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Coursera: Sports Marketing

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13 hour 13 hours
Course teacher: Candy Lee

What are you going to get

What is sports marketing?

Sports Marketing: differences and similarities with other marketing

Value: Sponsorship, Partnerships & Dynamic ticket pricing

Sports communication: press releases, media relations, public relations


Course description

Organizations want your expertise to strength and grow customer bases and teams want to enlarge their fan base, attract new sponsors to their sport, build strong programs with existing sponsors, and run their fan conventions and other events

The number 1 reason people take this program


Most heard feedback on this program

How all types of companies are using sports to enhance and position their brands

About the instructor

Candy Lee

Candy Lee is a professor at Northwestern University at Medill, teaching in journalism and in integrated marketing communications. Her specialties include sports marketing, content strategy, innovation and leadership. Candy Lee earned her undergraduate degree at Harvard University and her doctorate at The University of Pennsylvania and she also holds a masters in teaching. She co-created Northwestern’s online specialization in content strategy, consisting of several MOOCs (Massive Open Online Courses). She is also part of the oversight team for Medill’s sports media and marketing initiative. Previously she was vice president of marketing at The Washington Post, overseeing multiple functions, from marketing to research, and originating innovative programs.


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