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Coursera: Digital Marketing Strategy

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3 hour 3 hours
Beginner
English
Course teacher: Dionysius Ang

Course description

This elective course is an introduction to digital marketing, with a particular focus on social media campaigns. The course supplements the Goldman Sachs 10,000 Women course collection, designed for entrepreneurs ready to take their business to the next level.

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Most heard feedback on this program

How the Paid, Earned, Owned (PEO) model can be used to develop a digital marketing campaign.

About the instructor

Dionysius Ang

Dionysius Ang is a Lecturer (Assistant Professor) in Marketing at Leeds University Business School. Prior to joining Leeds University Business School, Dr. Ang was a Marie Curie Early Stage Researcher at KU Leuven and INSEAD where received her PhD in Business Economics (Marketing) and MSc in Management respectively. In addition to a Research Masters in Social Psychology from Tilburg University, she was also a visiting scholar at the University of Pittsburgh.

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3 hour 3 hours
Beginner
English
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