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Coursera: Influence

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9 hour 9 hours
Beginner
English
Course teacher: Cade Massey

What are you going to get

Defining Influence

Social Networks and Relationships

Persuasive Tactics

Ethical Implications of Persuasion and the Responsibilities


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Course description

In this course, you’ll learn how to develop influence and to become more effective in achieving your organizational goals.

The number 1 reason people take this program

Valued

Most heard feedback on this program

How to leverage relationships and alliances to achieve your goals in both business and in life.

About the instructor

Cade Massey

Cade Massey is a Practice Professor in the Wharton School’s Operations, Information and Decisions Department. He received his PhD from the University of Chicago and taught at Duke University and Yale University before moving to Penn. Massey’s research focuses on judgment under uncertainty—how, and how well, people predict what will happen in the future. His work draws on experimental and “real world” data such as employee stock options, 401k savings, the National Football League draft, and graduate school admissions. His research has led to long-time collaborations with Google, Merck, and multiple professional sports franchises. Massey’s research has been published in leading psychology and management journals, and covered by the New York Times, Wall Street Journal, Washington Post, The Economist, and National Public Radio. He has taught MBA and Executive MBA courses for 15 years, receiving teaching awards for courses on negotiation, influence, organizational behavior and human resources. He also co-teaches Wharton's “People Analytics” MOOC on Coursera. Massey is faculty co-director of Wharton People Analytics, co-host of “Wharton Moneyball” on SiriusXM Business Radio, and co-creator of the Massey-Peabody NFL Power Rankings for the Wall Street Journal.

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9 hour 9 hours
Beginner
English
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