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Coursera: Digital Marketing Strategy and Planning Specialization

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36 hour 36 hours
Beginner
English
Course teacher: Cathal Melinn

What are you going to get

Digital Strategy and Business Opportunity

Digital Channel Planning and E-Commerce Strategy

Digital Leadership and Digital Strategy Execution


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Course description

This Specialization explores the foundational areas of Digital Marketing Strategy required to become a skilled digital strategist in any industry and sector

The number 1 reason people take this program

Valued

Most heard feedback on this program

How digital, social, and mobile technology are changing consumer behavior and expectations to present new challenges and opportunities for businesses

About the instructor

Cathal Melinn

Cathal is a well-known Digital Marketing Director, commercial analyst & eCommerce specialist with over 16 years’ experience. Cathal is a respected international conference speaker, course lecturer and digital trainer. He specialises in driving complete understanding from students across a number of digital marketing disciplines including: paid and organic search (PPC & SEO), analytics, strategy and planning, social media, reporting and optimisition. Cathal works with digital professionals in over 80 countries and teaches at all levels of experience from beginner to advanced. Alongside his training and course work, Cathal runs his own digital marketing agency and is considered an analytics and revenue generating guru - at enterprise level. He has extensive local & international experience working with top B2B & B2C brands across multiple industries. Over his career, Cathal has worked Client-Side, in Digital Marketing Agencies and Media Owners with brands including HSBC, Amazon, Apple, Red Bull, Dell, Vodafone, Compare the Market, Aer Lingus and Expedia.

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36 hour 36 hours
Beginner
English
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