Want to master keyword research? Don’t know how to create and run Search Engine marketing campaigns on Google AdWords? Find SEM daunting?
Worry no more!
It’s simpler than you think.
SEM is one of the quickest and easiest digital marketing strategies that your organization can employ. Moreover, it ensures maximum engagement and has proven to be successful in creating brand awareness.
With so many benefits that you can reap through SEM, what is stopping you from becoming proficient at it?
Now you can learn SEM online through these information-loaded search engine marketing (SEM) courses.
With so many courses out there, we have gathered the best search engine marketing (SEM) courses that you can benefit from. No matter what your requirement is, we have a course that will suit you perfectly. Keep reading to unveil all that we have found for you!
List of the Top 9 Search Engine Marketing Courses You Should Know
This list has been curated without following any particular order. However, in this lineup, we have found some absolute gems which you should not miss out on. Check out courses number 1 and 5 if you want maximum learning.
- SEM Marketing Masterclass: Get Your First 1,000 Customers – Udemy – All Levels – Editor’s Pick
- Ultimate Google Ads Training: Profit with Pay Per Click – Udemy – All Levels – Most Popular
- Best SEM Online Course – IntelliPaat – Beginner Level – Most Detailed
- Introduction to Search Engine Marketing: Create Google Ads from Scratch – Domestika – Beginner Level – Best Seller
- SEO and SEM Online Class: Positioning Strategies in Google – Domestika – Beginner Level – Top Notch Course
- Learn Search Engine Marketing (SEM) Online: From an ex-Googler – Udemy – All Levels
- Online Digital Marketing Crash Course – Social Media and Search Engine Marketing (Basic to Advance) – Skillshare – All Levels
- Introduction to Ad Platforms: Google Search Engine Marketing (SEM/PPC) – Skillshare – Intermediate Level
- Generate Search Engine Marketing Keywords: On a Massive Scale – Skillshare – Intermediate Level
Top 9 Search Engine Marketing (SEM) Courses In Details
This course is amazing for all levels so whether you are new to SEM or someone who wants to enhance your skills, this course will be a treat for you.
There is so much you can learn through this online SEM tutorial. By the end of the course, you will be able to successfully drive sales through posting and commenting on Reddit, ProductHunt, and HackerNews, set up, populate, and use an Instagram account, learn how to market using 3 different techniques on Instagram, and even build and maintain a press list.
Learn from Evan Kimbrell who is the founder and director of a digital agency. He has experience in developing and launching over 100 web and mobile apps. His knowledge of the digital marketing world is immense and you can learn a lot from him.
The course is quite extensive with 26 hours of on-demand videos, 14 articles, and 154 downloadable resources. The course is quite detailed and covers everything very comprehensively.
Priced at USD 84.99, this best SEM course is quite expensive, making it the only drawback. However, the great part is that Udemy has frequent sales which you can avail of.
Students seem to really like the course and have given it a rating of 4.4 out of 5.0 stars.
This online SEM certification is quite popular with 75,135 students enrolled.
We went over student reviews and saw that they absolutely loved this online SEM certification. Here’s what one student had to say about the course:
“Very structured, extremely complete course, suitable for anyone who just starts their business but even someone who already has its ongoing activity to boost. Evan is an amazing speaker, the way he put this course together is smart and fun at the same time. It’s so good, almost addictive :)”
Our rating for the course is 9.0/9.0.
- You should have basic familiarity with social media
- You don’t need to have a product or business, however, it helps
The next course is extremely popular on Udemy and has been designed to cater to all levels. From beginners to the advanced level, everyone will benefit from this search engine marketing lesson.
There is a lot that can be learned from this one of the best online SEM courses. You will be well-versed in setting up your AdWords account from scratch, know the theory behind successful online advertising, and will also know what keywords are and how to use them to your advantage. You will also be equipped to track sales, revenue, and form submissions using Google AdWords.
