5 Best Facebook/Meta Ads & Marketing Courses

Published: April 22, 2024

Key Takeaways

Which is the best Facebook Ads course?

Among all the courses reviewed, Ovais Ahmad’s Facebook Ads Mastery Course for Beginners offers everything you need to explore Facebook advertising. With a strong emphasis on practical application, campaign optimization strategies, and expert guidance from Ovais Ahmad, this course stands out as the go-to option for beginners looking to excel in Facebook advertising.

With nearly three billion users, Facebook continues its growth, presenting a massive arena for marketers worldwide.

The platform’s advertising revenue exceeded $153.76 billion in 2023, with a market share of 60% of the global social media advertising revenue.

From setting up campaigns to optimizing them for success, there’s a lot to learn. Without proper guidance, your ad dollars might not deliver the results you’re hoping for.

This is why you need to enroll in a Facebook Ads course to learn how to use the platform. Our expert review has carefully finalized a list of the best Facebook Ads courses to suit every learning style and budget.

With our comprehensive list, you’ll gain the knowledge and skills to confidently fine-tune and optimize your Facebook Ad strategy.

List of the 5 Best Facebook Ads Courses to Learn Online

Here’s a short preview of what these Facebook Ads courses offer:

  • Meta Ads | Facebook Ads Mastery Course for Beginners: Designed specifically for beginners, this course offers a comprehensive introduction to Facebook Ads on an affordable budget, covering everything from campaign setup to optimization strategies.
  • Facebook Ads Training For Beginners: Led by an ex-Facebook employee, Khalid Hamadeh, this course provides a thorough overview of Facebook advertising fundamentals, ensuring that beginners understand essential concepts for creating effective ad campaigns.
  • Jumpstart Facebook Ads Course for Authors: Tailored for self-published authors, this course focuses on leveraging Facebook Ads to reach target readers and promote books effectively, offering insights into audience targeting and ad optimization strategies.
  • How To Run Facebook Ads 2.0 Course: Exploring advanced tactics and strategies, this course equips intermediate to advanced-level learners with the skills needed to optimize Facebook Ads campaigns for maximum ROI, making it ideal for marketers looking to advance their skills.
  • Facebook Ads Expert Mastery 2.0 Program: Led by Chase Chappell, this intensive program dives deep into Facebook Ads, offering call discussion to help participants master the platform and achieve exceptional campaign results.

We’ve finalized these Facebook Ads courses to offer detailed training for beginners and advanced-level professionals. Our selection and review process evaluates course content, instructor credibility, practical applicability, online feedback, and overall value for investment.

Our Course Selection Criteria

Whether you’re a beginner or a seasoned marketer, the available Facebook Ads courses can be overwhelming.

To ensure you choose the best one, we’ve established strict criteria based on the following factors:

  • Extensive Content: Look for courses that cover a wide array of topics, from basics to advanced strategies, ensuring relevance to real-world advertising scenarios.
  • Instructor’s Expertise: Opt for courses taught by instructors with proven experience and credibility in Facebook Ads, ideally with a track record of successful campaign management and staying ahead of industry trends.
  • Practical Application: Courses should include hands-on exercises and case studies, allowing you to apply theoretical knowledge in practical advertising situations and build confidence.
  • Positive Feedback: Prioritize courses with glowing reviews and testimonials from past students, indicating their effectiveness, credibility, and value in skill enhancement.
  • Value for Money: Balance affordability and quality content, considering additional resources like templates, tools, and community support to maximize learning outcomes.

Now, let’s explore the five best Meta Ads courses that meet these criteria.

1. Meta Ads | Facebook Ads Mastery Course for Beginners

The editor’s perspective on this course

After exploring Ovais Ahmed’s Facebook Ads Mastery Course in detail, we can confidently affirm its systematic approach, blending practical illustrations with conceptual frameworks.

This course offers a detailed and coherent system, helping the students understand every aspect of Facebook Ads management comprehensively, from initiating conversations with new clients to adeptly structuring accounts and troubleshooting.

