9 Best Product Marketing Courses & Certifications in 2023

Do you want to market products and increase their sales? Does marketing interest you but you don’t know where to begin?

We have just the solution for you!

Product marketing courses are widely available online and can easily be accessed from the comfort of your home. These marketing courses are rich in information that will help you effectively market new products and promote existing ones.

Knowledge of product marketing helps you attract and retain customers and even create brand awareness. Every product-centric brand does product marketing to be successful and increase its reach.

review of the best product marketing courses and certifications

To learn more about product marketing, you can access the different available online courses, thanks to the growing e-learning platforms. We have gathered some top product marketing courses for you, so you can avail of them and start your journey toward becoming proficient in product marketing.

Here is a list of the best product marketing courses specifically shortlisted for you so you can simply choose which one to enroll in!

List of 9 Best Product Marketing Online Courses You Should Look Into

Note that these courses are listed in no particular order. Our top two picks are number 1 and 2 because they start from the basics and are a great foundation to build your way up. Make sure to try these out and learn product marketing effectively.

If you are looking for other marketing courses, we recommend you check out Facebook marketing courses and social media marketing courses.

best product marketing lessons to learn online
  1. Become a Product Marketing Manager| Product Management – Udemy – All Levels – Bestseller
  2. Product Ideation: Design and Management Specialization – Coursera – Beginner Level Course – Editor’s Pick
  3. Double your Business – Marketing Blueprint/Pricing Strategy – Udemy – Beginner Level – Best Course for Beginners
  4. Learn Product Marketing Foundations Online – LinkedIn – Beginner Level – Most Popular
  5. Online Marketing Strategy Specialization Course – Coursera – Beginner Level – Most Detailed
  6. Developing a Winning Marketing Strategy – Coursera – All Levels
  7. Product Marketing Fundamentals – Udemy – Beginner Level
  8. Managing Product Marketing Lesson – PluralSight – Intermediate Level
  9. Product Marketing Class: Meeting the Needs of the Customer – Stanford Online – Beginner Level Course

1. Become a Product Marketing Manager – Udemy

high quality product marketing course and certification

This bestseller course is excellent for anyone, regardless of their level of skills. In this course, you will learn how to launch a new product, understand how branding works, and generate leads.

You will learn from Dekker Fraser, who is a marketing executive. As an online course instructor, he has 185,807 students to his name who can vouch for his credibility. There is a lot to learn from him, and enrolling in the course will expose you to it.

product marketing instructor on udemy

If you pick this product marketing course, it will take 13 hours and 17 minutes to complete. The course has a total of 213 lectures. But the good thing is that you can complete the course at your own pace as the course has no expiration date.

We went through the course outline and found it to be really comprehensive. Needless to say, anyone who is passionate about product marketing will really learn a lot from this course.

The course is priced at $19.99 and gives you full-time access. The price is not too much considering the amount of content it offers.

The course has a rating of 4.4 out of 5.0 and has 11,366 students already enrolled in it. The sheer number of students enrolled in this course should be enough to give an idea of how popular this course really is.

We went through a bunch of reviews, and all of them hinted that this course is worth taking. Here is what the students said about it:

“This is an amazing crash course on Product Marketing and tasks as a PMM! I’m so used to superficial information in courses these days but this is jam-packed with pro tips and topics I didn’t even think I knew I needed. With worksheets and an active Q&A section, I highly recommend this. I got it to prep for a PMM role, so I could take stock of what skills I had and what I needed to learn, and this comprehensive overview helps with just that!”

We give it a rating of 9.0/9.0 because it is a very comprehensive and holistic training program.

Click here to learn more about this product marketing course.

2. Product Ideation – Coursera

beginner-level product marketing course,

Through this beginner-level product marketing online course, you will learn how to develop products and services that people want. You’ll also practice ideation for new business opportunities as well as market analysis techniques so your company can thrive in an ever-changing marketplace!

You can learn all about the product marketing process from three excellent instructors. Dr. James V. Green has vast experience as an instructor with 91,726 learners to his name. Students find their courses worth every penny, and we are sure you will.

You will also get several insights from Cait von Schnetlage and Michael R. Pratt, professors at the University of Maryland. Educators know how to break down a course into simpler concepts. Thus, this course will offer you practical insights and make it easy to grasp.

Once you have completed this product marketing program, you will build your unique toolkit of information and approaches for tackling and solving real-world problems that product leaders confront.