All this information will be delivered by the remarkable Isaac Rudansky who is a Certified Google AdWords Pro. He has consulted with over 450 companies around the world, giving him vast experience related to SEM.
The course is quite detailed and will take you 24.5 hours to complete. Also included are 4 articles that will complement the learning.
The course is priced at a whopping USD 84.99 which is quite a lot. But the good thing is that Udemy has frequent sales which can help save you some bucks.
It is one of the most popular courses in our lineup with 201,251 students already enrolled in it. You can be the next!
This SEM online class has been rated 4.6 out of 5.0, indicating how well-liked it is. No wonder it is a bestseller!
Students love the course content and instructor. Here is what they had to say about it:
“Superb Google Ads training and super in-depth explanations of every section of the platform. Highly recommend this for anyone advertising, managing, strategizing, selling, advanced, or just starting out to watch this course. Isaac does a wonderful job and it is well worth the small investment to improve a valuable skill. Click Track Marketing (my marketing blog) has stepped up its game because this course provides more valuable insights and better performance for our clients.”
Our rating for the course is 9.0/9.0. Make sure to check it out!
- You should have a website, landing page, or Facebook page that you want to send traffic to
- All you need is a laptop, tablet, or smartphone with an internet connection
- No experience with AdWords is required
The next course is one of the best SEM online training courses. It is great for beginners who are new to search engine marketing.
The course is great if you want to learn SEM online. This course will help you master keyword research, AdWords tool, and remarketing, through real-time projects. In this program, you will work on real-life case studies and projects. You get an opportunity to learn from industry experts and clear Google AdWords certification.
The course has 15 hours of instructor-led training and self-paced videos, along with 30 hours of projects and exercises.
This online SEM certification also has the additional advantage of PeerChat, where you can interact with your peers across all classes and batches. You can collaborate on projects, share job referrals and interview experiences, and compete with the best.
This online SEM course is priced at USD 172 which is quite expensive but the good thing is that the course is quite detailed and you’ll learn a lot.
It has also received a pretty good rating of 4.5 out of 5.0 stars.
We went over student reviews and saw some of the most positive comments like:
“I was able to get my business venture on track and increase thesales, by 75% by better understanding my audience. My audience reachwent up by 90% due to the practical learning I gained from the DigitalMarketing Course by Intellipaat.”
Our rating for the course based on content and price is 8.5/9.0.
- No prerequisites because it is designed for beginners
This is one of the best search engine marketing courses for beginners. So if you are completely new to SEM, this course will be very helpful for you.
This course will explain the basic concepts and trends of Search Engine Marketing, you will learn the most useful tools to create a campaign. You will also learn to optimize SEM campaigns and expand them over time.
You can learn from Francesco Orlandino who is a Digital Marketing Manager. His experience is vast and is reflected in the course in the form of insights.
The course has 13 lessons which you can complete in 1 hour and 40 minutes. Moreover, it comes with 33 additional resources that you can benefit from.
This SEM certification course can be bought for USD 9.99. It is currently on sale for 83% which will end soon so don’t miss out on it!
The course has 99% positive ratings which shows how much students love the course. The course has gained considerable traction with 6363 students already enrolled in it.
Students have a lot of positive things to say about it. Here is one such positive review:
“Very good course. Basic as its name mentions but it is the appropriate beginning in a light way, without conventions or technicalities, focused on focusing the user in their first steps on the google ads platform with a very clear guide. I recommend it to you.”
Our rating for the course is 8.5/9.0.
- Basic marketing knowledge is required
- You will need a computer
Next up is an SEM online class that is ideal for beginners who are just starting with search engine marketing.
Through this informative course, you will learn how to maximize Google’s tools to promote your product or service and attract more customers. You will also discover how to take advantage of all the search engine possibilities and create a step-by-step positioning plan using SEO and SEM.
The course is being offered by Juan González Villa who is an SEO Consultant and has vast experience working with various companies in optimizing their search engine content.
