How to Become a Social Media Marketer? Get Noticed in the Digital world

Published: November 13, 2023

In this day and age of the digital world, social media usage has greatly expanded, with an anticipated 3.96 billion people using social media globally in 2021, up from 3.48 billion in 2019.

According to Hootsuite’s analysis of social media trends for 2021, 73% of companies now use social media for advertising their products and offerings. If you have a knack for social media and truly understand it, there has never been a better time to become a social media marketer.

As more businesses turn to social media to reach their target audience, many struggle to find an amazing social media specialist who can truly make content to their advantage concerning engagement and revenue.

If you’re diving into this career, the bad news is there are plenty of social media marketers you’ll be competing with, but the good news is not everyone can stand out from the plethora of competition with innovative marketing strategies.

LinkedIn data shows a 52% rise in social media marketing job posts between 2019 and 2020. If you enjoy being creative, staying up to date with the latest trends, and making an impact on a business’s success, social media marketing might be the most rewarding and fulfilling job for you. 

Are you ready to become a social media marketing specialist in 2023? Keep reading, and we’ll provide some necessary tips to make you stand out!

5 Steps to Take for Becoming a Social Media Marketer

Want to learn how to become a social media marketer in 2023 and get noticed in this digital world? Follow these 5 simple steps now:

  • Step# 1 Learn the fundamentals of social media marketing
  • Step# 2 Building a Strong Online Presence
  • Step# 3 Developing Your Skills and Knowledge as Social Media Marketer
  • Step# 4 Creating and Managing Social Media Campaigns
  • Step# 5 Finding Opportunities and Starting Your Career

Step# 1: Learn the fundamentals of social media marketing

To become a social media marketer, the first step is to learn the fundamentals of social media marketing. You must start by understanding social media platforms and how they work.

Every platform has a distinct set of features, users, and audiences. Targeting business professionals on TikTok or Instagram might not be the best option for you if they are your company’s target market. You need to know what type of content users expect to find on which platform. Every platform comes with its own pros and cons, and understanding them will help you choose the right platform for your marketing campaign.

Moreover, keeping up with new features, platform algorithms, and rules is extremely important. You can generate the right content that is most likely to be seen by your target audience by understanding algorithms.

The best methods for producing content, interacting with followers, and utilizing the appropriate hashtags vary depending on the social media platform and being aware of some of the best practices for each platform.

Here are some of the examples of best practices for Facebook, Instagram, and YouTube:

  • Facebook
  • Use captivating images and videos to attract viewers.
  • Publish frequently and at optimal timings when there is a high engagement.
  • Instagram
  • Post stories to engage your audience.
  • Make use of beautiful, eye-catching images and reels.
  • Don’t forget to use the relevant hashtags!
  • YouTube
  • Use attention-grabbing video names and thumbnails.
  • Make sure your video tags and descriptions are SEO-optimized.

Remember, there are too many platforms to learn and understand, stay calm, don’t get overwhelmed, and explore each platform one at a time.

Step# 2: Building a Strong Online Presence

Once you have made yourself familiar and comfortable with every platform, here comes your second step of building a strong online presence. It might seem intimidating to build an online presence for yourself from scratch but trust us, it’s really not.

Why I want to become a social marketer, what motivates or interests me, and what my niche is the questions you need to ask yourself to develop a strong personal brand. This will also help you in creating a professional profile for yourself. Optimize your profile by having a clear and professional profile picture, write a brief bio to introduce yourself, and ensure you include all relevant skills, expertise, and achievements.

Most of you may not realize this, but networking and building relationships are integral parts of building an online presence for yourself. Connect with industry professionals, join different groups and communities, engage with your followers, and respond to their comments and messages.

By doing this, you build trust among your followers, gain exposure to new audiences, and, most importantly, help you get noticed by industry experts.

Step# 3: Developing Your Skills and Knowledge as a Social Media Marketer

To become a social media marketer, you’ll need to develop a range of skills and put yourself through continuous learning. We’re here to make your life easier if you’re unsure about where to begin.

Learn important digital marketing tools and techniques like content marketing, SEO, email marketing, and analytical tools. Practice, practice, and practice a lot. Remember, these tools can only be learned when you get your hands on them, watch tutorials, play around with these tools, and then execute them.

Additionally, good writing skills for creating compelling social media content. Monotonous, dull content will rapidly turn off your audience. Use the appropriate tone for each platform. For instance, Facebook or Instagram can have a fun or laid-back tone, while LinkedIn requires a more professional tone.

