Coursera: Introduction to Social Media Marketing
15 hour 15 hours
Beginner 
English
What are you going to get
The Social Media Landscape
Social Media Platforms Overview
Goals and Planning for Success
Understand Your Audience
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Course description
Last reviewed: May 9, 2023 by the Think Orion Education Research Team
This course lays the foundation of social media marketing. You’ll learn what social media marketing entails, including the history and the different social media channels that exist.
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Understand the landscape of traditional, digital, and social media marketing
Anke is the CEO and Co-Founder of Aptly, an online education production company. Anke founded and led the School of Business at Udacity, where she developed their business focused programs and grew the school to over 17K paying students. Anke is also an Adjunct Professor of Marketing at UCLA Anderson School of Management. Previously Anke led the Market Research Team at Yahoo! and founded Jump-Time (now OpenX). Courses
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