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Coursera: Leadership Through Social Influence

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4 hour 4 hours
Beginner
English
Course teacher: Daniel J. O’Keefe

What are you going to get

Influencing Attitudes

Influencing Social Factors

Influencing Perceived Ability

Converting Intentions into Action


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Course description

This course will provide learners with a systematic general framework for analyzing persuasive influence situations. Learners will be able to identify different challenges faced by persuaders and to fashion appropriate strategies for addressing those challenges.

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Communication, Negotiation Leadership, Communications, Management

About the instructor

Daniel J. O’Keefe

Daniel J. O’Keefe is the Owen L. Coon Professor in the Department of Communication Studies at Northwestern University. He received his Ph.D. from the University of Illinois at Urbana-Champaign, and has been a faculty member at the University of Michigan, Pennsylvania State University, and the University of Illinois at Urbana-Champaign. His research focuses on persuasion and argumentation, with a special interest in research synthesis (especially meta-analysis). He has received the National Communication Association’s Charles Woolbert Research Award, its Golden Anniversary Monograph Award, its Rhetorical and Communication Theory Division Distinguished Scholar Award, and its Health Communication Division Article of the Year Award, the International Communication Association’s Best Article Award and its Division 1 John E. Hunter Meta-Analysis Award, the American Forensic Association’s Daniel Rohrer Memorial Research Award, the International Society for the Study of Argumentation’s Distinguished Research Award, and teaching awards from Northwestern University, the University of Illinois, and the Central States Communication Association. He is the author of Persuasion: Theory and research (3rd ed., Sage Publications).

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4 hour 4 hours
Beginner
English
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