5 Best LinkedIn Ads Courses and Certificates for 2024

Published: April 23, 2024

Key Takeaways

Among all the courses reviewed and researched, we recommend The LinkedIn Ads Course as the top choice for beginners and pros alike. This course is highly recommended for mastering LinkedIn advertising.

It provides comprehensive training focusing on B2B demand generation strategies. The course equips learners with strategies to nurture these leads effectively, guiding them through the sales funnel until they become qualified leads.

LinkedIn is a great place to source leads. The global number of LinkedIn users reached 942.84 million in 2024. The LinkedIn audience has 2 times the buying power of the average web user.

The LinkedIn ad revenue is expected to reach US $10.35 billion by 2027. The business platform is responsible for 0.9 percent of the global ad revenue.

Therefore, learning LinkedIn advertising can be extremely fulfilling, and suitable courses could help you fill gaps in your knowledge.

The advertising, promotions, and marketing managers are projected to grow 6% from 2022 to 2032, faster than the average for all occupations.

The average annual salary for professionals in this field is $156,580, and an hourly rate of approximately $75.28.

So, whether you want to start with the LinkedIn advertising basics or you’re more advanced, there’s something for everyone here.

To help you narrow down, we’ve reviewed and listed the 5 best LinkedIn ads courses that equip learners with the knowledge and skills to leverage LinkedIn Ads effectively.

List of the 5 Top LinkedIn Ads Courses

We’ve compiled the top-rated LinkedIn marketing courses for you to choose from:

  1. The LinkedIn Ads Course: It is the top-rated LinkedIn ads course for beginners to pros, offering tried and tested B2B demand generation strategies and techniques to turn the MQL into an SQL (Marketing Qualified Lead to Sales Qualified Lead) to a paying customer or client.
  2. LinkedIn Marketing Course: Learn how to create thumb-stopping content and build, execute, and optimize ads for LinkedIn marketing campaigns. You’ll learn how to budget and plan your campaigns to drive conversions.
  3. LinkedIn Ads Fanatics Course: The instructor breaks down his 12 years of expertise on the LinkedIn Ads platform in 3.5 hours of course material. This course is a chance to learn from and engage with beginners and experts in LinkedIn Ads. It also offers weekly group coaching calls with LinkedIn Ads guru AJ Wilcox.
  4. LinkedIn Marketing Course: It allows learners to understand LinkedIn ads’ fundamentals and advanced topics. They can also explore hyper-targeted LinkedIn outreach and content strategies to boost advertising efforts and drive maximum results.
  5. LinkedIn Ads Tutorials: It offers step-by-step guidance on leveraging LinkedIn’s platform for advertising. It covers campaign setup, audience targeting, ad creation, and performance tracking. Instructors provide practical tips and best practices to maximize ad effectiveness.

Our Course Selection Criteria

When researching and evaluating LinkedIn Ads courses, we created a set of criteria to ensure that we choose the most valuable LinkedIn course.

Here are the five key criteria for assessing and selecting top-quality LinkedIn Ads courses:

  • Instructor Expertise: We choose courses led by instructors with extensive experience and expertise in LinkedIn advertising. It includes professionals who have successfully managed LinkedIn Ads campaigns, possess in-depth platform knowledge, and stay updated with industry trends.
  • Curriculum Depth and Breadth: We examine the curriculum of each course to ensure it offers a comprehensive range of topics covering all aspects of LinkedIn advertising. From campaign setup and audience targeting to ad optimization and performance analytics, a well-rounded curriculum provides learners with a thorough understanding of the subject matter.
  • Practical Application and Case Studies: We value courses incorporating practical examples and case studies to explain key concepts and strategies in real-world scenarios.
  • Interactive Learning Features: Our evaluation includes assessing the course’s interactive learning features, such as quizzes, assignments, and discussion forums. Interactive elements enhance engagement, facilitate knowledge retention, and encourage collaboration among learners, enriching the learning experience.
  • Post-Course Support and Resources: We consider the availability of post-course support and resources provided to learners, such as access to forums, community groups, and supplementary materials. Ongoing support ensures that learners can continue to expand their knowledge, stay updated with industry developments, and network with peers even after completing the course.