The course takes approximately 5 months to complete if you put in 4 hours/per week. But again, the course is self-paced, so you can complete it at your own convenience.

With a rating of 4.4 out of 5.0, this course already has 2,770 students enrolled. As for pricing, this course is a lot more expensive than the previous course we covered. It starts from $79 USD but comes with a 14-day refund policy in case you change your mind.

As for the reviews, we couldn’t really find much. However, the course material and its rating suggest that it is worth purchasing.

We gave this course a rating of 8.0/9.0.

Click here to take this online product marketing class.

3. Double your business – Udemy

best product marketing class on udemy

This beginner-level course is great for those who want to double their sales, profits, and leads through a variety of marketing tools. After you’re done with this course, you’ll be proficient in curating an effective marketing plan as well as creating the perfect marketing message.

This certification is being offered by Marketing 6pack which is one of the best sources to learn about small business product marketing through. With 49,285 happy students to its name, learning through Marketing 6pack will surely prove insightful.

This product marketing class offers 1 hour of on-demand video and 1 article. Although course #1 in this list offers more content, this course packs everything in a short format. We went through the included article as well and found it to be pretty comprehensive and updated.

The course is priced at a discounted price of $16.99 and has a rating of 4.7/5.0. More than 7,709 students are already enrolled in this course which is a sizable number. Considering its price, this course is definitely a bargain.

Overall, most reviews of this product marketing course are positive. We went through them, and this one caught our eye:

“Krisztina has done such a remarkable job with this course, it’s amazing what people can give for free. This course is a ‘must’ for beginners in the small business industry. It cut off a lot of busy work to a more result-oriented approach. You’d have no idea the things you do that are just a waste of time. Kristina does a great job at helping you to avoid wasting your very precious time and energy as a small business owner to the real core of marketing. Thank you Krisztina!”

We are giving this online product marketing course a rating of 8.0/9.0.

Click here to jump into this product marketing training course.

Eligibility Criteria

  • Own a business
  • Have a product or something you sell

4. Learn about Product Marketing Foundations Online – LinkedIn

courses on Linkedin for product marketing beginner level learners

This beginner-level course is great for you if you need to start from scratch. You will learn about the various product life cycles – from launch to decline – and which marketing strategy works best at each stage. Upon completion of the course, you will receive a shareable certificate.

The course is taught by Brad Batesole who is a Marketing Thought Leader, and Chief Learning Officer at Madecraft. His corporate experience will give your learning an edge through practical insights.

top level instructor for the product marketing learners

This course has 46,241 enrollments already and will take you 54 minutes to complete. The product marketing certification includes 1 exercise file and 3 quizzes. What we like the most about this course is that the video lectures are only 3 to 4 minutes in length, making them very easy to comprehend.

As for the price, the course costs $21.48. The price is reasonable; however, courses from Udemy are a lot cheaper.

The course has a rating of 4.7/5.0, which is quite impressive.

Taking a look at the course content, we think it offers a lot of information for beginners in a compact package.

 Students had a lot of positive things to say about things like:

“ I really enjoyed taking the “Product Marketing Foundations” course! It was very comprehensive and easy to understand. I recommend it to any future product marketer.”

We would give this extremely informative course a rating of 8.5/9.0 because it perfectly conveys the foundations of product marketing.

Click here if you want to learn product marketing.

5. Online Marketing Strategy Specialization Course – Coursera

best certified course for product marketing

Next up, we have a stellar course from Coursera. The good news is that you don’t need any experience in product marketing or retail business management to enroll in this course.

The beginner-level course will help kickstart your skills and get a better understanding of what it takes at the beginning level before moving on to more advanced levels later down the line!

This product marketing certification will teach you how to:

  •  Develop effective marketing strategies
  •  Learn the fundamentals of market research and campaign planning

This product marketing course will give you the opportunity to learn from 5 instructors. The professors you will learn from our Shameek Sinha, Maria Aranzabal, Ignacio Gafo, and Fernando Cortinas. The best part about this course is that you get to learn from multiple professionals who will give you different flavors of product marketing.

profile screen shot of the instructors for the product marketing online classes

Every instructor has their own experience and knowledge that they have gained from their years of working which you can learn a lot from. Such courses are very hard to find so make sure to enroll.

This course is a bit more expensive than some of the other courses we’ve looked at so far coming in at $49 USD. But what we like about this course, in particular, is that every specialization includes a hands-on project. You can complete the specializations and earn your certificate.

