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Coursera: Digital Marketing Specialization

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100 hour 100 hours
Course teacher: Aric Rindfleisch

What are you going to get

The Digital Marketing Revolution

Marketing in a Digital World

Digital Marketing Analytics in Theory

Digital Marketing Analytics in Practice


Course description

This Specialization explores several aspects of the new digital marketing environment, including topics such as digital marketing analytics, search engine optimization, social media marketing, and 3D Printing.

The number 1 reason people take this program


Most heard feedback on this program

Gain an understanding of the motivations behind data collection and analysis methods used by marketing professionals

About the instructor

Aric Rindfleisch

Aric Rindfleisch is John M. Jones Professor of Marketing, area chair of marketing, and Vernon Zimmerman Faculty Fellow at the University of Illinois at Urbana-Champaign. He also is executive director of Illinois MakerLab, and has been a professor of business administration since 2012, when he joined the University of Illinois. His research interests include 3D printing, new product development, and consumer values. He has served on the editorial review board or as an editor of 10 journals associated with marketing, consumer psychology, and supply chain management. Rindfleisch has won several teaching awards, including being named by Princeton Review as one of “The Best 300 Professors” in America. He earned a BS from Connecticut State University in 1987, an MBA from Cornell University in 1990, and a PhD from the University of Wisconsin-Madison in 1998.


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