What is Animation? Definition, History & Types

Published: March 28, 2026
Last reviewed: March 28, 2026 by the Think Orion Education Research Team

Animation is everywhere—in our homes, schools, work, and everywhere where there’s a screen.

It has swept the globe, captivating audiences of all ages and backgrounds.

Over the years, the global animation industry has experienced a remarkable evolution.

From its use in film and television to its growing presence in digital marketing and video games, animation redefines how we communicate, entertain, and engage audiences.

Audience demand for animated content is insatiable.

The global animation market is projected to reach US $528.8 billion by 2030. With new technologies emerging and applications for animation, the market is further expected to grow.

But it’s not just the technology that has developed — storytelling has also advanced.

So, now you might be wondering where and when this animation started.

In this post, we will explore what is animation and walk you through its historical background, different types, and applications with examples.

Definition of Animation

Animation is the process of creating the illusion of motion by displaying a rapid sequence of images or frames, each showing a slightly different position of characters or objects.

This animation definition refers to the frames shown quickly, creating the perception of continuous movement due to the slight changes between each image.

According to Forbes, the process is immensely labor intensive, which explains why the costs of these films often approach $200 million or more.

animation is rapid display of a sequence of images, artwork, or models to create an illusion of movement

Now that you know what does animation mean, you must also understand the concept of persistence.

The concept of persistence of vision refers to the optical illusion that occurs when multiple images blend into a single image in the human mind.

When an image is flashed quickly before the eyes and then replaced by another, the human brain retains a visual impression of the first image for a fraction of a second.

This phenomenon allows the brain to perceive still images as a continuous (usually 24 or 30 frames per second) moving sequence.

Historical Background: The Golden Age of Animation

The idea of animation came about long before movies were invented.

Early inventors, trying to create fun activities for Victorian parlors or new thrills for traveling magic-lantern shows, discovered the principle of persistence of vision.

They found that if you showed drawings of different stages of an action quickly, the human eye would see them as continuous movement.

The earliest forms of animation can be traced back to ancient Chinese shadow puppetry, which used cut-out figures to tell stories.

One of the first successful devices for this was the phenakistoscope, invented by Belgian Joseph Plateau in 1832. When viewed in a mirror, a spinning cardboard disk creates the illusion of movement.

In 1834, William George Horner invented the zoetrope, a rotating drum with pictures inside that could be changed. In 1876, Frenchman Émile Reynaud adapted this idea for projection before an audience.

Reynaud was not only animation’s first entrepreneur but also the first artist to bring personality and warmth to animated characters with his beautifully hand-painted celluloid strips, which were shown on a theater screen using a system of mirrors.

Moreover, Pierre Desvignes improved the design of the phenakistoscope and helped lay the groundwork for developing other animation devices.

Early Pioneers

Some of the early pioneers and their contributors to the animation industry include:

1. James Stuart Blackton

His film “Humorous Phases of Funny Faces” (1906) used stop-motion to animate drawings on a chalkboard.

2. Émile Cohl

Cohl’s “Fantasmagorie” (1908) is the first fully animated film. It features whimsical line drawings that morph into various shapes and characters.

3. Winsor McCay

McCay’s “Gertie the Dinosaur” (1914) showcased a character with personality and fluid motion, demonstrating the potential of animation as an art form and entertainment medium.

4. Earl Hurd

Earl Hurd is credited with developing the cel animation process, which involved drawing characters on transparent celluloid sheets.

5. Walt Disney

Disney introduced synchronized sound in Steamboat Willie (1928), which featured Mickey Mouse. His work on feature-length films like Snow White and the Seven Dwarfs (1937) demonstrated animation’s potential for storytelling on a grand scale.

6. Aaron Blaise

Aaron Blaise is an animator and filmmaker known for his work at Walt Disney Animation Studios, particularly for his contributions to “The Lion King,” “Beauty and the Beast,” and “Brother Bear.“

Why Animation is Important?