As the course unfolds, lecture videos explore strategies for swift and impactful outcomes, facilitating easy adoption and implementation.

Emphasizing strategic campaign execution, Ovais Ahmed’s approach ensures that every campaign touchpoint contributes meaningfully to success.

The course emphasizes client retention strategies and stress-free campaign construction, presenting practical solutions to real-world challenges.

The course’s active private community enhances its value, promoting peer collaboration and support.

With regularly updated content and additional bonuses, Ovais Ahmed’s Facebook Ads Mastery Course is a transformative resource for marketers who want to excel in their skills.

Who should take this course?

This course is perfect for:

  • Beginners new to Meta Ads/Facebook Ads, seeking to build a strong foundation in digital advertising.
  • Business owners aim to run profitable campaigns and maximize the potential of Facebook Ads for business growth.
  • Individuals preparing for interviews for social media marketing roles, seeking to enhance their skills and knowledge.
  • Anyone looking to understand Meta Ads and its tools in the current digital landscape.

What topics are covered?

The course covers a range of essential topics, including:

  • Fundamentals of Meta Ads
  • Setting up a Facebook page, Ad Account, and Business Manager
  • Campaign setup from scratch with real-life examples
  • Audience targeting
  • Ad formats and placements
  • Crafting compelling ad copies
  • Conversion tracking and setup
  • Reporting and optimization strategies
  • Dynamic Creative
  • Media Planning

Who is the instructor?

This course’s instructor is Ovais Ahmad, a seasoned professional with over nine years of experience in digital marketing and online advertising.

He is a seasoned professional with a wealth of experience in online advertising and digital marketing, specializing in performance marketing and AdTech.

One of the instructor’s notable achievements is his extensive experience training Google vendor teams worldwide for 2.5 years, particularly on platforms like DoubleClick and other Ad Tech platforms.

Ovais Ahmad has a proven track record of delivering successful corporate training on platforms like Google Ad Manager and Ad Exchange for prominent companies like Telly.

He has also delivered guest lectures at prestigious universities and digital marketing institutes, including Amity University Dubai, Astro Labs UAE, London Institute of Internet Marketing, and Manipal University.

Ovais’s hands-on experience in handling and leading digital marketing accounts for high-profile clients such as Etisalat, the Prime Minister’s Office Dubai, Nissan Abu Dhabi, and Sky News Arabia speaks volumes about their practical expertise in driving successful advertising campaigns.

He has garnered acclaim as one of the highest-rated trainers on platforms like uDemy. His best-selling courses boast over 3,000 students and 1,000 reviews.

Does the instructor offer other courses?

Yes, Ovais Ahmad offers a variety of other courses, including:

  • Google Ads Mastery Course 2023
  • Complete Programmatic Advertising Course with Tools – 2023
  • The Performance Framework

Does the course offer hands-on projects or assignments to reinforce learning?

Yes, the course provides practical Ads training with step-by-step platform walkthroughs and quizzes to reinforce learning.

What are the prerequisites to study?

This course starts from absolute basics, making it suitable for individuals with no prior experience in Meta Ads/Facebook Ads.

What does social media sentiment tell us?

YouTube comments express gratitude for discovering the channel and emphasize the importance of limiting learning materials. After completing their first video, they express enthusiasm for their learning journey and appreciation for the available resources.

Source: YouTube

After completing the course, a fellow student’s review on LinkedIn appreciates its impact, highlighting its status as the best option for mastering Facebook Ads.

Source: LinkedIn

2. Facebook Ads Training For Beginners

Source: FB Marketing School

The editor’s perspective on this course

After thoroughly researching Khalid Hamadeh’s Facebook Ads Training For Beginners, we are confident you can master this essential advertising platform and drive impactful results for your business.

This course explores more than basic strategies, offering invaluable insights into optimizing marketing campaigns and enhancing conversions.

Through video lessons, Khalid provides in-depth knowledge and practical skills, guiding learners with techniques and tips for success.

