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edX: Business Strategy from Wharton

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24 hour 24 hours
Beginner
English
Course teacher: Nicolaj Siggelkow

What are you going to get

Discover how to leverage these insights to maximize efficiency, streamline operations, and build a competitive edge in your industry.

Gain a deep understanding of the ever-changing external business environment, including market trends, customer preferences, and competitor actions.

Explore ways to align your business processes, culture, and strategies with the evolving demands of your target audience.

Cultivate a culture that promotes innovation and effectively executes strategic initiatives.


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Course description

You’ll learn how to evaluate your own strategy, as well as how to locate sources of potential competitive advantage from a perspective that encompasses the internal, external, and dynamic fit of your strategy.

The number 1 reason people take this program

Participants enroll in this course to gain a deeper understanding of the principles and practices behind formulating effective business strategies. The course is known for providing valuable insights and practical tools to analyze both internal and external factors that impact a firm's success.

Most heard feedback on this program

This course has received overwhelmingly positive feedback from participants. Learners have expressed their appreciation for the in-depth techniques provided to evaluate internal strengths and weaknesses, as well as the ability to navigate the ever-changing external business landscape.

About the instructor

Nicolaj Siggelkow

Nicolaj Siggelkow is the David M. Knott Professor of Management at the Wharton School, University of Pennsylvania. He is a Co-Director of the Mack Institute for Innovation Management and the former Department Chair of Wharton’s Management Department. He is the coauthor of CONNECTED STRATEGIES: Building Continuous Customer Relationships for Competitive Advantage. Professor Siggelkow studied Economics at Stanford University and received a Ph.D. in Business Economics from Harvard University. Having spearheaded groundbreaking research on strategy, Professor Siggelkow has been named a Fellow of the Strategic Management Society, the world’s leading association of strategy researchers. He has been the recipient of more than 30 MBA and Undergraduate Excellence in Teaching Awards, including Wharton’s and Penn’s highest honors of its kind. Professor Siggelkow is the Academic Director of several executive education programs at Wharton and has been involved in many custom programs for organizations, teaching strategy and managerial decision making. He has run strategy workshops for Fortune 500 organizations and small firms alike, helping develop and analyze their strategies.

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24 hour 24 hours
Beginner
English
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