Coursera: Social Media Marketing in Practice Specialization
48 hour 48 hours
Beginner 
English
What are you going to get
Social Media and Digital Marketing Fundamentals
Social Media and Social Content Strategy
Facebook, Instagram, and Snapchat Marketing
Twitter, LinkedIn, and YouTube Marketing
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Course description
Last reviewed: May 9, 2023 by the Think Orion Education Research Team
After completing all courses in this Specialization, you will receive a DMI x Coursera certificate, DMI’s Certified Digital Marketing Associate certification, and three months of free Power Membership to unlock your next opportunity in a community of over 130k members
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Most heard feedback on this program
How digital, social, and mobile technology are changing consumer behavior and expectations to present new challenges and opportunities for businesses
Cathal is a well-known Digital Marketing Director, commercial analyst & eCommerce specialist with over 16 years’ experience. Cathal is a respected international conference speaker, course lecturer and digital trainer. He specialises in driving complete understanding from students across a number of digital marketing disciplines including: paid and organic search (PPC & SEO), analytics, strategy and planning, social media, reporting and optimisition. Cathal works with digital professionals in over 80 countries and teaches at all levels of experience from beginner to advanced. Alongside his training and course work, Cathal runs his own digital marketing agency and is considered an analytics and revenue generating guru - at enterprise level. He has extensive local & international experience working with top B2B & B2C brands across multiple industries. Over his career, Cathal has worked Client-Side, in Digital Marketing Agencies and Media Owners with brands including HSBC, Amazon, Apple, Red Bull, Dell, Vodafone, Compare the Market, Aer Lingus and Expedia.
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