Animation brings characters and worlds to life, enabling narratives that might be impossible with live-action. It can convey emotions and messages visually engagingly, making stories more impactful and memorable.

Evolution of Animation Techniques

From the first hand-drawn animations to the latest computer-generated imagery (CGI), animation has evolved from simple flickering images to a cultural force in entertainment and beyond.

Early examples of hand-drawn techniques include “Fantasmagorie” and “Gertie the Dinosaur.” Artists draw on paper, and these drawings are photographed sequentially to create the illusion of movement.

Stop-motion animation was used in “The Adventures of Prince Achmed” (1926) and later works like “The Nightmare Before Christmas” (1993) to show objects and photograph them frame-by-frame to create the appearance of motion.

Computer-Generated Imagery (CGI) technique focused on more detailed and realistic animation. It was used in “Toy Story” (1995), the first feature-length film created using CGI.

During the early days, the industry’s cel animation, developed by Earl Hurd, became the standard.

The industry transitioned to digital techniques in the late 20th century. Digital tools like Toon Boom and Adobe Animate replaced traditional cel animation.

CGI became the norm, with studios like Pixar leading the way. Today, modern films blend traditional and digital techniques.

Moreover, animation is central to the film industry, with short films and feature-length productions captivating audiences worldwide.

Also, animated TV shows offer various genres, from educational content to mature-themed series. Shows like “The Simpsons” and “Avatar: The Last Airbender” have had significant cultural impacts.

Games like “The Legend of Zelda” and “Overwatch” showcase advanced animation techniques.

Animated ads often capture attention better than live-action ones, using creativity and visual appeal to convey messages.

Types of Animation

There are different types of animation. Each type has unique techniques and applications.

2D Animation

2D animation involves creating movement in a two-dimensional space, depicting objects and characters with height and width but no depth.

This form of animation includes:

  • Traditional Hand-Drawn Animation

Artists draw each frame by hand. Famous examples include Disney classics like “Snow White and the Seven Dwarfs” and TV shows like “The Simpsons.“

  • Modern Vector-Based Animation

Computer software creates scalable animations with vector graphics without losing quality. Popular tools include Adobe Animate.

For example, “Adventure Time” includes characters and backgrounds using 2D animation vector-based tools, allowing for smooth and scalable animations.

This allows for fluid animations and easy character and scene modifications without losing resolution.

Another great example, “Rick and Morty,” includes characters and backgrounds using vector-based animation, keyframes, and motion paths.

The global 2D animation software market was valued at around US $286.2 million in 2026.

North America is the largest market for 2D animation software, followed by Europe and the Asia-Pacific region.

With such a growing market, there’s never been a better time to pursue a career as a 2D animator. Fortunately, there are many 2D courses available to learn the skills needed to excel in this field.

3D Animation

3D animation creates movement in a three-dimensional space, giving characters and objects depth, height, and width. It’s more mechanical and technical than 2D animations.

According to Statista, the 3D animation industry will surpass US $27 billion by 2026. The rise in audience demand for 3D effects in movies is driving the growth of this market.

With such promising growth prospects, aspiring animators can consider 3D courses to learn the skills and techniques to explore career opportunities.

This technique involves:

  • Modeling: Creating 3D models of characters and objects using software.
  • Rigging and Animation: This involves adding a skeleton (rig) to the models and animating them using keyframes. Software like Blender, Maya, and 3ds Max are commonly used.

For example, Pixar revolutionized the animation industry with their blockbuster Toy Story, the first feature-length animated 3D film.

Stop Motion Animation

One of the pioneers of stop-motion animation was Albert E. Smith, who introduced the technique in his groundbreaking 1898 film The Humpty Dumpty Circus.

Stop-motion animation is a technique where physical objects are moved in small increments between individually photographed frames, creating the illusion of movement when played back.

This involves manipulating objects and models using puppets, clay figures, or everyday objects. Each frame is meticulously set up and captured.