The course is medium length with 23 lessons and 27 additional resources. It can easily be covered within 4 hours and 45 minutes. This is ample time to learn all the SEM strategies.
All this for as low as USD 9.99. This is pretty pocket-friendly considering other similar courses available online.
This search engine marketing course has 99% positive ratings, which shows how well-liked it is by students. The course has proved beneficial for 6753 students and you can benefit from it too.
An overview of student feedback showed how much students love the course. Here’s one review that caught our eye:
“Excellent course, I loved the content, clear, concise, very practical, and well suited for beginners like me in the area of SEO and SEM. I will continue expanding information and applying what I have learned here. Excellent work Domestika and Juan Gonzalez.”
Our rating for the course is 9.0/9.0.
- No previous experience is needed, motivation to learn and experiment
- The only materials you need are a computer and an account on Google Ads, Google Search Console, and other free tools specified in the course
Next in line is another amazing Udemy course that will help you explore SEM. It has been designed in a way that a newbie or a marketing professional, can learn from it.
There is a lot that can be learned from the course including how to create and run Search Engine marketing campaigns on Google AdWords, how to optimize campaigns to get the best possible results, apply tricks, and techniques for great ROI, and run campaigns for online sales, lead generation or brand building.
Learn from the ex-Googler Amitabh Verma who has more than 20 years of experience in leadership positions across several leading companies. He has the strategic prowess needed to explain SEM to newbies.
The SEM course duration is 5 hours. During this time, you will learn a considerable amount of information on SEM.
This search engine marketing online training course is available for USD 49.99. This is a little expensive but doesn’t worry because Udemy has frequent sales that you can cash on.
This certification on SEM has a quite decent rating of 4.0/5.0 stars which shows that students were satisfied with the course in general.
Moreover, several students have benefited from it. Currently, it has 1,039 student enrolments, with this number going up.
Students who have taken this course feel that it is quite amazing. Here is one such comment:
“I am about to start my career in SEM, so these easy-to-understand videos have been helping a lot!”
Our rating for the course is 8.0/9.0.
Need to be familiar with internet marketing
Next up is an all-level course that covers SEM from basics to advanced level.
You will learn the most effective and commonly used social media and search engine platforms to run digital marketing advertiSEMents. You will also learn the types of advertiSEMent formats and placements on each platform. By the end of the course, you will be well versed with the type of objectives and outcomes that each platform is ideal and effective for.
All these insights will be learned from the amazing instructor Jimmy Lee we could not find much information on him but based on the course outline we feel he is going to be a great instructor.
This SEM online class has 15 lessons and can be completed in 24 minutes. This is a great crash course on SEM that you should not miss out on. It even comes with a hands-on project which you can learn practically through.
It is super pocket friendly, priced at USD 2 per month. For this amount, you will get access to other such amazing courses.
This online SEM certification has received good ratings for the organization of lessons, clarity of instruction, and video as well as audio quality.
The course has gained fairly decent traction with 241 students who have already benefited from it. Enroll now and become the next!
What better way to see the success of a course than through student feedback? Here is what we found out through reviews:
“Hi Jimmy, thanks so much for this engaging and fun course! I’m totally new to social media and online advertising so it can be quite overwhelming. However, you managed to motivate me. I’m determined to get started on the exercise you provided at the end of the course.”
Our rating for this crash course is 8.5/9.0.
- No prior knowledge or experience is required
- Anyone trying to learn digital marketing
This next SEM online course is great for the intermediate level so if you want to gain some new insights on SEM, you should enroll.
You will learn about conversion setup, and ad group setup, explore non-brand search, and also learn various keyword strategies and tools.
This class also has a hands-on project where you will create a fictional ad on a search platform. This would ensure practical learning.
Learn from Stephanie Seow who has worked and consulted with a wide range of start-ups and has a lot of experience in the field. Her insights will surely help you a lot.
Like the previous class, this one is super short too and the 9 lessons can be completed within 35 minutes.
