Coursera: Foundations of Digital Marketing and E-commerce
hour hours
Beginner 
English
What are you going to get
Introduction to foundations of digital marketing and e-commerce
The customer journey and the marketing funnel
Digital marketing and e-commerce strategy
Measure performance success
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Course description
Last reviewed: May 26, 2023 by the Think Orion Education Research Team
This is the first of seven courses in the Google Digital Marketing & E-commerce Certificate, which will equip you with the skills you need to apply to entry-level roles in these fields.
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Define the fields of digital marketing and e-commerce
Grow with Google is an initiative that draws on Google's decades-long history of building products, platforms, and services that help people and businesses grow. We aim to help everyone – those who make up the workforce of today and the students who will drive the workforce of tomorrow – access the best of Google’s training and tools to grow their skills, careers, and businesses.
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