What sets this course apart is its focus on teaching proven methods that work, coupled with hands-on exercises to apply acquired skills effectively.

Structured into five main sections, including advanced strategies and frameworks, video lessons, campaign templates, PDF workbook, and a conversion funnel diagnostic tool.

The course content covers a range of topics, including utilizing data from Facebook Analytics and other tools, visualizing data for insightful reports, building impactful dashboards, and facilitating effective sharing and collaboration on reports.

This course primarily focuses on technical knowledge, which may pose challenges for individuals seeking basic concepts in Facebook Ads.

Beginners may need more emphasis on fundamental principles, hindering their ability to grasp essential concepts for effective campaign management.

Who should take this course?

This course is ideal for:

  • Intermediate to advanced-level learners who want to improve their Facebook and Instagram marketing skills.
  • Advertisers looking to maximize the ROI of their ad campaigns.
  • Entrepreneurs and business owners aiming to utilize Facebook and Instagram ads for business growth.

What topics are covered?

The course covers the following topics:

  • Fundamentals of Facebook and Instagram advertising.
  • Setting up ad campaigns on both platforms.
  • Advanced strategies and frameworks for accelerating ROI.
  • Utilizing advanced campaign templates for optimal results.
  • Diagnostic tools for analyzing and optimizing conversion funnels.

Who is the instructor?

This course’s instructor is Khalid Hamadeh, a former Facebook employee with extensive experience in digital marketing and advertising. From 2016 to 2019, he served as a senior client consultant at Facebook HQ in Menlo Park, CA.

During his tenure, Khalid provided invaluable advice and consultation to some of the platform’s largest advertisers, including renowned companies such as Netflix, eBay, Nestlé, P&G, and Coca-Cola.

His role involved maximizing the ROI on their advertising spend, a task he excelled at with his strategic insights and in-depth understanding of the platform.

Since departing from Facebook, Khalid has utilized his extensive knowledge and hands-on experience to develop a repeatable and scalable framework for running effective Facebook Ads.

This framework has proven instrumental in helping thousands of businesses achieve outstanding results with their advertising efforts, regardless of budget constraints.

Through his consultancy, Khalid has successfully translated his expertise into actionable strategies that have empowered his clients and students to drive significant returns on their ad investments.

Does the instructor offer other courses?

Yes, Khalid Hamadeh offers a range of other courses catering to different skill levels and objectives, including:

  • Facebook & Instagram Ads For Beginners 2022
  • Advanced Facebook Ads Course

Does the course offer hands-on projects or assignments to reinforce learning?

Yes, the course provides hands-on projects and assignments to reinforce learning. Students can apply the concepts and strategies taught in the course to real-world scenarios, enhancing their understanding and skillset.

What are the prerequisites to study?

The course is specifically designed for intermediate to advanced learners, so you need a basic understanding of the topic to implement the tools and strategies discussed in this course.

What does social media sentiment tell us?

Social media sentiment indicates positive feedback and satisfaction from students who have taken the course.

Students appreciate Khalid’s efforts and comprehension of the course, defining it as a one-stop solution to understanding Facebook Ads.

Social media sentiment indicates positive feedback about khalid facebook ads training.

Source: Trustpilot

While searching for a course review, we wanted to focus on the opinions of those who have completed the course. Here is a post in detail appreciating the course and the instructor.

3. Jumpstart Facebook Ads Course for Authors

Source: Jumpstart Facebook Ads

The editor’s perspective on this course

Jumpstart Facebook Ads Course for Authors, led by Matthew J Holmes, is designed to help authors with the essential tools and strategies to effectively use the power of Facebook Ads to increase their book sales and build a sustainable author business.

From mastering the fundamentals of Facebook Ads to designing ad creatives and optimizing campaign performance, you’ll learn the skills essential for success in today’s competitive market.

Matthew’s approach is simple and efficient, emphasizing the importance of keeping your author’s business lean and adaptable.

