5 Best Keyword Research Courses You Should Enroll In 2023

• Author: Carson Reed
• Published: June 9, 2023

Keyword research is the foundation of effective digital marketing strategies across various platforms. In search engine optimization (SEO), understanding the keywords that users enter into search engines allows you to optimize your website’s content, meta tags, and headings to improve organic search rankings.

For search engine marketing (SEM), keyword research helps you target specific keywords in your paid advertising campaigns, ensuring that your ads reach the right audience and drive relevant traffic to your website.

In the realm of YouTube marketing, keyword research helps you optimize video titles, descriptions, and tags, increasing the likelihood of your content appearing in relevant search results and attracting more views.

Given the impact of this, more and more individuals are looking for the best keyword research courses and online classes to build skills to grow their online businesses.

Moreover, keyword research is invaluable for online marketplaces like Amazon, eBay, and Etsy. You can optimize your listings, enhance product discoverability, and increase sales by identifying your products’ most popular and relevant keywords.

Given the immense importance of keyword research in digital marketing, the demand for skilled keyword researchers is rising in the US. Investing in the top keyword research courses empowers you to master the techniques, tools, and strategies needed to uncover high-performing keywords, outperform competitors, and maximize your online presence. 

So, let’s explore these courses, stay ahead of the curve, and unlock the potential of targeted keywords to drive significant results for your business!

Our Criteria to Choose the Best Keyword Research Course to Learn Online

When choosing the best keyword research courses to learn online, we carefully considered several key factors:

1. Eligibility criteria: We focused on courses catering to beginners and those with prior knowledge. This ensures that learners at different levels can benefit from the course material.
2. Course curriculum: We examined the content covered in each course, emphasizing comprehensive coverage of essential topics such as keyword analysis, competition research, and practical tools and techniques.
3. Teaching methodologies: We prioritized courses that employed engaging and interactive teaching methods, including real-world examples, practical exercises, and hands-on experience with keyword research tools.
4. The reputation of the course provider: We researched the reputation and credibility of the platforms offering keyword research courses, considering student reviews, success stories, and overall industry recognition.
5. Instructors rating: We assessed the qualifications and expertise of the instructors, considering their experience in the field of keyword research and their ability to communicate complex concepts to learners effectively.
6. Cost: We analyzed the pricing structures of the courses, ensuring they provided good value for the knowledge and skills imparted.
7. Job placement: We considered courses that offered job placement assistance or had a proven track record of helping learners secure relevant positions in the industry.
8. Career support: We evaluated the level of ongoing career support provided by the course providers, such as mentorship, networking opportunities, and access to industry resources.

By carefully evaluating these factors, we identified the top courses to learn keyword research online that meet our criteria and provide learners with a valuable and enriching learning experience.

List of the Top Rated Best Keyword Research Courses for 2023

Before we look at the best keyword research courses in detail, let us look at their list to develop a general understanding of the offerings.

1. Keyword Research from Scratch. Unlock New SEO Opportunities – Udemy
2. How to Master Keyword Research – Skillshare
3. SEO Strategy: Keyword Research, Audit & Link Building – Udemy
4. Complete Keyword Research for a Successful Content Strategy – Skillshare
5. Keyword Research for Profit: A SEO Guru’s Beginner Blueprint – Udemy
6. First Steps of SEO: Keyword Research and Website Optimization – Skillshare
7. Technical SEO for Beginners: Keyword Research & Optimization – Udemy

5 Best Courses You Should Enroll in To Learn Keyword Research Online

Now we will dive into a detailed analysis of these top-rated best keyword research courses. These analyses are in no particular order and are based on an objective criterion that we have defined above.

1. Keyword Research from Scratch to Unlock New SEO Opportunities – Udemy

The first course we will cover is also one of the best easy-to-learn keyword research courses available online. The course has a rating of 4.3/5.0 stars, and 11,791 students are enrolled in it. 

The price tag for this course is $59.99. This course includes 1.5 hours of on-demand video, 1 article, and 2 downloadable resources.

In this course, you will learn about the notion of keyword research and reasons to conduct it, the latest keyword tendencies in SEO, the definition of user intent and its role in the process of a keyword selection and semantic core, and the algorithm of its building, along with other key concepts.

The course instructor is Anton Voroniuk. He is a digital marketer and Google Academy trainer. He works with several reputable organizations, such as Coca-Cola, Bayer, and Vodafone. His company Webpromo Digital Agency is a Google Premier Partner and Facebook Marketing Partner.

Email Marketing 2023. Increase sales with Email Marketing! is another one of his courses on the platform. You can also check out our curation of the best email marketing courses.

