Coursera: Sports Marketing
13 hour 13 hours
Intermediate 
English
What are you going to get
What is sports marketing?
Sports Marketing: differences and similarities with other marketing
Value: Sponsorship, Partnerships & Dynamic ticket pricing
Sports communication: press releases, media relations, public relations
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Course description
Last reviewed: May 22, 2023 by the Think Orion Education Research Team
Organizations want your expertise to strength and grow customer bases and teams want to enlarge their fan base, attract new sponsors to their sport, build strong programs with existing sponsors, and run their fan conventions and other events
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Think Orion helps educators and online course platforms grow their student base with performance marketing that delivers real results.
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Most heard feedback on this program
How all types of companies are using sports to enhance and position their brands
Candy Lee is a professor at Northwestern University at Medill, teaching in journalism and in integrated marketing communications. Her specialties include sports marketing, content strategy, innovation and leadership. Candy Lee earned her undergraduate degree at Harvard University and her doctorate at The University of Pennsylvania and she also holds a masters in teaching. She co-created Northwestern’s online specialization in content strategy, consisting of several MOOCs (Massive Open Online Courses). She is also part of the oversight team for Medill’s sports media and marketing initiative. Previously she was vice president of marketing at The Washington Post, overseeing multiple functions, from marketing to research, and originating innovative programs.
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