5 Best Copywriting Courses to Learn Online

Manno

Published: October 19, 2023

Copywriting is the art and science of creating written content that persuades people to take some kind of action, for instance, making a purchase, subscribing to a service, or signing up for a newsletter.

When you browse a website that encourages you to make a purchase, the text you read is a product of copywriting. Whether it’s in print, online, or spoken on TV or radio, you can find examples of copywriting all around you.

Copywriting is a critical aspect of advertising and marketing, but that skill can only be learnt through professionals, and that is why we have rounded up the best copywriting courses for you!

Now the question is, what do you have to do as a copywriter? As a copywriter, you create persuasive content that motivates the target audience to take action. To succeed in this field.

You need to understand your audience’s needs, be creative, possess strong storytelling skills, and have a solid understanding of branding and messaging- all of which are skills our handpicked copywriting courses focus on.

 With the growth of digital media, copywriting is constantly evolving, and staying up-to-date with the latest trends and technologies, such as SEO, social media marketing, and content marketing is crucial for success.

Copywriting is one of those skills that will always remain in high demand. It will keep growing in the years to come. According to statistics, the job market for copywriters is expected to grow by 7.6% by 2026. If you think about it: Every business out there needs a copywriter to promote their products and services.

Copywriters are paid well for their skills, and you can earn up to $70,000 per year. Copywriting is a highly versatile skill and can be used in creating various marketing materials. Additionally, copywriting offers the flexibility to work from anywhere in the world.

Ready to enroll in the best online copywriting courses? We’ve got you!

 List of the 5 Best Courses for Copywriting to Start Your Career

1. Content Writing and Copywriting for SEO and Sales.
2. Copywriting Secrets – How to Write a Copy That Sells.
3. Copywriting Headline Masterclass.
4. Copywriting Fundamentals
5. Copywriting for Content Marketing

Detailed Review of the Best Online Copywriting Classes

1. Content Writing and Copywriting for SEO and Sales

This Beginner’s Level course is the best copywriting course for Internet Marketers, Webmasters, Bloggers, Social Media Experts, Marketing Professionals and anyone seeking to increase traffic and conversion on their website or blog. 

In this course, you will learn how to optimize your copywriting with great headlines, use the right images, how to apply your copywriting skills to blogging, learn the key formulae to writing and editing sales letters and much more! 

This short online copywriting course has 6.5 hours of on-demand video, 2 articles and 52 downloadable resources. For $79.99, you will receive full lifetime access to these materials and a certificate of completion. 

Your instructor for this course will be John Colley, who has a London Investment Banking Career of nearly 30 years. John is also the Founder of Six Minute Strategist Consulting and has been teaching over 75,000 students on Udemy since 2013. 

This top copywriting course has a 4.3-star rating out of 5, and 4,684 students are already enrolled in it. So what are you waiting for? Enroll now to start your copywriting journey. 

2. Copywriting Secrets – How to Write a Copy That Sells

Next up, we have an intermediate-level course for aspiring copywriters wanting to master their skills and become real digital marketer pros. Entrepreneurs, start-ups, business people, and web designers seeking an extra revenue stream from existing clients can benefit from this online copywriting course. 

This course consists of 3 hours of on-demand video, can be learnt at your own pace from the comfort of your home and will provide you with a completion certificate and full lifetime access to the 43 downloadable resources and 2 articles- all for a price of $79.99 which we feel is entirely justified considering how lucrative the business of copywriting will be for you with these additional skills. 

This top copywriting course will teach you how to write compelling sales copies, craft professional press releases that get published, and essentially use the power of words to generate more leads, along with the wealth of real-life examples. 

The instructor for this course is Sean Kaye, who has set up and run online marketing services businesses.  This area has greatly expanded his skillset into the field of SEO, Copywriting and Content Marketing.  

This top copywriting course already has 41,831 students enrolled in it with a rating of 4.4 stars out of 5, which is your sign to enroll now!

3. Copywriting Headline Masterclass

Next in line, we have a Levels course designed for Bloggers, Marketers, Book Writers, Social Media Managers, and Email Marketers. This is one of the best online copywriting courses, which will teach you 9 styles of headlines, why blogs fail, tried and tested “fill-in-the-blank” formula, using the AIDA framework in real life, and much more!

