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Coursera: Foundations of Digital Marketing and E-commerce

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hour hours
Beginner
English
Course teacher: Google

What are you going to get

Introduction to foundations of digital marketing and e-commerce

The customer journey and the marketing funnel

Digital marketing and e-commerce strategy

Measure performance success


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Course description

This is the first of seven courses in the Google Digital Marketing & E-commerce Certificate, which will equip you with the skills you need to apply to entry-level roles in these fields.

The number 1 reason people take this program

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Most heard feedback on this program

Define the fields of digital marketing and e-commerce

About the instructor

Google

Grow with Google is an initiative that draws on Google's decades-long history of building products, platforms, and services that help people and businesses grow. We aim to help everyone – those who make up the workforce of today and the students who will drive the workforce of tomorrow – access the best of Google’s training and tools to grow their skills, careers, and businesses.

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