Coursera: Content Strategy for Professionals Specialization
16 hour 16 hours
Beginner 
English
What are you going to get
Content Strategy for Professionals: Engaging Audiences
Content Strategy for Professionals: Managing Content
Content Strategy for Professionals: Expanding Your Content’s Reach
Content Strategy for Professionals: Ensuring Your Content's Impact
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Course description
Last reviewed: May 26, 2023 by the Think Orion Education Research Team
Content Strategy uses credible, trustworthy, transparent media to communicate stories and information to enhance an organization’s strategic goals.
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Audience engagement through strategic story-telling
John Lavine is a professor of media management and strategy in Northwestern’s Medill School of Journalism, Media, Integrated Marketing Communications and in the Kellogg School of Management. He was dean of Medill from 2005-12. Globally the Center does research on the media’s major’s challenges and educates senior media executives. Before coming to Northwestern, Lavine was the publisher/editor of a group of daily newspapers. He also was an executive of an international film company in London and the United States that did much of its work for television, and was president and publisher of an international medical journal publishing company.
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