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Coursera: Business Analytics Specialization

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128 hour 128 hours
Beginner
English
Course teacher: Eric Bradlow

What are you going to get

Customer Analytics

Operations Analytics

People Analytics

Accounting Analytics


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Course description

You’ll learn how data analysts describe, predict, and inform business decisions in the specific areas of marketing, human resources, finance, and operations, and you’ll develop basic data literacy and an analytic mindset that will help you make strategic decisions based on data.

The number 1 reason people take this program

Valued

Most heard feedback on this program

Customer Analytics, Analytics, Business Analytics, Decision Tree

About the instructor

Eric Bradlow

Professor Eric T. Bradlow is the K.P. Chao Professor, Professor of Marketing, Statistics and Education, Vice-Dean and Director of Wharton Doctoral Programs, and Co-Director of the Wharton Customer Analytics Initiative. An applied statistician, Professor Bradlow uses high-powered statistical models to solve problems on everything from Internet search engines to product assortment issues. Specifically, his research interests include Bayesian modeling, statistical computing, and developing new methodology for unique data structures with application to business problems. Eric was recently named a fellow of the American Statistical Association, American Educational Research Association, is past chair of the American Statistical Association Section on Statistics in Marketing, past Editor-in-Chief of Marketing Science, is a past statistical fellow of Bell Labs, and worked at DuPont Corporation's Corporate Marketing and Business Research Division and the Educational Testing Service.

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128 hour 128 hours
Beginner
English
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