Let’s explore each course.

1. The LinkedIn Ads Course

The editor’s perspective on this course

As we looked into the latest LinkedIn ads courses, we found that this course offered helpful tips and strategies and covered everything you need to know, from basics to advanced techniques.

This course will help you significantly impact your advertising efforts, from foundational concepts to advanced techniques.

The in-depth course curriculum is designed to cover every aspect of LinkedIn advertising, from setting objectives to mastering retargeting and audience expansion.

The course offers actionable strategies that learners can implement immediately to drive results.

As industry expert Phil Smith presented, the course videos are informative and engaging. Each video provides valuable insights, practical demonstrations, and real-world examples to reinforce key concepts.

Reference materials, such as cheat sheets, templates, and case studies, complement the video content, enriching the learning experience and providing learners with valuable resources to refer to if they face problems in LinkedIn advertising.

Throughout the course, learners are challenged with problems and quizzes designed to reinforce learning objectives and test their understanding of the material.

Some learners prefer more interactive elements, such as live Q & A sessions or discussion forums, to enhance their learning experience further, which needs to be added.

This course equips learners with the tools to generate demand and drive business growth through LinkedIn Ads.

Who should take this course?

This course is ideal for several types of people:

  1. B2B Business Owners: It will teach you how to use LinkedIn Ads to generate interest and leads for your products or services.
  2. Marketing Managers and Sales Directors: You’ll learn how to attract high-value prospects using LinkedIn Ads.
  3. Marketing Professionals: It provides deep knowledge of the platform and its capabilities.

What topics are covered?

Here’s the list of courses covered in this course:

  • Foundations
  • Objectives
  • Targeting
  • Retargeting like pro
  • Audience Expansion: Understanding & why we don’t use it
  • Ad Formats: How do they work & how do they be used?
  • LinkedIn Ads Benchmarks: What will your ads cost you?
  • Audience Network Overview
  • Budget & Schedule: How do you get the lowest cost per click?
  • The Ads: What does it take to make an ad that stops people in their tracks and makes them intrigued to click on it?
  • Lead Magnet: How to design one that hoovers up prospects at a low cost per lead?
  • LinkedIn Insight Tag: Install this now; it is amazing!
  • Reporting  & analytics
  • Strategy No.1 – Lead Generation
  • Strategy No.2 – Demand Generation
  • The Follow Up Sequence
  • Email Marketing: Learn this one thing to unlock your long-term sales goals
  • Account-Based Marketing: An Introduction

Who is the instructor?

Phil Smith is an experienced entrepreneur, storyteller, and a Facebook, Google, and LinkedIn specialist. He runs a paid social agency called Super Lumen and founded B2B HERO.

With a diverse clientele, including consultants, creative agencies, marketing firms, recruitment agencies, and various B2B enterprises, he is an expert in implementing growth strategies tailored to each client’s unique needs.

With invaluable insights and strategies through years of hands-on experience, he is passionate about sharing his knowledge with others.

Through his LinkedIn ads courses, he empowers learners to gain practical skills and actionable strategies to elevate their advertising efforts on the platform.

From understanding the intricacies of targeting B2B audiences to crafting compelling ad creatives, Phil equips learners with the tools they need to succeed.

Does the instructor offer other courses?

Yes, another course offered by the instructor is:

  • Cold Email Mastery

Does the course offer hands-on projects or assignments to reinforce learning?

Yes. These practical exercises help learners apply the concepts they’ve learned in real-world scenarios.

Here are some examples of the types of hands-on projects or assignments included in the course:

  • Ad Campaign Creation
  • Budget Optimization Exercise
  • Lead Magnet Design
  • Remarketing Strategy Development

What are the prerequisites to study?

The prerequisites include a foundational understanding of digital marketing principles, familiarity with the LinkedIn platform, and basic computer skills.

