Dynamic Brand Identity Course By Paula Scher
2 hours
Intermediate 
English
What are you going to get
Introduction
Research
Finding Solutions
Simplifying
Stretching and Testing
Public Theatre
Course description
Immerse yourself in the captivating world of brand identity with the Dynamic Brand Identity Course led by Paula Scher, a renowned partner at Pentagram's New York office. This 70-minute class takes you through Paula's creative process of crafting liquid identities—versatile branding systems that can adapt seamlessly across various mediums.
Through the course, you will gain insights into Paula's approach, from researching an organization's objectives to developing a range of design solutions. You'll learn the art of simplifying these solutions to their core essence and pushing them to their boundaries to create dynamic identities that extend to animations, products, signage, architecture, and more.
Delve into behind-the-scenes journeys of Paula's notable projects, including Jazz at Lincoln Center, the Type Directors Club, and Microsoft Windows. Explore her latest re-branding endeavor for the prestigious Philadelphia Museum of Art and experience the iconic Public Theater in Manhattan, a long-standing project that showcases Paula's exceptional design expertise.
Enroll now in the Dynamic Brand Identity Course and unlock the secrets of crafting fluid, adaptable brand identities that leave a lasting impression.
The following are the Lessons covered in this Course:
- Introduction
- Research
- Finding Solutions
- Simplifying
- Stretching and Testing
- Public Theatre
- Jazz at Lincoln Centre
- Philadelphia Museum of art
- Type Directors Club
- Windows
The number 1 reason people take this program
Historical knowledge insight and process of the designer.
Most heard feedback on this program
It's a great course for someone who wants to understand the thinking pattern for identity design.
About the instructor
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2 hours Intermediate EnglishIntroduction
Research
Finding Solutions
Simplifying
Stretching and Testing
Public Theatre
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