Coursera: Influence
9 hour 9 hours
Beginner 
English
What are you going to get
Defining Influence
Social Networks and Relationships
Persuasive Tactics
Ethical Implications of Persuasion and the Responsibilities
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Course description
Last reviewed: June 16, 2023 by the Think Orion Education Research Team
In this course, you’ll learn how to develop influence and to become more effective in achieving your organizational goals.
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Most heard feedback on this program
How to leverage relationships and alliances to achieve your goals in both business and in life.
Cade Massey is a Practice Professor in the Wharton School’s Operations, Information and Decisions Department. He received his PhD from the University of Chicago and taught at Duke University and Yale University before moving to Penn. Massey’s research focuses on judgment under uncertainty—how, and how well, people predict what will happen in the future. His work draws on experimental and “real world” data such as employee stock options, 401k savings, the National Football League draft, and graduate school admissions. His research has led to long-time collaborations with Google, Merck, and multiple professional sports franchises. Massey’s research has been published in leading psychology and management journals, and covered by the New York Times, Wall Street Journal, Washington Post, The Economist, and National Public Radio. He has taught MBA and Executive MBA courses for 15 years, receiving teaching awards for courses on negotiation, influence, organizational behavior and human resources. He also co-teaches Wharton's “People Analytics” MOOC on Coursera. Massey is faculty co-director of Wharton People Analytics, co-host of “Wharton Moneyball” on SiriusXM Business Radio, and co-creator of the Massey-Peabody NFL Power Rankings for the Wall Street Journal.
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