Student reviews about this course are excellent. One such review states,

“The course is brief and concise. The importance of including these keywords to the page titles, meta descriptions, URLS, content, internal links, image & videos, and file names were clearly stated. Thank you Mr. Anton Voroniuk!”

Based on the student feedback and instructor profile, we would give this course a rating of 8.7/9.0. Enroll in this course right now if you want to learn from a decorated industry professional!

2. How to Master Keyword Research – Skillshare

This is one of the best budget-friendly keyword research courses out there, with it being accessible with a $24 annual subscription. The course has a rating of 4.2/5.0 stars, and currently, 1,020 students are enrolled in it. The course has a time duration of approximately 1 hour and 10 minutes.

In this course, you will learn the basics regarding how keyword research impacts efforts with onsite SEO, backlink building, and technical SEO (website structure), multiple different approaches to finding keywords, even if you’re struggling to find the right terminology to start your search, the importance of relevance and intent along with other important ideas.

Maddy Osman is the course instructor. She is an SEO content strategist by profession. She writes for high-authority publications like Search Engine Journal, GoDaddy, WPMU Dev, and Sprout Social. How to Get Backlinks is another one of her course offerings.

Student reviews are good for this course. One review states,

“This class is rich in really helpful content regarding SEO. While I designated it as a class for beginners, it’s helpful even if you have a decent amount of SEO-related knowledge. I definitely plan on taking more classes by Maddy because she’s a real pro when it comes to SEO. Thanks, Maddy, for an excellent class!”

We give this course a rating of 8.4/9.0 based on its course content and student feedback. Check this course out immediately if you want to learn keyword research within a limited budget!

3. SEO Strategy: Keyword Research, Audit & Link Building – Udemy

This course is the best keyword research class for beginners, in our opinion. It has a rating of 4.4/5.0 stars, and currently, 10,913 students are enrolled. It comes with a price tag of $79.99, which is higher than other courses. This course includes 5 hours of on-demand video, 19 articles, and 1 downloadable resource.

By the end of this course, you will have command over the use of keyword research to better profit from SEO, know the financial value of the keyword you target, familiarization with free and premium keyword research tools, understand the different types of keywords to choose, amongst other relevant applications.

Christine Maisel is the course instructor. She has been a web designer for 15 years. She is also a Web Design & SEO Business Coach at Portable Entrepreneur. Website Traffic Without SEO: 3 Traffic Boosting Case Studies is another one of her courses on the platform.

Students have good things to say about this course. One review says,

“This course was worth every cent spent, I highly recommend it for anyone wanting to implement SEO strategies, jampacked with a lot of useful information that will add value to google page rankings, I would not hesitate to attend more of Christine’s courses.”

Based on the student feedback and course content, we would give this course a rating of 8.5/9.0. Enroll in this course now if you want to learn keyword research and SEO best practices!

4. Complete Keyword Research for a Successful Content Strategy – Skillshare

This next course is one of the best self-paced keyword research programs available on Skillshare. You can avail of this course as a part of a $24 subscription. 

The course has a rating of 4.9/5.0 stars, and 279 students are enrolled in it, making it a relatively new course but nonetheless effective. The course duration is 1 hour and 4 minutes.

In this course, you will learn to establish your buyer persona profiles before getting started with SEO, get goals and other prerequisites to the keyword research process, analyze competitors’ keyword efforts to create your starting list and use other tools to help direct your keyword research efforts.

Alexandra Cote is the course instructor. She is a Digital Marketer and Content Writer by profession. She is also a SaaS Marketer and Growth Consultant. Digital Marketing Strategies – Going beyond the basics is another one of her courses on the platform. You can also check out other best digital marketing courses to expand your choices.

Students have left good reviews for this course. One student remarked,

“This class exceeded my expectations! Very useful. Finally, a course with actionable steps! Thank you.”

We give this course a rating of 8.6/9.0 based on its course content and student feedback. Check this course out right away if you want to learn keyword research at a reasonable price point!

5. Keyword Research for Profit: A SEO Guru’s Beginner Blueprint – Udemy

Another Best Budget-friendly Keyword Research Course is offered on Udemy. Its original price is $19.99, but currently, it is on sale for $16.99. It has a rating of 4.5/5.0 stars, and currently, 1,194 students are enrolled in it. 

This course includes 39 mins of on-demand video, 3 articles, and 2 downloadable resources.

In this course, you will learn to use keyword research to understand your customers and potential customers, use keyword research to tailor products, services, and marketing, and identify significant trends and seasonal trends in your marketing, amongst other critical concepts.