Overall, the course has a rating of 4.4 out of 5.0, and going through the course outline ourselves, we definitely recommend it.

So far 47,196 students enrolled in this course which shows how popular it is.

Based on student reviews, the course seems to be an amazing one. Here is what students have to say about it:

 “The first course in this specialization lays the necessary groundwork for an overall successful marketing strategy.”

Due to the insights on marketing strategies that this course has to offer, we rate it 8.0/9.0.

Click here to enroll in this product marketing course.

6.  Developing a Winning Marketing Strategy – Coursera

Whether you’re a marketing guru or new to the game, this course will teach you everything there is to know. You’ll get an introduction to product policy and pricing from one of the University of Illinois’ best instructors in communication skills that can be used for any business venture!

Learn from Hayden Noel, an Associate Professor of Business Administration at the University of Illinois. He holds a Ph.D. in Marketing, making his knowledge and expertise in the field very diverse. Learning from an instructor like him will help you navigate the product marketing world in the most systematic way possible.

instructor profile for product marketing lesson

As for pricing, this course costs $49 USD, just like the previous course. This is quite expensive but will give access to several other courses on Coursera.

This course has a flexible deadline, so you can complete it whenever it suits your schedule. It will take about 16 hours of total work to get the certification and be able to apply for jobs in this field with confidence! The course has a rating of 4.8 with 42,095 students already enrolled in it.

Once you’re done, you’ll get a Shareable certificate of completion from the University of Illinois at Urbana-Champaign.

Based on reviews, the course seems to be great as there was positive feedback about the course content along with the instructor.

Here’s what most students had to say in the reviews:

“This course is very helpful and practical. Thanks Mr. Hayden Noel, you are very cheerful and bring positive energy to everyone. The course was well prepared, complete and the lecture was excellent.”

We give this course a rating of 9.0/9.0.

Take this course to learn the fundamentals of product marketing.

7. Product Marketing Fundamentals – Udemy

best way to learn the fundamentals of the market a product

This course is ideal for beginners with no prior experience. We went through the outline and saw that the course would give you several insights, including:

  • Product Marketing Framework
  • Product marketing career ladder
  • Product marketing fundamentals

The course is being offered by Richard King, who is the founder & CEO of Product Marketing Alliance. His in-depth experience related to marketing products makes him one of the best instructors for a course like this.

course instructor Richard King

We believe that this product marketing class will be great if you want to explore the field of product marketing. The course is currently available at a discounted price of $16.99, making this a great catch for you based on the great deal it has to offer.

Moreover, this course has a rating of 4.0 out of 5.0, making it very popular. Overall, the course duration is 2 hours and 2 minutes, with 15 lectures and 1.5 hours of videos. You will learn a lot of new things in this short time.

Based on reviews from several of the 225 students enrolled, the course is very intuitive.

We went over the student reviews and saw several positive comments like:

“It’s a great “Opening the doors” course for anyone wanting to know more about product marketing functions and wishes to pursue their career in this role!”.

Based on this, we give this course a rating of 8.0/9.0.

Jum into the course.

8. Managing Product Marketing Lesson – PluralSight

the best product management class on PluralSight

This product marketing course is an intermediate level one and is ideal for those who want to learn about the importance of product marketing, communicating with product marketing for a successful launch, and ensuring a successful launch through product marketing.

This stellar course is taught by Jillian Kaplan, who has 10 years of working with Verizon, and other B2B companies. Her focus is on teaching the best strategies to market products. Her knowledge and expertise will help you a lot.

profile of the instructor

We went through the contents of this course and found it to offer real value to money. The format of this course is short with videos having a  maximum length of 13 mins. The duration of the course is only 37 minutes. It has a rating of 4.6/5.0 and costs $19.00 after a 10-day free trial.

We believe its price is justified and the fact that it offers a free trial means you can test it risk-free.

It is always hard to tell if a product will work well or not, but from the course material and ratings we read about this course, it seems like it is worth purchasing.

We would give this course a rating of 7.5/9.0 due to the learning experience it has to offer.

9.  Product Marketing – Stanford Online

product marketing manager courses to learn online

If you’re just starting out in the world of product marketing, then this course is perfect for beginners. It will teach everything from finding customers and identifying their needs to executing an effective campaign that gets them on board with your company!

Offering this course is The Stanford School of Engineering, a pioneer in online and global education. They are known for their MOOCs which have helped people considerably. This is another amazing course by them that will offer many insights.