What does social media sentiment tell us?

According to YouTube comments, viewers find this course valuable and are interested in its practical application to lead generation and marketing strategies.

Source: YouTube

2. LinkedIn Marketing Course

The editor’s perspective on this course

Next in line is this full-time LinkedIn marketing course, which offers insights and strategies for mastering.

With an experienced marketer like Dekker Fraser as the instructor, learners can expect to uncover valuable tips and tactics that may not be readily apparent elsewhere.

The curriculum covers many topics, from bottom-of-the-funnel advertising to advanced targeting considerations and account-based marketing.

Each topic is explored in depth, providing learners a comprehensive understanding of leveraging LinkedIn for marketing and advertising purposes.

The course videos offer learners theoretical concepts, practical examples, and real-world case studies.

The course includes reference materials such as PDFs, tip sheets, and example campaigns, which serve as valuable sources for learners to revisit as they implement the strategies learned in the course.

While the course may lack interactive problems or quizzes, the practical examples and case studies presented are effective learning tools, allowing learners to apply their knowledge in real-world scenarios.

Some learners may find certain topics, such as account-based marketing or bidding strategies, more advanced and require additional study to understand them fully.

Overall, it offers an approach to mastering LinkedIn marketing and advertising, elevating learners’ skills.

Who should take this course?

This course is best suited for:

  • Marketers
  • Digital Marketing Consultants
  • Entrepreneurs
  • Business Managers
  • Salespeople
  • Social Media Marketing Managers
  • Demand Generation Managers
  • B2B Marketers
  • Digital Marketing Consultants
  • Social Media Advertising Consultants
  • Digital Marketing Agencies
  • Marketing Managers
  • BDRs
  • SDRs
  • Product Managers
  • Social Media Managers

What topics are covered?

This self-paced LinkedIn marketing course covers the following topics:

  • Bottom of Funnel LinkedIn Marketing Ads
  • LinkedIn Organic Marketing at Scale – Using AI & Automation
  • Top & Middle of Funnel LinkedIn Marketing Ads
  • LinkedIn Advertising: Quick Fixes
  • LinkedIn Videos Ads
  • LinkedIn Message/Inbox Ads & Conversation Ads
  • LinkedIn Text Ads
  • LinkedIn Image & Carousel Ads
  • General LinkedIn Advertising
  • Account-Based LinkedIn Marketing Advertising Example
  • Full-Funel LinkedIn Advertising & Video
  • Research & Testing With LinkedIn Advertising
  • Advanced Targeting Considerations With LinkedIn Ads
  • Bidding, New Ad Types, Key Pointers, Boosts
  • Appendix: Tech Industry Examples of LinkedIn Ads

Who is the instructor?

Dekker Fraser is a highly accomplished marketing executive with years of experience in startups and Fortune 100 companies.

With an impressive academic background, including an MBA in Marketing from Northwestern University’s Kellogg School of Management, Dekker brings practical expertise to his teaching.

With over 18,000 reviews from more than 360,000 students across 30 courses, Dekker’s credentials speak for themselves.

His extensive marketing management experience includes roles such as Global Product Marketing & Brand Manager for Sony PlayStation, Vice President of Marketing for a Google accelerator startup, and Senior Product Marketing Manager for both Series-A and Series-D startups backed by Google.

Dekker’s diverse experience also extends to academic and volunteer roles, where he serves as a University MBA Program Advisor, College Marketing Lecturer, Division Director, and VP of Membership for Toastmasters International.

With a solid foundation in academia and real-world marketing, he is well-equipped to lead the LinkedIn Marketing Course and offer students valuable insights and practical strategies for success.

Does the instructor offer other courses?

The instructor offers 30 courses in total; some of the key courses include:

  • Product Management Marketing: Dekker’s Product Marketing MBA
  • Copywriting with Dekker: The Only Copy Course You Ever Need
  • Digital Marketing B2B: Dekker’s Ultimate Digital Marketing
  • Digital Marketing Strategy & Tactics with Dekker
  • Product Marketing Launch Plan: Product GTM with Dekker, MBA

Does the course offer hands-on projects or assignments to reinforce learning?