You can also gain hands-on experience by freelancing or taking on various internships. Continually seek feedback from your employer on your performance to learn what you’re doing well and where you might do better. This will encourage you to continually hone your abilities and advance.

We won’t sugarcoat it for you, but the role of a social media marketer is demanding and always evolving. It’s your job as a social media marketer to keep yourself updated and informed!

Step# 4: Creating and Managing Social Media Campaigns

Understanding your target audience is essential in creating effective and appropriate marketing strategies. You should know who they are, what their interests are, and you should be aware of the content that appeals to them and what type of content is not preferred by them. This will help you create content that will generate responses and engagement.

Once you have recognized who your audience is, setup clear campaign goals to measure the success of your campaign. Your goals should be SMART (Specific, Measurable, Achievable, Relevant and Timebound).

Additionally, create a content strategy that aligns with your business objectives, your target audience, and the platform you’ll be using to publish that content. It’s really crucial to target the right audience with the right content strategy on the right platform at the right time.

Lastly, when you’ve done all of this, analyze your campaign! The ability to evaluate and analyze the outcomes of your social media efforts in order to create increasingly effective campaigns in the future is a hard talent that you’ll have to acquire if you want to become a social media marketing specialist.

Step# 5: Finding Opportunities and Starting Your Career

Owning a blog is essential to beginning a career as a social media marketer! You’ll be able to develop a portfolio for yourself while also putting what you’ve learned into practice. Along with this, start freelancing and make a profile on Upwork and Fiverr so you can connect with possible clients. Get different certifications as you advance. It’s the icing on the cake and will raise the value of your portfolio.

You should employ various job-hunting techniques when looking for employment prospects, including checking job boards, contacting recruiters, and networking with business experts.

A quick tip: Always tweak your cover letter and resume according to every job opportunity and the required skills in that.

When appearing for interviews, make sure you have done your research for the company and recruiter, if possible. Be confident, back up whatever you have written in your resume, and don’t be afraid to discuss any relevant experience that isn’t stated in your resume.

What does a Social Media Marketer do?

When you hear of a social media marketer, it might seem like a person who simply manages a company’s social media platforms and posts content when in reality there’s much more. As a social, you’re also responsible for developing effective marketing strategies that increase brand awareness, engage the audience, increase traffic, and ultimately generate leads or sales.

To be a social media marketer, you need to come up with effective marketing strategies, and for that, the 3 following tips must be kept in mind:

  1. Understand and convey the brand with consistent personality, voice, and messaging. 
  2. Recognize who your audience is. This will help you create content that will generate responses and engagement.
  3. Don’t forget social listening! You need to know what the customers online are saying about your business. 

How to Become a Social Media Marketer Without a Degree?

You might believe a college degree is needed to become a social media marketing specialist, but that is not true. Getting your foot in the door might be challenging, but it’s not impossible!

Pick your area of expertise and focus on it. Although it could appear that if you are proficient in everything, you will be the finest digital marketer, but that’s not true. In that area, excel for yourself, and keep learning as you go.

Strengthen your soft skills. Hard skills can be learned, but soft skills cannot. Focus on your writing and communication skills. Work on your communication skills your writing skills, and learn how to present and sell without being pushy.

You’re prepared to be a social media marketer if you enjoy communication and conversation, are good at forging connections, have an eye for design, have a love of storytelling, and have the desire to learn new tools.

How to Become a Social Media Marketer? - FAQs

How Much Do Social Media Marketers Make?

Salary for a social media marketer varies and depends on multiple factors such as your experience, level of education, industry, and company size. It starts from around $40,000 for an entry-level position and might go up to six figures for a senior-level position.

What Makes a Good Social Media Manager? 

You must be willing to experiment with new approaches and be responsive to market changes if you want to succeed as a social media manager. Moreover, you might have to juggle between several platforms, so be sure to manage your time and prioritize your work carefully.

What Is a Social Media Marketer Responsible For?

The responsibilities of a social media marketer include creating and curating content, managing several social media accounts, interacting with followers, tracking and analyzing performance, working with other teams, and staying up to date with trends.


Using one’s analytical, communication, and strategic business abilities while incorporating creative thoughts made easier by the social media marketer. We have outlined all the crucial pointers and techniques and given you a step-by-step guide on how to become a social media marketer. Knowing the value of honing each talent, staying current with trends, and obtaining practical experience to succeed puts you one step ahead in your career.