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Coursera: Digital Media and Marketing Strategies

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20 hour 20 hours
Beginner
English
Course teacher: Mike Yao

What are you going to get

Course Orientation and Module 1: Setting Goals and Preparing Your Digital Assets

Online and Video Marketing

Social and Email Marketing

Putting It All Together for Your Digital Plan


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Course description

The proliferation of digital technology gives businesses an unprecedented and diverse new set of tools to reach, engage, monitor, and respond to consumers.

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Digital Marketing, Social Media, Content Marketing, search marketing

About the instructor

Mike Yao

Mike Yao’s research focuses on the social and psychological impacts of interactive digital media. He conducts research and writes on a variety of topics such as online behavior, digital literacy, and computer-mediated communication. His current interest is in how users perceive and manage personal boundaries on social media. Specifically, he examines people’s attitudes, beliefs and self-protective behaviors related to online privacy from a psychosocial perspective by considering the influence of cognitive appraisal, social norm, and individual differences. A second area of Mike’s active research is the psychological impacts of digital media use. He examined the influence of various interactive media, such as video games and social media, on users’ online and offline social behavior. He is currently trying to extend this line of research to developing an integrated theory of digitally mediated human behavior.

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20 hour 20 hours
Beginner
English
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