While there may not be structured assignments or projects, including practical examples and case studies effectively reinforces learning by demonstrating how to implement the concepts discussed in the course in real-world scenarios.

What are the prerequisites to study?

The course does not specify explicit prerequisites, but a basic understanding of digital marketing principles and familiarity with the LinkedIn platform would be beneficial.

What does social media sentiment tell us?

Reviewers highlight the course’s informativeness and practicality, comparing it to a college marketing course.

They appreciate the instructor’s efforts to keep the content up-to-date with the latest LinkedIn features and find the information comprehensive, with practical solutions provided.

Source: Udemy

3. LinkedIn Ads Fanatics Course

The editor’s perspective on this course

LinkedIn ads fanatics course is a goldmine of insights and strategies for mastering LinkedIn advertising.

Throughout the course, learners can expect to discover tactics that can significantly impact the success of their advertising campaigns on the platform.

The course covers a wide range of topics related to LinkedIn advertising. From understanding the value of LinkedIn ads to setting up effective campaigns and analyzing performance metrics, each aspect is explored in depth.

The course provides learners a thorough understanding of leveraging LinkedIn ads for maximum impact.

The course videos are engaging, informative, and professionally produced. It guides learners through the complexities of LinkedIn advertising, offering practical demonstrations and real-world examples to illustrate key concepts.

The videos are paced well, allowing learners to acquire the information effectively without feeling overwhelmed.

Moreover, the course provides reference resources such as checklists, templates, and guides to support learners in implementing the strategies taught in the course.

LinkedIn Ads SuperFanatics can meet virtually weekly with LinkedIn Ads guru AJ Wilcox and other SuperFanatics. On these calls, the instructor trains and conducts live audits of ad accounts and does live Q&A.

Who should take this course?

This course is ideal for individuals who want to excel in LinkedIn advertising and leverage the platform’s capabilities to achieve their marketing objectives.

Specifically, it is suitable for:

  • Digital Marketers
  • Business Owners
  • Marketing Managers
  • Sales Professionals
  • Consultants and Freelancers

What topics are covered?

The list of topics covered in this course includes:

  • Introduction
    • The value of LinkedIn ads
    • Make LinkedIn ads work for you
    • Where LinkedIn ads fit in the digital marketing ecosystem
    • Who should and shouldn’t advertise on LinkedIn
  • Set Yourself Up for Success
    • Time to get started
    • Install your Insight Tag
    • Get familiar with the Business Manager dashboard
  • LinkedIn’s Advertising Capabilities
    • Identify advertising capabilities
    • Understand the advantages of ad units
    • Use Sponsored Content
    • Use text ads
    • Use dynamic ads
    • Use Sponsored Messaging
    • Video ads
    • Carousel ads
    • Lead Gen Forms
    • Event ads
  • Preparing Your AMO
    • The three pillars of social ads (bring your AMO)
    • Audience targeting
    • Create your message
    • Develop a persuasive offer
  • The Nitty-Gritty
    • Define your account structure
    • Select objectives
    • Targeting
    • Bidding and budgeting strategy
    • Retargeting strategy
    • Set up retargeting
  • Making It Effective
    • Analytics, tracking, and attribution
    • Reporting
    • Benchmarking
    • Analyze performance

Who is the instructor?

AJ Wilcox is the founder of B2Linked, a well-known LinkedIn advertising agency specializing in account management, training, and consulting for LinkedIn Ads.

With years of experience in digital marketing, AJ has managed over $150M in ad spend on the LinkedIn platform.

As an official LinkedIn partner and the LinkedIn Ads Show podcast host, AJ is an expert in managing five of the world’s top 10 LinkedIn Ads accounts.

Before founding B2Linked, AJ served as the Online Marketing Manager for Domo, where he succeeded in growing the channel’s qualified leads by over 2400% through LinkedIn advertising.