Adrian Knight is the course instructor. He is an entrepreneur who has learned how to build, buy and sell businesses and leverage the stock market to make money online. Increase Your Sales by Building a Lead Generation Website! is another one of his courses on the platform.

Student reviews for this course are good. One review said,

“Although this course is a bit short, it is packed full of very good information that I am now using to do comprehensive keyword research and organization. I found the template particularly helpful. Thank you.”

Based on the course rating and student feedback, we would give this course a rating of 8.3/9.0. Enroll in this course right now if you want to learn keyword research in a straightforward way!

6. First Steps of SEO: Keyword Research and Website Optimization – Skillshare

This is one of the most popular keyword research courses on Skillshare. It has a rating of 4.5/5.0 stars, and currently, 11,836 students are enrolled in it. You can access it with a $24 subscription. The course duration is approximately 1 hour spread across 8 lessons.

This course teaches you how to customize Google search results, use keywords in your website, analyze keyword research, and summarize SEO knowledge. You will also cover other relevant fundamental concepts in relevance to keyword research.

Marjet Wullink is the course instructor. She has 10 years of experience in SEO and has her own marketing company in Amsterdam, from where she has already helped over 200 entrepreneurs make their SEO strategies. Set SEO Strategy: Using the Google Search Console is another one of her courses on the platform.

Students have said some great things about this course. One student review reads,

“Great class. Well organized lessons. Loved the examples and I can’t wait to put the useful tips into practice on my own website. I look forward to learning more about SEO from this this teacher. Thank you Marjet Wullink.”

Based on the faculty feedback and course material, we would give this course a rating of 8.7/9.0. Enroll in this course right now if you want to learn from someone with a proven track record of success in Keyword Research!

7. Technical SEO for Beginners: Keyword Research & Optimization – Udemy

The last of the best keyword research courses that we will cover is also offered on Udemy. This course has a rating of 4.5/5.0 stars, and currently, 258 students are enrolled in it, which makes it a relatively newer course on the platform. 

The course comes with a price tag of $19.99, but currently, it is on sale for $16.99.

This course includes 2.5 hours of on-demand video and 2 articles. In this course, you will learn how to rank on Google and other search engines for highly targeted keywords, drive targeted traffic to a website, sell more products and services online without buying ads, and better understand Google’s key ranking factors. You will also learn to develop your SEO strategy relevant to keywords.

Scott Stockdale is the instructor for this course. He is a professional writer and SEO manager with a first-class economics degree. Outsourcing to a Virtual Assistant: Systems, Hire & Manage is another one of his courses on this platform.

Student reviews for this course are really good. One such review says,

“I just want to thank Scott for such an amazing course, with easy to understand, yet thorough information. I feel so much more confident in SEO now and am ready to build a website. Scott speaks clearly with a lighthearted tone and gets the user into the fundamentals, very easily. Thank you, Scott!”

Based on the faculty reviews and course content, we would give this course a rating of 8.5/9.0. Enroll in this course right now if you want to learn keyword research, plain and simple!

Top Notch Keyword Research Courses – FAQs

How Do I Become a Keyword Researcher?

To become a keyword researcher, you can start by learning the fundamentals through online courses, the best keyword research bootcamps or resources, practice hands-on with keyword research tools, and gain experience by working on real projects or internships in digital marketing.

How Long Does It Take to Learn Keyword Research?

The time it takes to learn keyword research can vary depending on your dedication and prior knowledge. With focused learning and practice, you can grasp the basics in a few weeks, but mastery may take several months or longer.

What Is the Best Keyword Research Tool

The best keyword research tool depends on your specific needs and preferences. Popular options include Google Keyword Planner for its comprehensive data and SEMrush for its advanced features like competitor analysis and keyword difficulty scores. Experiment with different tools to find the one that suits you best.

Conclusion

In conclusion, mastering keyword research is crucial for aspiring digital marketers and established ones seeking to boost their online presence. By understanding the words and phrases that resonate with their target audience, marketers can optimize their content, increase visibility, and drive targeted traffic to their websites.

You can acquire the skills, techniques, and tools to uncover valuable keywords and outrank competitors through the best keyword research courses. 

With the demand for keyword researchers growing in the US and expected to rise even further, investing in these courses becomes essential for staying ahead of the curve. 

Whether you’re focused on SEO, SEM, YouTube marketing, or selling on popular marketplaces, keyword research empowers you to unlock the potential of targeted keywords and achieve significant results. 

So, seize the opportunity to enhance your digital marketing expertise and elevate your online success by enrolling in the top-rated keyword research courses available!