This online product marketing training covers how to:

  • Develop new product ideas through brainstorming
  • Use segmentation techniques to identify needs
  • Position your product so it has economic value
  • Focus your efforts on strategic growth

The price of this course is extremely high. It costs $675 which is much more than other courses’ costs. Another downside of this course is that you only get 60-day access to the online course.

There are around four hours of videos, four hours of activities, and suggested readings in the course. It will take approximately 8 hours to complete. Once you’re done, you’ll have to take a final exam. When participants pass the exam, a digital record of completion will be emailed to them.

We give this course a rating of 6.5/9.0 simply because it is way too expensive.

Factors of Choosing these Product Marketing Courses

After thoughtful consideration, comprehensive research, life experience,eLearning tips, and the most important challenges of the eLearning industry, the components below were deliberately constructed.

  • Tutor Rating
  • Course Objectives Are Cleared or Not
  • Depth of Course
  • Recourses and Material
  • Who can take this course? Beginners, Intermediate, and Advanced Level
  • Details of the course
  • Student Reviews
  • Course Duration
  • Price

Overview of the Best Product Marketing Courses

Product Marketing Courses Price Product Marketing Course Features
1. Become a Product Marketing Manager

$ 19.99

  • Certificate of Completion
  • Downloadable Resources
  • Full Lifetime Access
2. Product Ideation

$ 49 / M 

  • Flexible deadlines
  • Shareable certificate
  • Free enrolment
  • 7-day free trial
3.  Double your business

$ 16.99

  • Certificate of Completion
  • Downloadable Resources
  • Full Lifetime Access
4. Learn Product Marketing Foundations Online

$ 21.48

  • Shareable Certificate 
  • Crash Course 
  • Engaging 
  • Project File
5. Online Marketing Strategy Specialization Course

$ 49 / M 

  • Flexible deadlines
  • Shareable certificate
  • Free enrolment
  • 7-day free trial
6. Developing a Winning Marketing Strategy

$ 49 / M 

  • Flexible deadlines
  • Shareable certificate
  • Free enrolment
  • 7-day free trial
7. Product Marketing Fundamentals $ 16.99
  • Certificate of Completion
  • Downloadable Resources
  • Full Lifetime Access
8. Managing Product Marketing Lesson

$ 19.00

  • 10- day free trial
  • Access to an expanded library
9.  Product Marketing

$ 675

  • Earn 1 Continuing Education Unit (CEU)
  • Certificate of Completion
  • Course material

Online Courses Other Than Product Marketing

Online Product Marketing Classes – FAQs

What is product marketing?

Product marketing is what connects the dots between the product and the market. Product marketing does the following: determines market demand (need), shapes the product, and conveys the product (solution) to the market.

Why is product marketing important?

Product marketing is extremely important for any business that wants to be successful. It is the process of creating a unique selling proposition for a product and bringing it to market. Product marketing must consider the needs and wants of customers, as well as competition in the marketplace. By doing so, businesses can set their products apart from the rest and ensure that they can generate sales.

How can I learn product marketing?

Product marketing is all about understanding and communicating the value of your product to customers. It’s a critical role in any company and one that requires a deep understanding of both your product and your customers.

Fortunately, there are a number of ways to learn product marketing. Here are some of the best:

Read books on product marketing

There are a number of great books out there on product marketing. Reading them is a great way to learn about the basics of product marketing, as well as some of the more advanced concepts.

Take a class on product marketing

If you want to really dive deep into product marketing, taking a class is a great option. There are a number of different courses available, both online and offline.

Attend a conference on product marketing

There are also a number of conferences dedicated to product marketing. Attending one of these can be a great way to learn from the experts, as well as network with other professionals in the field.

Conclusion

Are you a marketer who wants to excel at marketing your products? Do you want to know all the tips and tricks used by product marketers in companies like Apple and Google?

Keep reading because we have all the answers for you.

Product marketing is critical in today’s brand-centric age. Customers want brands to effectively market their products so that they take up a place in their minds, leading to greater brand awareness. Expertise in this field will prove very beneficial for you, so avail the best product marketing courses that are readily available online.

Our list of the best product marketing courses has been specifically procured for you so it is easy to navigate through the plethora of courses available online. To save time, you can simply go for our top picks: numbers 1 and 2 because they have the right information needed for you to excel in this field. Moreover, these top picks will be the best stepping stone for you in this field as they will help you build your foundation and polish your skills.