This very flexible course consists of only one hour on-demand video with lifetime access to 5 articles and 4 downloadable resources. Along with a certificate of completion for $19.99, this course is one of the best online copywriting courses we could find for you, with a price that is entirely justified and content that is value for money. 

This course is taught by Vladmir Raykov, who has a Bachelor’s degree in Marketing and has completed courses on a Master’s level on Entrepreneurship and Innovation and Knowledge at Copenhagen Business School; safe to say your copywriting knowledge will be coming from a trusted source. 

The course has a whopping 10,100 students enrolled in it with a 4.4 star out of 5 rating, making it one of our top picks for copywriting courses. We would highly recommend that you sign up for this course to polish your skills in copywriting at the lowest price!

4. Copywriting Fundamentals

This is a Beginners level course which will teach you the fundamentals of copywriting, including the history of copywriting, how to generate and refine copy, planning and structuring copy, constructing a value proposition, creating a brand voice, and using storytelling techniques in copywriting. It also includes practical exercises and weekly outcomes to help students apply the lessons learned in the course.

This course is 3 weeks long with classes of 3 hours per week. However, it will be self-paced. While this course costs $84.99,  you must pay additional for the certificate of completion. 

We would highly recommend signing up for this course because, over the course of three weeks, you will acquire all the necessary skills to excel as a successful copywriter in a single course. It will equip you with various tools, techniques, and practical guidance to enhance your credibility and stay ahead of the competition. 

Whether you are working in an in-house team, as a freelancer, or are new to the field of copywriting, you will learn how to integrate creative expression with analytical thinking to create a compelling copy with our top pick from online copywriting courses.

5. Copywriting for Content Marketing

The Copywriting for Content Marketing course is designed for beginners in content marketing, copywriting, and digital marketing. It is suitable for small business owners, freelancers, and individuals who want to improve their copywriting skills for content marketing purposes.

This is one of the best copywriting courses because it covers all kinds of content marketing, including how to write effective headlines, calls to action, emails subject lines, and website copy. It also covers essential concepts such as brand voice, target audience, and search engine optimization (SEO) for content. 

The course includes practical exercises, quizzes, and examples to help you apply the lessons learned in the course. What’s more? This course is available for free on the Class Central platform. 

Considering the comprehensive nature of the course, its practical approach to learning, and the quality of the instructor, the course provides excellent value for money.

The Copywriting for Content Marketing course has received excellent ratings from students. As of the date of writing, the course has a rating of 4.7 out of 5, based on over 900 reviews. Students have praised the course for its practicality, real-world examples, and valuable insights it provides into copywriting for content marketing.

Factors to consider when Choosing these Best Copywriting Courses

If you’re considering taking a copywriting course, there are several factors to remember to ensure that you choose the right one for your needs.

• Instructor experience: Look for courses taught by experienced copywriters with a proven industry track record. They will be able to offer insights and guidance that can only come from real-world experience.

• Instructor qualifications: Check the instructor’s qualifications and credentials to make sure they are credible and have the necessary expertise to teach the course effectively.

• Course content: Review the course syllabus to ensure it covers all the essential topics and skills you need to learn as a copywriter. Ensure it aligns with your learning objectives and is relevant to your career goals.

• Learning objectives: Make sure the course is designed to help you achieve your specific learning objectives, whether that is to learn how to write effective sales copy, master SEO copywriting, or develop your writing skills in general.

• Flexibility: Consider the course format and whether it offers the flexibility you need, such as the ability to learn at your own pace or on a schedule that works for you.

• Reviews: Look for reviews and feedback from previous students to get an idea of their experiences with the course, the instructor, and the overall learning experience. This can help you make an informed decision about whether the course is right for you.

Conclusion

In conclusion, copywriting is a highly sought-after skill in the advertising and marketing industry. With the increase in digital media, copywriting is constantly evolving, making it important to stay up-to-date with the latest trends and technologies. The demand for copywriters is expected to grow, and it offers the flexibility to work from anywhere in the world.

Investing in any of these best copywriting courses will enhance your copywriting skills, teach you how to write compelling sales copies, optimize your copywriting with great headlines, and ultimately help you become a professional copywriter.