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edX: ECOMMERCE STRATEGY

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35 hour 35 hours
Beginner
English
Course teacher: Carlos A. Salamanca Castillo

What are you going to get

Understanding the concept of E-Commerce and its significance in the modern business landscape.

Exploring the various types of E-Commerce, such as B2B (Business-to-Business), B2C (Business-to-Consumer), C2C (Consumer-to-Consumer), etc.

Learning about website design, product listings, shopping carts, payment gateways, and security considerations.

Exploring logistics, inventory management, and fulfillment strategies.

Studying various advertising methods and channels to promote E-Commerce businesses effectively.


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Course description

In the E-commerce Branding course you will be able to understand, define and develop eCommerce strategies to control the online sales process.

The number 1 reason people take this program

The number one reason people take this course is to gain the knowledge and expertise needed to establish and run a successful E-Commerce business. Participants are keen to learn about the various aspects of E-Commerce, such as understanding the different types of online business models and addressing buyer expectations and challenges.

Most heard feedback on this program

The course has been well-received, with many participants finding it highly informative and practical. The course provides a comprehensive overview of E-Commerce, covering various types of online business models and the challenges faced by buyers in the digital marketplace.

About the instructor

Carlos A. Salamanca Castillo

Marketer and with an MBA from the Anahuac University; with 18 years of work experience working in different marketing areas such as: new product launches, market research, trademarketing in industries: Mass Consumption (Sigma Alimentos y Bacardi y Cía.), Retail (Farmacias del Ahorro) and hospital industry (Degasa ) medical devices.

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35 hour 35 hours
Beginner
English
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