Matthew provides real-world examples and case studies, allowing you to see the strategies in action and understand their impact firsthand.

Whether you’re a seasoned author looking to revitalize your marketing efforts or a newcomer eager to establish your presence in the industry, this course offers something for everyone.

Who should take this course?

This course, “Jumpstart Facebook Ads For Authors,” is designed for aspiring and established authors who want to utilize Facebook Ads Effectively to promote their books and grow their author business.

It is suitable for individuals committed to learning and developing their skills in digital marketing, particularly Facebook advertising.

However, it may not be suitable for traditionally published authors or those seeking a quick-fix solution to their book sales.

What topics are covered?

The course covers a range of topics essential for mastering Facebook Ads for authors:

  • Module 1: Facebook Ads Fundamentals
    • Setting up your Facebook Ads Account
    • Understanding the hierarchy of Facebook Ads
    • Setting expectations and choosing books to advertise
  • Module 2: Your Facebook Ads Strategy
    • Developing a strategic blueprint for Facebook Ads
    • Introduction to fundamental cornerstones of the strategy
    • Using Facebook’s algorithm and machine learning for optimal results
  • Module 3: Scroll Stopping Facebook Ads
    • Crafting engaging and attention-grabbing Facebook Ads
    • Creating compelling visuals, videos, and text for Ads
  • Module 4: Launching Your First Facebook Ads
    • Step-by-step guidance on setting up and launching Facebook Ads
    • Tailoring Ads for different book-selling platforms
  • Module 5: Ad Account Management
    • Strategies for optimizing and managing Facebook Ad campaigns
    • Understanding key metrics, making strategic decisions, and tracking performance

Who is the instructor?

The instructor behind “Jumpstart Facebook Ads For Authors” is Mattew J Holmes. Matt is dedicated to helping self-published fiction authors build successful and profitable author businesses.

He prioritizes a fulfilling life outside of work, spending time with loved ones, and positively impacting others.

Matt’s business approach emphasizes simplicity, efficiency, and authenticity. He and his wife, Lori, a fantasy novelist, have achieved a healthy six-figure author business with just four books.

Matt attributes a significant part of their success to Facebook Ads, which have helped them reach their ideal readers and grow their author business.

He is passionate about sharing his knowledge and experiences with other authors, aiming to empower them to achieve their goals and aspirations through effective Facebook advertising strategies.

Does the instructor offer other courses?

Yes, Matthew offers another course titled “Direct Sales Blueprint.” It can help you understand how to market your books directly to your audience, broaden your revenue streams, and decrease your reliance on Amazon.

Does the course offer hands-on projects or assignments to reinforce learning?

Yes, the course includes practical exercises, assignments, and real-life case studies to reinforce learning and enable students to effectively apply the concepts and strategies taught in the modules.

Additionally, access to a members-only Facebook Group provides an opportunity for interaction, support, and feedback from fellow authors and the instructor.

What are the prerequisites to study?

While there are no specific prerequisites to enroll in this course, students should have a basic understanding of digital marketing concepts and be willing to invest time and resources into learning and implementing the strategies taught.

Additionally, students should have access to a budget of at least $20 per day for Facebook Ads.

Social media sentiments

The website testimonials are really detailed. They compare the sales of the books after utilizing Facebook Ads. The stark difference in the sales indicates the effectiveness of the course.

Here are some of the reviews that can give you an accurate idea about the content and usefulness of the course:

Source: Jumpstart Facebook Ads

Source: YouTube

4. How to Run Facebook Ads 2.0 Course

Source: Foundr

The editor’s perspective on this course

In this comprehensive course, Nick Shackelford, one of the industry’s leading experts, will teach you the cutting-edge strategies and proven principles behind successful Facebook advertising.

As the online advertising landscape evolves, Shackelford unveils the “Make Good Decisions Framework,” a revolutionary approach distilled from his extensive experience managing over $100 million in Facebook ad spend for 150+ businesses.