He was also the Marketing Manager for Big Fish Automation and the SEO Team Lead for OrangeSoda.

AJ is an active member of the Utah Digital Marketing Collective, contributing his expertise and insights to the digital marketing community for over eight years.

With AJ Wilcox as the instructor, the LinkedIn Ads Fanatics Course offers learners unparalleled expertise and insider knowledge to excel in LinkedIn advertising.

Does the instructor offer other courses?

No.

Does the course offer hands-on projects or assignments to reinforce learning?

While there aren’t structured assignments or projects, the practical examples effectively reinforce learning by showing how to implement the concepts discussed in the course in real-world scenarios.

What are the prerequisites to study?

Basic knowledge of digital marketing principles and familiarity with the LinkedIn platform would be helpful but optional.

What does social media sentiment tell us?

The reviews are positive, with learners stating that the course offers insightful and helpful content. They praise the course for being a lifesaver and providing valuable knowledge.

Source: YouTube

4. LinkedIn Marketing Course

The editor’s perspective on this course

As we researched this course, we found that it offers expert-built training programs covering core LinkedIn advertising topics.

Learners can expect to discover knowledge and practical insights that can significantly enhance their LinkedIn marketing strategies.

This course covers broad topics, from foundational concepts like profile optimization to advanced strategies like LinkedIn Ads and LinkedIn Live.

Each chapter is designed to provide learners with detailed insights and actionable tactics.

You’ll learn how to access the campaign manager via the company page, set up the LinkedIn Insight Tag, perform conversion tracking, bill, and create an account structure.

The LinkedIn Ads platform will have a mix of slides and live walkthroughs.

Learners can expect engaging and informative course content delivered through high-quality videos and additional learning materials.

The instructor guides learners through each topic, offering real-world examples. The course is structured to cater to learners of all skill levels, ensuring accessibility and relevance to diverse audiences.

Learners receive additional reference materials, such as guides, checklists, and templates, to support their learning.

Who should take this course?

This course is ideal for marketing, sales, entrepreneurship, and freelancing professionals seeking to optimize their LinkedIn advertising efforts.

What topics are covered?

The chapters & agenda for this course include:

  • Introduction & Guide
  • LinkedIn Basics & Profile Optimization
  • Manual Outreach
  • Sales Navigator Guide
  • LinkedIn Events
  • LinkedIn Groups Guide
  • LinkedIn Content Marketing Guide
  • LinkedIn Ads Guide
  • LinkedIn Live & Add Ons

Who is the instructor?

Kyrill Krystallis is an experienced digital marketing expert known for his growth hacking strategies.

As the founder of Growth Hacking Bootcamp, he brings experience as a speaker, mentor, coach, and author.

With an interest in all marketing and growth hacking aspects, Kyrill has established and nurtured multiple marketing-focused communities across platforms like Telegram, WhatsApp, and Facebook.

His expertise and passion for driving business growth through innovative marketing techniques make him a highly sought-after industry leader.

Does the instructor offer other courses?

Yes, the instructor offers a bootcamp, #1 Growth Hacking Course.

Does the course offer hands-on projects or assignments to reinforce learning?

No, the course doesn’t include hands-on projects or assignments, focusing more on providing theoretical knowledge and practical insights.

What are the prerequisites to study?

No prior experience with LinkedIn advertising is required. Familiarity with essential digital marketing concepts is beneficial but optional.

What does social media sentiment tell us?

The comments on YouTube videos are positive, with viewers praising Kyrill Krystallis for his valuable content, excellent tutorials, and generous knowledge sharing.

Source: YouTube

5. LinkedIn Ads Tutorial

The editor’s perspective on this course

Lastly, we looked into this LinkedIn ads tutorial, which offers a complete insight into LinkedIn advertising, catering to beginners and seasoned marketers alike.

The course emphasizes optimizing LinkedIn profiles for maximum exposure, a valuable strategy often overlooked by beginners.

