Coursera: Marketing Analytics

What are you going to get
Leveraging User Generated Content
Metrics for Measuring Brand Assets
Customer Lifetime Value
Marketing Experiments
Course description
This course, developed at the Darden School of Business at the University of Virginia, gives you the tools to measure brand and customer assets, understand regression analysis, and design experiments as a way to evaluate and optimize marketing campaigns.
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Most heard feedback on this program
How to build and define a brand architecture and how to measure the impact of marketing efforts on brand value over time
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Leveraging User Generated Content
Metrics for Measuring Brand Assets
Customer Lifetime Value
Marketing Experiments
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