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Coursera: The Strategy of Content Marketing

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20 hour 20 hours
Intermediate
English
Course teacher: Sonia Simone

What are you going to get

The Content Marketing Ecosystem

The Strategic Context (The 7A Framework)

Mapping the Journey: Crafting a Content Marketing Strategy

The Strategic Types of Content


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Course description

This course is a partnership between the leading content marketing authority, Copyblogger, and UC Davis Continuing and Professional Education

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Management, Content Marketing, Copywriting Writing

About the instructor

Sonia Simone

Sonia was a founding partner of Copyblogger Media (now Rainmaker Digital) when it formed in 2010, and serves as the company’s chief content officer. She has a long background in traditional marketing, both with startups and in more established corporate environments. She also created and ran a well-received marketing course for small business, The Remarkable Marketing Blueprint. Sonia is a longtime veteran of social media (she first got online in 1989), and as the content marketing revolution is evolving, she’s finding that her once-weird ideas are becoming mainstream. This has been as much a surprise to her as it is to anyone. Sonia’s marketing philosophy is that a company’s marketing is, very simply, the sum total of everything that company communicates to its customers — both in words and actions. Because of this, she considers herself a teacher as much as a marketer. She places the relationship with the audience of prospects and customers above everything else, and that’s the approach she teaches our students.

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20 hour 20 hours
Intermediate
English
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