Forget outdated tactics and short-term fixes. This course is all about mastering algorithm-proof principles that deliver consistent leads and sales, regardless of your budget, business type, or skill level.

Shackelford’s framework provides a step-by-step blueprint for creating high-converting Facebook ads that resonate with your audience and drive tangible results.

Who should take this course?

This course is ideal for:

  • Entrepreneurs seeking to leverage Facebook advertising to grow their businesses.
  • Marketing professionals aim to enhance their skills and drive better client results.
  • Small business owners are looking to increase brand visibility, leads, and sales through targeted online advertising.

What topics are covered?

The course covers a range of topics including:

  • Understanding the “Make Good Decisions Framework”
  • Crafting compelling ad creative: copy, images, video
  • Implementing the Easy Ads Formula
  • Advanced audience targeting strategies
  • Building a high-converting Facebook funnel
  • Troubleshooting and optimization techniques
  • Leveraging media buying insights for success
  • Essential building blocks for successful ads

Who is the instructor?

The instructor is Nick Shackelford, a renowned Facebook marketer with a proven track record of success.

As the founder of multiple companies, including Structured Agency and Konstant Kreative, and the architect behind numerous seven-figure ad campaigns, Shackelford brings unparalleled expertise and insights to the table.

Does the instructor offer other courses?

Yes, we found the first series of courses led by Nick Shackelford. The course is “Facebook Ads 1.0,” which explains the basic workings of Facebook Ads. It is beginner-friendly and can help you learn the advanced concepts taught in the 2.0 version of the course.

Does the course offer hands-on projects or assignments to reinforce learning?

Yes, throughout the course, participants can apply Shackelford’s principles to real-world scenarios, reinforcing learning through hands-on projects and assignments designed to deepen their understanding and skillset.

What are the prerequisites to study?

Prior experience with Facebook advertising is optional for enrolling in this course. Whether you’re a complete beginner or a seasoned marketer, Shackelford’s clear and actionable instructions will guide you every step of the way.

Social media sentiments

Most course reviews were listed on the website, where students share the impact of the course learning in terms of improved revenue through Facebook ads.

Source: Foundr

The YouTube comments are full of appreciation for the course and instructors and questions aimed at learning more. The comment section reflects that users are engaging with the content and understanding the concepts taught by Nick.

Source: YouTube

5. Facebook Ads Expert Mastery 2.0 Program

Source: Facebook Ads Expert Course 2.0

The editor’s perspective on this course

The “Facebook Ads Expert Mastery 2.0 Program” is an advanced training course designed to help individuals master all aspects of Facebook advertising. It is ideal for entrepreneurs, marketers, and business owners who want to scale their businesses exponentially by leveraging Facebook ads.

The program covers a wide range of topics related to Facebook advertising, including campaign setup, creative optimization, audience targeting, scaling strategies, and more.

Participants can learn advanced techniques and methodologies for maximizing the effectiveness of their Facebook ad campaigns.

The “Facebook Ads Expert Mastery 2.0 Program” offers a practical approach to mastering Facebook advertising, making it suitable for individuals at various skill levels.

Who should take this course?

This course is suitable for:

  • Entrepreneurs
  • Marketers
  • Business Owners
  • Anyone looking to master Facebook advertising

What topics are covered?

The course covers a range of topics, including:

  • Business setup and security settings for Facebook and Instagram pages.
  • Tailored creative breakdown to optimize ad performance.
  • Advanced optimization strategies for continuous improvement.
  • Multi-platform scaling techniques to maximize ad effectiveness.
  • Planning for future success with omnipresence marketing and AI integration.

Who is the instructor?

Chase Chappell is the instructor for this program. He is a seasoned expert with over seven years of experience helping brands and influencers scale using Facebook Ads.

Chase is a seasoned entrepreneur, marketer, and the visionary behind Chappell Digital, a dynamic firm specializing in media buying on Facebook and TikTok.

His entrepreneurial journey includes founding ventures like Sirge.com, a software designed to enhance Facebook and TikTok ad attribution and tracking.

