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Coursera: Content Strategy for Professionals Specialization

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16 hour 16 hours
Beginner
English
Course teacher: John Lavine

What are you going to get

Content Strategy for Professionals: Engaging Audiences

Content Strategy for Professionals: Managing Content

Content Strategy for Professionals: Expanding Your Content’s Reach

Content Strategy for Professionals: Ensuring Your Content's Impact


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Course description

Content Strategy uses credible, trustworthy, transparent media to communicate stories and information to enhance an organization’s strategic goals.

The number 1 reason people take this program

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Most heard feedback on this program

Audience engagement through strategic story-telling

About the instructor

John Lavine

John Lavine is a professor of media management and strategy in Northwestern’s Medill School of Journalism, Media, Integrated Marketing Communications and in the Kellogg School of Management. He was dean of Medill from 2005-12. Globally the Center does research on the media’s major’s challenges and educates senior media executives. Before coming to Northwestern, Lavine was the publisher/editor of a group of daily newspapers. He also was an executive of an international film company in London and the United States that did much of its work for television, and was president and publisher of an international medical journal publishing company.

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16 hour 16 hours
Beginner
English
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