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Coursera: Introduction to Social Media Marketing

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15 hour 15 hours
Beginner
English
Course teacher: Anke Audenaert

What are you going to get

The Social Media Landscape

Social Media Platforms Overview

Goals and Planning for Success

Understand Your Audience


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Course description

This course lays the foundation of social media marketing. You’ll learn what social media marketing entails, including the history and the different social media channels that exist.

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Most heard feedback on this program

Understand the landscape of traditional, digital, and social media marketing

About the instructor

Anke Audenaert

Anke is the CEO and Co-Founder of Aptly, an online education production company. Anke founded and led the School of Business at Udacity, where she developed their business focused programs and grew the school to over 17K paying students. Anke is also an Adjunct Professor of Marketing at UCLA Anderson School of Management. Previously Anke led the Market Research Team at Yahoo! and founded Jump-Time (now OpenX). Courses

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15 hour 15 hours
Beginner
English
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