Chase’s expertise extends to teaching and mentoring through his creation, the Facebook & TikTok Ads Expert Mastery Class.

Chappell’s proven methodologies and strategies have contributed to the success of numerous businesses, making him a trusted authority in the field.

Does the instructor offer other courses?

Other courses by Chase Chappell include:

  • TikTok Ads Mastery Course For 2023
  • The Facebook Ads Expert Mastery 2.0 Course (Updated)
  • The Facebook Ads Expert Mastery 1.0 Course:
  • 1-on-1 Ads Mastery Mentorship
  • 30-Minute Zoom Coaching Call with Chase Chappell

These courses and mentorship programs cater to individuals at different skill levels and provide valuable insights into digital advertising techniques and strategies.

Find the best TikTok marketing courses to start your career as a Tik-Tok sensation!

Does the course offer hands-on projects or assignments to reinforce learning?

Yes, the course incorporates hands-on projects and assignments designed to reinforce learning and practical application of the concepts taught.

Students can implement strategies learned throughout the program to enhance their understanding and skill set.

What are the prerequisites to study?

There are no specific prerequisites to enroll in this course. Whether you’re a beginner or have some experience with Facebook Ads, the program is structured to accommodate learners of all levels.

According to us, a basic understanding of digital marketing concepts can help you grasp the concepts better.

Social media sentiments

The course website includes student success stories, proving that Chase Chappel’s course is extensive and helps learners improve their businesses.

Source: Facebook Ads Expert Course 2.0

Answering the question of the best Facebook Advertising course, Chase Chappel’s Facebook Ads Expert Mastery 2.0 was recommended by a Reddit user. He also provided that the course is extensive and has the advantage of live call discussions and custom spreadsheets.

Source: Reddit

Frequently Asked Questions

Which are the best Facebook Ad courses for beginners?

Facebook Ads Mastery Course for Beginners by Ovais Ahmad is our top pick for the best Facebook Ad course. The instructor’s credentials, course content, and specific focus on understanding the basics make it our top pick.

How much does the Facebook Ads course cost?

As courses are available according to your budget range, you can find the one best suited to your budget. Here is a reflection of how much these courses cost:

CourseInstructorCost Range
Meta Ads | Facebook Ads mastery course for BeginnersOvais Ahmad$11.99 (Currently on discount)
Facebook Ads Training For BeginnersKhalid Hamadeh$997 Total (3 payments of $392/month)
Jumpstart Facebook AdsMatthew J Holmes$195
How To Run Facebook Ads 2.0 CourseNick Shackelford$1,997 (Single payment), $597 (4-monthly payment plan)
Facebook Ads Expert Mastery 2.0 ProgramChase Chappell$495 (Currently on discount)


When it comes to mastering Facebook advertising, selecting the right course can make all the difference.

Facebook Ads Mastery Course for Beginners by Ovais Ahmad stands out because of its focus on providing a solid framework complemented by practical applications and real-world examples. It’s ideal for those looking to grasp campaign optimization strategies effectively.

Facebook Ads Training for Beginners by Khalid Hamadeh offers valuable insights into Facebook Ads management through its detailed content, expert instruction, and hands-on approach. Khalid’s industry experience and teaching style ensure that learners receive up-to-date knowledge and practical skills.

Matthew Holmes’s Jumpstart Facebook Ads Course for Authors is tailored specifically for authors. This course provides a solid foundation in Facebook Ads, especially for beginners. It covers essential concepts and strategies for authors seeking to promote their work effectively.

Nick Shackelford’s How To Run Facebook Ads 2.0 Course offers a structured approach to mastering Facebook Ads and other advertising platforms. While it may lack extensive community support, it provides valuable strategies for optimizing ad campaigns.

Lastly, the Facebook Ads Expert Mastery 2.0 Program by Chase Chappell targets beginner-level learners. It promises an immersive learning experience with advanced tactics and strategies. Each course offers unique advantages, so they are our picks of the best Facebook ads courses.