Coursera: Business Analytics Specialization
128 hour 128 hours
Beginner 
English
What are you going to get
Customer Analytics
Operations Analytics
People Analytics
Accounting Analytics
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Course description
Last reviewed: June 22, 2023 by the Think Orion Education Research Team
You’ll learn how data analysts describe, predict, and inform business decisions in the specific areas of marketing, human resources, finance, and operations, and you’ll develop basic data literacy and an analytic mindset that will help you make strategic decisions based on data.
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Customer Analytics, Analytics, Business Analytics, Decision Tree
Professor Eric T. Bradlow is the K.P. Chao Professor, Professor of Marketing, Statistics and Education, Vice-Dean and Director of Wharton Doctoral Programs, and Co-Director of the Wharton Customer Analytics Initiative. An applied statistician, Professor Bradlow uses high-powered statistical models to solve problems on everything from Internet search engines to product assortment issues. Specifically, his research interests include Bayesian modeling, statistical computing, and developing new methodology for unique data structures with application to business problems. Eric was recently named a fellow of the American Statistical Association, American Educational Research Association, is past chair of the American Statistical Association Section on Statistics in Marketing, past Editor-in-Chief of Marketing Science, is a past statistical fellow of Bell Labs, and worked at DuPont Corporation's Corporate Marketing and Business Research Division and the Educational Testing Service.
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