular and one of the best. We gave it a rating of 8.5/9.0. Elevate your professional network with bestseller LinkedIn marketing class, harness the platform’s potential, and maximize your business opportunities. Enroll now to supercharge your LinkedIn presence and drive success!

3. Popular LinkedIn Marketing & LinkedIn Lead Generation Class – Udemy

Next up is an intermediate-level LinkedIn marketing course that will help you explore marketing in the best way possible.

Here is what you will learn:

• How to use LinkedIn to get new customers
• How to get customers
• You’ll be able to put together a LinkedIn customer acquisition plan.

There is so much to learn from this LinkedIn lesson.

The course duration is 4 hours and 8 minutes and can be accessed by paying a discounted price of $16.99, whereas the original price is $74.99. This course is currently available at a discount, so it is a great catch. You will get lifetime access to 4 hours of on-demand videos and 33 lectures.

Dekker Fraser is the main course instructor. He has vast marketing management experience with giants like Sony PlayStation and Google. He holds an MBA from the Kellogg School of Management.

Overall, students love the class and have left comments like the following:

Really understand the practical ways how to use and not use certain features/filter combinations and what we should learn from each results metric to help adapt ads.

We checked the course ratings and saw that students had given it a 4.7 out of 5.0-star rating, which is pretty great.

Not only does the course have a remarkably high rating, but it also has a lot of students enrolled in it. The course has 295 students already enrolled in it.

We highly recommend this course to you. It is also one of our top picks. Based on this, we give the course a rating of 8.5/9.0.

Click here to dive into the world of LinkedIn marketing with our certification class. Elevate your skills and make a lasting impact on your professional journey!

4. Comprehensive Linkedin Marketing Course for Beginners – Udemy

If you are a beginner or someone with prior knowledge of LinkedIn marketing, this course will be very insightful for you as it has been designed for all levels.

This course teaches the fundamental elements of any successful marketing endeavor. To be precise, this is what you will get out of the course:

• Generate Leads & Sales from LinkedIn
• Get Blog Traffic from LinkedIn
• Optimize Your LinkedIn Profile
• 10x Your LinkedIn Connections

You will surely learn a lot from this comprehensive course!

This comprehensive course includes 1 hour of on-demand videos and 11 lectures, which you can easily complete within 55 minutes. This is the perfect LinkedIn Marketing crash course.

You can easily access this course for $16.99; the original price is $49.99. This is pretty cheap since the course is available at an 80% discount.

Daragh Walsh is the instructor for this course. He is a seasoned instructor when it comes to marketing in the area of digital and online industry.

We even went over the feedback from the students, and this is what they had to say about it:

“Very practical course, all examples are shown to demonstrate the key point. Very short and sweet content. Love it!”.

This LinkedIn learning course has a pretty high rating of 4.4 out of 5.0, which shows how well-received the course is by fellow learners.

This marketing certification has gained a lot of traction and currently has 6,924 students who have already benefited from it.

Our rating for this course is 8.5/9.0. Because with this course you learn from the basic to pro level.

Ready to excel in digital marketing on LinkedIn? Click here to enroll in our comprehensive course and unlock the strategies to thrive in the digital landscape!

5. 1 hour LinkedIn Marketing Class – Coursera

This next LinkedIn digital marketing course is great to learn about LinkedIn marketing for small businesses. It is a beginner’s course, meaning you will learn everything from scratch.

Here is what this amazing course will cover:

• How to Customize Your LinkedIn Account
• How to Create a Business Page
• How to Connect with Clients
• How to Join groups and create a group

This course is a short one and will take you 1 hour to complete. Here is what the students had to say about this amazing course:

“Very helpful course for those who want to start marketing on LinkedIn.”

This online LinkedIn learning course offers free enrollment. To access it, you will have to pay $49/month, which will also give you access to several other Coursera courses.

Julia Arteno is the instructor for this course. She holds a Master’s in education in curriculum and instruction and is a subject matter expert.

Overall, the course has a 4.3 out of 5.0-star rating, which shows how great it is. Moreover, the course has 2265 students enrolled in it, which is not as many as other similar courses but still quite a lot.

Our rating for the course is 8.5/9.0 based on course content.

Are you curious to discover more about our dynamic LinkedIn Marketing Class? Click here to explore the details and uncover the insights that will propel your professional journey forward.

6. Accredited Online LinkedIn Course for Marketing – Futurelearn

The next LinkedIn marketing course is ideal for those who wish to explore LinkedIn marketing.

Here is what you will learn about LinkedIn marketing through this holistic course:

• Understand how LinkedIn works and how to design effective and engaging content.
• Grow and engage your network alongside industry experts.
• Explore discoverability strategies.

The course duration is 2 weeks, which is a good enough time to grasp the digital marketing concepts. 

This information-packed course is available for an annual subscription of $244.99, which is quite expensive but will help you develop many skills. We believe it is totally worth it.

Unfortunately, instructor profiles are not available on the website. But given the reputation of the platform and course content, we assure you of this course’s quality teaching methodology.