For example, in “The Nightmare Before Christmas,” detailed puppets are carefully moved and photographed to create each frame, while “Wallace & Gromit” uses clay figures animated through similar meticulous frame-by-frame adjustments.

Motion Graphics

Motion graphics involve animating elements such as text, logos, and illustrations. This type of animation is often used for:

  • Advertising: Creating dynamic and engaging commercials.
  • Explainer Videos: Simplifying complex information with visual aids.
  • Title Sequences: Enhancing the opening sequences of films and TV shows.

For example, the title sequence of the TV show “Mad Men” used motion graphics featuring stylized, animated silhouettes and retro imagery that represented the show’s advertising themes, power, and the 1960s corporate world, setting the tone and mood.

Other Animation Techniques

Several additional animation techniques offer unique creative possibilities.

Claymation uses clay figures that are reshaped and photographed frame by frame.

Flipbook animation involves drawing images on paper pages, which create movement when flipped quickly.

Meanwhile, Morphing transforms one image into another through a seamless transition in music videos and film effects.

For example, claymation in “Shaun the Sheep,” flip book animations as seen in early cartoons, and morphing effects in Michael Jackson’s music video “Black or White.“

Uses of Animation

Animation captures the attention and drives engagement, from explaining complex concepts with visual storytelling to making learning fun and interactive.

It enhances visual communication across various industries, from advertising to gaming and virtual reality, creating immersive and engaging experiences.

Advertising: It grabs attention and generates emotional responses from the viewers to reach a broader audience with content that is easy to understand.

Automotive: It is used for virtual prototypes and simulations to teach automotive design and engineering concepts.

Education: Animated tutorials and simulations provide interactive learning experiences, catering to different learning styles and increasing retention. Animation also helps visualize abstract concepts, making them tangible for learners.

Entertainment: Animation in entertainment attracts audiences of all ages with its visual appeal and creative freedom. Animated content often includes details and unique storytelling techniques, providing a rich entertainment experience.

Gaming: It uses animation for character design, environments, and interactive elements.

Medicine: It leverages storytelling to present biological processes, patient education, and healthcare-related concepts.

Examples of Successful Animated Films, Series, and Advertisements

examples of successful animated films, series, and advertisements
spider-man: across the spider-verse 
Encanto

Films

1. Spider-Man: Across the Spider-Verse (2023)

This film uses animation techniques to create a visually stunning multiverse, blending art styles to bring comic book aesthetics to life.

2. Encanto (2021)

It uses vibrant animation to show magical realism, with detailed character expressions and environmental design, capturing the essence of Colombian culture and the film’s emotional core.

series arcane, invincible

Series

1. Arcane (2021)

This series combines 2D and 3D animation to create a visually distinctive world, enhancing its narrative depth and character development.

2. Invincible (2021)

With its mature themes, it uses animation to showcase traditional superheroes and represent intense action scenes and emotional moments.

advertisements apple's share your gifts, 
nike's you can't stop us

Advertisements

1. Apple’s Share Your Gifts (2018)

It uses 3D animation to tell a heartwarming story about creativity and sharing, emphasizing the emotional connection with the brand.

2. Nike’s You Can’t Stop Us (2020)

This ad uses split-screen animation to highlight unity and resilience, creatively merging different sports and athletes to convey its powerful message.

Conclusion

Animation remains one of the most beloved formats across industries. It is an interesting and ever-changing art form.

All types of animation, from simple cartoons to complex computer-generated images, attract many viewers. Whether it is a Disney movie or a 3D game scene, there is always something spectacular about frames that move and act like in real life.

As digital tools have advanced, they’ve become easier to use, allowing anyone to create unique animations. This became possible quickly with the rise of technology.

Moreover, after learning about what is animation, you can opt for a lucrative career path and earn more than $99,060. There are a number of animation courses available for beginners.

Animation is not only great for business and design, but it is also a magical art form. It can transform any ordinary project into something imaginative and exciting.

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