Coursera: Social Media Marketing Specialization
56 hour 56 hours
Beginner 
English
What are you going to get
What is Social?
The Importance of Listening
Engagement & Nurture Marketing Strategies
Content, Advertising & Social IMC
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Course description
Last reviewed: May 9, 2023 by the Think Orion Education Research Team
The Social Media Marketing Specialization is designed to achieve two objectives. It gives you the social analytics tools, and training to help you become an influencer on social media.
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Business Planning, Digital Marketing, Social Media Marketing
Randy Hlavac is an expert in digital marketing, social media marketing, and social analytics. He is a 20 year instructor of Digital, Social and Mobile Marketing and Content Curation and Digital Marketing at Northwestern University. His book - Social IMC - focuses on how to build effective social media marketing strategies and tactics for any size company located anywhere in the world. In addition to teaching, Randy is the CEO of Marketing Synergy Inc. [www.msinetwork.com] which consults with companies on developing effective, profitable digital marketing strategies and social media marketing programs. Randy is also the creator and "MC" on the Social Media Marketing and a participant in the Content Strategies for Professionals specializations on Coursera.
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