The best part about this online SEM certification is that it is priced at USD 2 per month which is quite pocket friendly.
Almost 40% of students felt that the course had exceeded expectations. We are sure it will exceed yours too.
The course has gained several enrollments, and so far 504 students have benefited from it.
Here is what students had to say about this extremely insightful course:
“Great class – well structured and clear.”
Our rating for this course is 8.5/9.0.
- Have an understanding of SEM
The last course in our lineup is great for the intermediate level so you will explore more complex concepts.
You will gain information on how to drastically reduce the time and effort required to generate keywords and learn how to use simple programming techniques to achieve more than what you do with the traditional approach.
Learn SEM online through Elias Dabbas who has been excelling at online marketing for the last ten years, His main focus has been on online advertising so he can add a lot to your knowledge.
The course is pretty short with 6 lessons that can be covered in 41 minutes. If you are looking for an SEM crash course, this class would be great for you. All this is just for USD 2 per month. It is surely a catch!
This online SEM class has been rated as having met 100% of expectations. We are sure you will find this course resourceful too.
The course is not very popular but we believe it has a lot of unexploited potential. As of now, ut only has 129 students who have benefited from the SEM lessons.
Here is what students had to say about it:
“Yes, this class met my expectations.”
Our rating for the course is 8.0/9.0.
- Basic understanding of SEM and Python
Factors of Choosing These Best Search Engine Marketing Courses
After thoughtful consideration, comprehensive research, life experience, and the most important challenges of the eLearning industry, the components below were deliberately constructed.
- Tutor Rating
- Course Objectives Are Cleared or Not
- Depth of Course
- Recourses and Material
- Who can take this course? Beginners, Intermediate, and Advanced Level
- Details of the course
- Student Reviews
- Course Duration
Overview of High-Rated Search Engine Marketing (SEM) Lessons
|Best SEM Courses||Price||SEM Class Features|
|1. SEM Marketing Masterclass||
|2. Ultimate Google Ads Training||
|3. Best Search Engine Marketing Online Course||
|4. Introduction to SEM||
|5. SEO and SEM Online Class||
|6. Learn Search Engine Marketing (SEM) Online||
|7. Online Digital Marketing Crash Course||
$2 / M
|8. Intro to Ad Platforms||
$2 / M
|9. Generate Search Engine Marketing Keywords||
$2 / M
Online Courses Other Than SEM Courses
- Instagram Marketing Courses
- Best Google Analytics courses
- Online Email Marketing Courses
- PPC Marketing Courses
- LinkedIn Marketing Courses
Search Engine Marketing Courses – FAQs
Is SEO difficult to learn?
No, SEO is not difficult to learn. With the right tools and guidance, you will easily grasp even the toughest concepts. One of the best ways to learn SEO is through online courses that are readily available on e-learning platforms like Udemy, Domestika, and Skillshare. Check them out for yourself and ensure that learning SEO is easy!
Can I learn SEM by myself?
No, SEM is difficult to learn on your own. However, it is very easy to learn it under the guidance of an experienced individual. Professionals who are well-versed in the digital marketing domain and know how to navigate the search engine are excellent to learn from.
How much does the SEM course cost?
The cost of SEM courses varies from platform to platform. However, you can easily find courses for as low as USD 2 per month. Other courses may cost you anywhere between USD 10 to USD 84.99. You can pick any course based on your budget. Check out our lineup to find the perfect match for yourself!
Do you find it difficult to excel at SEM? Want to learn how to use Adwords like a pro?
The best way to figure this out is through online SEM courses that are filled with amazing insights on the dos and don’ts related to search engine marketing.
If you want to enroll in an amazing course, you should definitely check out courses number 1 and 5 from our lineup. These search engine marketing (SEM) courses have so much to offer in terms of both learning and flexibility. Don’t miss out on an opportunity to learn from the most stellar instructors!
See for yourself and you’ll be thanking us!