Coursera: Sports Marketing

Candy Lee

Candy Lee is a professor at Northwestern University at Medill, teaching in journalism and in integrated marketing communications. Her specialties include sports marketing, content strategy, innovation and leadership. Candy Lee earned her undergraduate degree at Harvard University and her doctorate at The University of Pennsylvania and she also holds a masters in teaching. She co-created Northwestern’s online specialization in content strategy, consisting of several MOOCs (Massive Open Online Courses). She is also part of the oversight team for Medill’s sports media and marketing initiative. Previously she was vice president of marketing at The Washington Post, overseeing multiple functions, from marketing to research, and originating innovative programs.