In addition to that, student reviews are mostly positive for this course. Here’s one comment that caught our eye:

“ Great practical advice and tips that can be implemented straight away. Covered the basics and gave you the confidence to be proactive on LinkedIn.”

The course has a high rating of 4.4 out of 5.0, which is pretty great. It also has 998 students enrolled in it, indicating how popular it truly is.

We rated this course 9.0/9 based on reviews and course material.

Ready to join in on this transformative LinkedIn marketing lesson? Click here to become a part of this enriching experience and elevate your digital marketing skills.

7. Learn LinkedIn Marketing Strategy – AIM

This next-best LinkedIn marketing course is great at every level and truly captures the essence of LinkedIn Marketing.

This is what this comprehensive course will teach you:

• Develop essential skills to become a LinkedIn marketing expert.
• Understand how to create a LinkedIn profile that will attract views.
• Effectively Manage community engagement.

The LinkedIn course duration is 1 day. This is a great duration to grasp everything related to effective LinkedIn marketing from scratch.

You can easily access this course for $600. The price is certainly very high, but if you are truly committed to learning about LinkedIn marketing, you should definitely go for this course.

We could not find student reviews and ratings or instructor profiles, but based on the course content, we truly believe the course offers great insights.

Based on the curriculum, we give this LinkedIn marketing certificate a rating of 8.5/9.0.

Ready to join in on this transformative LinkedIn marketing lesson? Click here to become a part of this enriching experience and elevate your digital marketing skills.

8. Self-Paced Course for LinkedIn Marketing – Virtual

The next course is at an intermediate level, requiring some prior knowledge of LinkedIn Marketing.

Here is what the course will help you learn:

• Understand the key to LinkedIn profiles that attract views.
• Use your profile as a way to engage prospective customers.
• Create and execute a LinkedIn content strategy.
• Build your personal brand’s authority and reputation to increase trust.
• Identify new clients and new business opportunities.

The LinkedIn marketing class has been divided into 4 sections for your ease, and it will take you 120 minutes to complete each section.

There is so much to learn from this course!

This comprehensive course is available for $600, which is quite expensive, but if you take this field seriously, you will learn a lot.

This course has a high rating of 4.52 out of 5.0, which is impressive.

We could not find student reviews and ratings or teacher profiles, but based on the course depth, we believe you will learn much from it.

Our rating for this course is 8.0/9.0 based on course material.

Take action now! Click here to enroll in this comprehensive course and unlock a world of knowledge.

9. Digital Marketing Course LinkedIn – Mygreatlearning

This next course will give you a detailed insight into LinkedIn Marketing. It is a very useful course that is designed for beginners, so you learn everything from scratch.

The course broadly covers the following:

• What LinkedIn marketing is
• How businesses can benefit from a well-knit LinkedIn marketing strategy

This course will help you learn how to create an all-star LinkedIn profile and leverage the resources available on LinkedIn.

The course is very useful and can be completed within 2 hours. Overall, the course is available for free, which makes it amazing. You should enroll in it, or you can check out free LinkedIn courses.

We went over the reviews and saw an overall positive sentiment. In addition, the course has 16000+ students already enrolled in it. Unfortunately, teacher profiles are not available for this course.

Considering the fact that it is free, our rating for this course is 8.5/9.0.

Ready to level up your LinkedIn marketing skills? Click here to access the free LinkedIn marketing class and start your journey to success!

10. Most Affordable LinkedIn Marketing Lesson – Alison

The second last course that we have lined up for you is perfect for beginners who want to explore LinkedIn Marketing in its pure essence.

You will learn a lot from this course, like:

• How to leverage the popular LinkedIn platform to promote your business and garner qualified sales leads.
• How to drive traffic to your LinkedIn profile
• How to get access to page visitors
• Various strategies to generate income.

This course has so much to offer in terms of tips and instructions.

This certification is suitable for people who want to learn LinkedIn marketing in a short period of time. The course lasts 3 to 4 hours, and you can easily complete it at your own pace.

Stone River eLearning is the course publisher. They provide corporate, government, and education sectors with on-demand training for employees.

This insightful LinkedIn marketing course is available absolutely free, just like the last course.

What more can you ask for?

This course is amazing and has a rating of 5.0 out of 5.0.

Overall, the course has 2206 students who are currently enrolled in it. Our rating for this free course is 9.0/9.0.

Curious to know more? Click here to learn more about this exciting free course and expand your horizons!

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• Content Marketing Courses
• Digital Marketing Courses

Conclusion

If marketing is truly worth your inbuilt skills, passion, and drive, then we hope that these best LinkedIn marketing courses will aid you in kickstarting your professional career in marketing.

After going through the details of the best LinkedIn marketing courses, we hope you can choose and select the program that best suits your interests and needs. After all, there is always time to follow your dreams, especially regarding your profession.

So, what are you waiting for? Think, process, and analyze to make that final choice and enter the marketing world to become a successful and enthusiastic marketer!

Not only that, if you’re interested in learning about Facebook marketing and YouTube marketing to ace the digital marketing sector, we also linked up our blogs for the same.

Which one will you start with?

These online courses have a lot to offer and cover the essentials of LinkedIn marketing comprehensively.

Which one will you start with?