You’ll also learn insights into competitor analysis techniques, providing learners with actionable tactics for staying ahead in the competitive environment.

The course curriculum covers all essential aspects of LinkedIn Ads, from setting up campaigns to advanced strategies and competitor analysis.

Each module is structured, providing a step-by-step guide for learners to learn fundamental concepts and implement strategies effectively.

The instructional videos are well-paced and engaging, offering clear explanations and practical demonstrations.

Detailed walkthroughs of the LinkedIn Ads Campaign Manager and other platform features ensure learners gain hands-on experience.

While the course primarily relies on video content, additional resources such as templates or downloadable guides could enhance the learning experience further.

Who should take this course?

This course is ideal for:

  • Beginners
  • Marketing Professionals
  • Business Owners
  • Sales Professionals
  • Anyone Interested in Digital Marketing

What topics are covered?

Here are the video chapters covered in this tutorial:

  • Introduction
  • LinkedIn Ads Campaign Manager Dashboard Walkthrough
  • Setting Up LinkedIn Ads Conversion Tracking & Insight Tag
  • How To Setup Custom Audiences On LinkedIn
  • How To Setup LinkedIn Ads Campaign (Step-By-Step)
  • LinkedIn Ads Minimum Budget & Testing
  • LinkedIn Ads Reporting
  • LinkedIn Ads Campaign Strategy & Techniques
  • How To Spy On Competitor’s LinkedIn Ads

Who is the instructor?

Tom Peyton is a Digital Marketing Professional & Co-Founder of Elevate Digital. He has a deep interest in consumer psychology and all things marketing.

Starting from building his own PCs and dabbling in web design at a young age, he eventually offered freelance marketing services while entering psychology and copywriting.

Tom established Elevate Digital, an agency that has helped numerous businesses worldwide achieve profitability and growth.

Through Elevate Digital, he has demonstrated his expertise in generating substantial revenue and pipeline for B2B enterprises with precision and efficacy.

Currently focused on scaling the agency and team growth, Tom is dedicated to continuous improvement and strategic expansion in digital marketing.

Does the instructor offer other courses?

No.

Does the course offer hands-on projects or assignments to reinforce learning?

No, but learners are recommended to apply LinkedIn advertising concepts acquired throughout the tutorial.

What are the prerequisites to study?

Basic knowledge of social media platforms and understanding fundamental marketing concepts can be helpful but are optional.

Additionally, accessing a computer or mobile device with internet connectivity is necessary to engage with the course materials.

What does social media sentiment tell us?

The comments on YouTube praise the instructor’s clear explanations, engaging delivery style, and course structure and content quality.

Several individuals highlight the course’s impact on their understanding of LinkedIn advertising, with some expressing that they learned more from the video than from direct training sessions.

Source: YouTube

Frequently Asked Questions

Is a LinkedIn Ads course worth it?

A LinkedIn Ads course is worth it. It provides specialized knowledge, practical strategies, and insights crucial for maximizing advertising ROI on the platform. Learners gain the skills to effectively target audiences, optimize campaigns, and generate leads, ensuring efficient achievement of marketing objectives.

How Much Does a LinkedIn Ads Course Cost?

LinkedIn Ads course could be anywhere from $39 to $999, depending on factors such as the depth of content, instructor expertise, and additional features offered. Conclusion

Conclusion

With the increasing demand for skilled LinkedIn ad professionals in digital marketing, learning skills can significantly enhance career prospects.

Understanding its complexities becomes invaluable as businesses seek to leverage LinkedIn’s platform for B2B demand generation.

Our top-rated LinkedIn ads courses cover everything from fundamental principles to advanced strategies.

These best LinkedIn ads courses cater to various skill levels, whether you’re a beginner looking to start your career or an experienced marketer aiming to enhance your expertise.

From generating leads to optimizing campaigns, each course provides actionable insights and practical knowledge to drive success in LinkedIn advertising.

Ultimately, the choice of course depends on individual learning preferences and career goals.